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L O C A L LY O W N E D ,
L O C A L LY C O M M I T T E D
S I N C E 1 9 5 5
2017 MEDIA
KIT
MEDIACALENDARp.4—DIGITALMEDIA KITp.13—
SIGNATUREEVENTSp.8
2
M AG AZ I N E
Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
A rticles in Hawaii Business focus on the big issues affecting Hawaii’s economy and businesses, including jobs, profit and loss, leadership,
education, housing and much more.We also aim to be useful to our readers by providing
information that helps their companies succeed and helps people advance their careers. Our stories are enhanced by dynamic photographs, design and infographics.
For the past five years, Hawaii Business has won more awards than any other publication from the Society of Professional Journalists Hawaii chapter – the state’s most prestigious journalism competition. We also won five national awards last year in a national competition that included business publications based in all the major markets, including New York, Los Angeles and Chicago.
Our goal is to strengthen the local economy and help our communities thrive.
Locally owned, Locally committedSince 1955
VICE PRESIDENT, PUBLISHER BobbySenaha
bobbys@hawaiibusiness.com • 534-7575
EDITOR StevePetranik
stevep@hawaiibusiness.com • 534-7584
MANAGING EDITOR GinaGelber
ginag@hawaiibusiness.com • 534-7526
SENIOR WRITERS BeverlyCreamer
beverlyc@hawaiibusiness.com • 534-7572
LavonneLeonglavonnel@hawaiibusiness.com • 534-7529
CREATIVE DIRECTOR WarrenDaubert
warrend@hawaiibusiness.com • 534-7138
ART DIRECTOR JanelleKalawe-Ching
janellek@hawaiibusiness.com • 534-7531
ASSOCIATE ART DIRECTORS MaryPigao
maryp@hawaiibusiness.com • 534-7530
LilianChenglilianc@hawaiibusiness.com • 534-7154
ASSOCIATE ADVERTISING DIRECTOR DavidSur
davids@hawaiibusiness.com • 534-7124
EVENT & SPECIAL PROJECTS COORDINATOR DeniseYuki
denisey@hawaiibusiness.com • 534-7578
SALES & MARKETING COORDINATORAnelaApostadiro
anelaa@hawaiibusiness.com • 534-7560
DIGITALDIVISON
DIGITAL MEDIA DIRECTOR DanielIkaikaIto
danieli@hawaiibusiness.com • 534-7536
DIGITAL MEDIA MANAGER EphraimDavidBotulan
ephraimb@hawaiibusiness.com • 534-7537
CIRCULATION MANAGER KimKoki
kimk@pacificbasin.net • 534-7590
Hawaii Business is published by PacificBasin Communications, a division of aio Group LLC.
Contact Us
May 2016 issue
On
th
e C
ove
r: M
eli J
ames
fea
ture
d in
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e 2
015
Wah
ine
Issu
e
2 0 1 7
3Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
Our Readership
monthly readershipReadership increases to 100,000
during signature editions
81,886
of Hawaii Business readers are in the Owner/C-Suite/Partner/Director/
Professional/VP categories
65%
readers contact and conductbusiness with a Hawaii
Business magazine advertiser
1 in 3
of Hawaii Business readers spend at least half-an-hour
reading the magazine
69%
1 in 4Hawaii Business readers are
professionals under the age of 40
Source: Readership Study, QMark Research, 2014
Male
Female
Average age
Average household income
Average home value
Married
Live in Hawaii
Own their own home
Travel regularly
Prefers dining out
Made charitable contribution last year
57%
43%
50
$246,000
$1.26 million
70%
98%
80%
64%
88% (lunch)
94% (dinner)
95%
College degree or higher
Manager level or higher
97%
77%
O U R R E A D E R S H I P
PRINT COPIES AVAILABLE AT:
➤ Barnes & Noble
➤ Walgreens
➤ Walmart
➤ Costco
➤ Foodland / Sack & Save
➤ Whalers General Store
➤ Times Supermarket
➤ Don Quijote
➤ KTA / Waikoloa Village
➤ CVS Longs
➤ Safeway
…and other major retail
newsstands
Distribution
CirculationHawaii Business is one of 150 print magazine titles in the nation that have thrived for more than 50 years; only 9 TV programs can say the same.
Circulation
17,532Subscribers
13,637Source: Subscription source provided by The
Alliance for Audited Media, December 2014
Source: MPA Info Center, MediaFinder.com, Serial Solutions, Ulrich’s web, Museum of Broadcast Communications; 2012 data
March 2016 issue
2017 Media Calendar
Event dates subject to changeRevised 10/12/16
PUBLICATION MONTH EDITORIAL FOCUS SPECIAL SECTION EVENTS
JanuarySpace Due: Nov. 14, 2016
Materials Due: Nov. 21, 2016
➤ Tourism Report
➤ SmallBiz
➣ Corporate Anniversaries
➣ Outstanding Hospitality / Meetings & Events Guide
➣ 2017 Maui Business Report
➣ 2017 West Oahu Magazine
FebruarySpace Due: Dec. 6, 2016
Materials Due: Dec. 13, 2016
➤ Digital Issue
➤ SmallBiz
C-Suite Seminar I (tentative)
Lunch & Learn I: Windward
➣ Construction Outlook
➣ Energy Outlook
➣ HR 360˚
➣ Real Estate Trends
➣ Security & Risk Management
MarchSpace Due: Jan. 9, 2017
Materials Due: Jan. 16, 2017
➤ 20 for the Next 20
➤ SmallBiz
20 for the Next 20
Best Places to Work
➣ HB Who’s Who in Healthcare
➣ Senior Care Guide
➣ Engineers Week
➣ 2017 Hawaii Island Business Report
April Premium Issue
Space Due: Feb. 6, 2017Materials Due: Feb. 13, 2017
➤ Best Places to Work
➤ SmallBiz
➣ Best Places to Work
➣ Shipping, Air & Transportation
➣ HB Legal
MaySpace Due: Mar. 13, 2017
Materials Due: Mar. 20, 2017
➤ Small Business Issue
➤ Education
Small Business Awards Luncheon
Lunch & Learn II: Downtown
➣ Education & Career Advancement Guide
➣ Pathways to Sustainability
➣ 2017 BBB Torch Awards
JuneSpace Due: Apr. 10, 2017
Materials Due: May 17, 2017
➤ Top Realtors
➤ BOSS Survey
➤ SmallBiz
Top Realtors Award Gala
Merging Visions
➣ Top 100 Realtors
➣ Real Estate Marketplace
➣ Mortgage & Title
➣ 2017 NAIOP Kukulu Hale Awards
4
M AG AZ I N E
Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
Job Name: FICO-29818R1Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed: 8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii BusinessPub Date: Sept 2015
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T H E B U S I N E S S O F L O C A L LY O W N E D , L O C A L LY C O M M I T T E DS I N C E 1 9 5 5
} Native Hawaiian Economy Could Change Taxes, Jones Act & More p.66
P L U S
AhhhhhAhhhhh
JANUARY 2016
TOU
RIS
M IS
SU
E
HAWAII’S LUCRATIVE PAMPERING INDUSTRYp.38
J A N U A R Y 2 0 1 6
B AT T E R I E S Make Wind
& Solar More Practical
p.72
N E W L A WAims at
Airbnb’s Tax Dodgers
p.46
3 C O U P L E S ’Marriages
Are Also Startups
p.96
Poka Laenui and other Hawaiians weigh in
All Work & No Job: Loving or Hating the Gig Economy
P L U S
F E B R U A R Y 2 0 1 6
T I P P I N GIt’s StiffingThe Cooks.
Should it Stop?
p.67
WA ST E DWe Throw Out 25%
of Our Food
p.42
HAWAII ’S NEXT
BIG EXPORT
p.34
p.104
Public-private partnership promotes screenwriting, online media, fashion and more
LO CA L LY OW N E D, LO CA L LY C O M M I T T E DS I N C E 1 9 5 5
Job Name: FICO-30227Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed:8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii Homes + RemodelingPub Date: Sept. 2015 - Home Insurance Feature
In paradise, bad still happens.Protect your home, auto and personal assets with First Select Portfolio —a single, comprehensive package from First Insurance Company of Hawaii. Customize and bundle your coverage according to your needs. Plus get great competitive rates and our local, responsive claims service. For a quote, call your independent agent or visit ficoh.com
FICO-30227_8-125x10-875_v7.indd 1 8/19/15 2:18 PM
Untitled-3 1 8/20/15 4:13 PM
FEBRUARY 2016C
REATIV
ITY IS
SU
E
:
H A W A I I B U S I N E S S M A G A Z I N E : L O C A L L Y O W N E D , L O C A L L Y C O M M I T T E D S I N C E 1 9 5 5 | H A W A I I B U S I N E S S . C O M
PEOPLE TO WATCH20 FOR THE NEXT 20
P L U S
PAYCHECKTO PAYCHECKIN PARADISE.
ONE STUDY SAYS A PERSON NEEDS TO WORK 125 HOURS A WEEK AT MINIMUM WAGE TO AFFORD A 1-BEDROOM APARTMENT || P.52
know the lawYour rights as a worker
and obligations as an employer
P.35
digital starsTheir many followers
earn them pay and swag
P.118
M A R C H 2 0 1 6
P.71
Job Name: FICO-29818R1Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed: 8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii BusinessPub Date: Sept 2015
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MARCH
201620
FOR
THE N
EXT 20
A P R I L 2 0 1 6
24 HOURS BUSINESSES IN MOTION P.22
70 COMPANIES & NON-PROFITS WHERE YOU'LL LOVE YOUR JOB P.52
LOCALLY OWNED,LOCALLY COMMITTEDSINCE 1955
MY COMPANY SAVED MY LIFEWELLNESS P R O G R A M S T H AT W O R K P.38
HE
AD
QU
ART E RS OF
TH
E FUTURE!
HAWAIIP.126
YES WE CAN!3 PATHS TO
AFFORDABLEHOUSING
P.116
ENERGYINNOVATORS
THE ENERGYEXCELERATOR
EXPANDS ITSHORIZONS
P.140
HB Cover Draft.indd 1 3/18/16 3:22 PM2015 Covers.indd 1 3/18/16 3:23 PM
BEST OF SMALL BUSINESSON THE MENU: SUCCESS
3 8 AWA R D W I N N E R S
P. 29
MIDDLE-SCHOOL
MIRACLES:SAVING
KIDSBEFORE
IT'STOO LATE
P.58
P L U S
L O C A L LY O W N E D ,
L O C A L LY C O M M I T T E D
S I N C E 1 9 5 5
T H E E N V I R O N M E N TA L R E P O R T : Fuel Leaks, Pesticides, Dengue & Zika P.71
E T H E L M AT H E W S O F S W E E T E ' S C A F E ,
T O P N E W B I ZP.123
M AY 2 0 1 6
Job Name: FICO-29818R1Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed: 8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii BusinessPub Date: Sept 2015
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MAY 2016
SM
ALL B
US
INES
S / EN
VIR
ON
MEN
T ISS
UE
J U N E 2 0 1 6
TOP 100 REALTORS New No. 1 p.43
COMPANYCAFETERIAS
Pay off inMany Ways
p. 110
S T O R I E SB E H I N D
Surf-SpotNames
p. 132
NEW TREND:Daughter
Takes Overthe Firm
p. 176
L O C A L L Y O W N E D ,
L O C A L L Y C O M M I T T E D
S I N C E 1 9 5 5
M E R G I N GV I S I O N S
A M U L T I G E N E R A T I O N A L D E B A T E O N M I L L E N N I A L S , S H A R I N G P O W E R A N D
H O W T O S O L V E H A W A I I ’ S “ R E A L W I C K E D P R O B L E M S ” p.92
Among the panelists: Peter Ho, 51, CEO of Bank of Hawaii and Nicole Velasco, 30, Executive Director, Department of Economic Development, City & County of Honolulu
2 0 1 7
5Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
Event dates subject to changeRevised 10/12/16
JulySpace Due: May 15, 2017
Materials Due: May 22, 2017
AugustPremium Issue
Space Due: June 12, 2017Materials Due: June 19, 2017
SeptemberSpace Due: July 10, 2017
Materials Due: July 17, 2017
OctoberSpace Due: Aug. 7, 2017
Materials Due: Aug. 14, 2017
NovemberSpace Due: Sept. 11, 2017
Materials Due: Sept. 18, 2017
DecemberPremium Issue
Space Due: Oct. 8, 2017Materials Due: Oct. 16, 2017
PUBLICATION MONTH EDITORIAL FOCUS SPECIAL SECTION EVENTS
➤ Energy Report
➤ SmallBiz Leadership Conference
➣ HB Insider: Industry Exclusive
➣ Leaders in Technology
➣ Corporate Anniversary
➤ Top 250
➤ SmallBiz
C-Suite Seminar II (tentative)
Lunch & Learn III: West Oahu
➣ Top 250 Profiles
➤ Construction
➤ Hawaii’s Most Profitable Companies
➤ SmallBiz
➣ Top 250 Most Profitable Company Profiles
➣ HB Insider: Hospital Edition
➣ 2017 Coming Together: Kakaako
➤ Wahine Issue
➤ SmallBiz Wahine Forum
➣ Women in Construction
➣ Women in Dentistry
➣ Women in Law
➣ Women in Medical
➣ 2017 AIA Design Awards
➤ Hawaii Island
➤ Hawaii’s Most Charitable Companies
➤ SmallBiz
C-Suite Seminar III (tentative)
Lunch & Learn IV: Downtown
➣ Most Charitable Companies
➣ HB Insider: Real Estate Edition
➤ CEO of the Year
➤ Black Book
➤ BOSS Survey
➤ SmallBiz
➣ Hawaii Business Century Club
➣ HB Insider: Industry Exclusive
➣ 2017 Kaka’ako Magazine
5Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
(It’s Changing.)
Who We Are.
STATS, CHARTS & FACTOIDS
ABOUT HAWAII'S
PEOPLE: SPENDING, ETHNICITY,
JOBS, BIRTHS, DEATHS &
MOREp.40
100+
L O C A L LY O W N E D,
L O C A L LY C O M M I T T E D
S I N C E 1 9 5 5
Job Name: FICO-30227Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed:8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii Homes + RemodelingPub Date: Sept. 2015 - Home Insurance Feature
In paradise, bad still happens.Protect your home, auto and personal assets with First Select Portfolio —a single, comprehensive package from First Insurance Company of Hawaii. Customize and bundle your coverage according to your needs. Plus get great competitive rates and our local, responsive claims service. For a quote, call your independent agent or visit ficoh.com
FICO-30227_8-125x10-875_v7.indd 1 8/19/15 2:18 PM
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JULY 2016
HAW
AII’S
PEO
PLE
ENERGY REPORT: CLEAN CARS & BIG DATA p.64
J U LY 2 0 1 6
A U G U S T 2 0 1 6
DRONES UNLEASHED P.102
TOP
HAWAII ’SBIGGESTCOMPANI ESRANKEDp.37
From left: Michael Gold, CEO of HMSA, No. 1 on the Top 250; Shannon Okinaka, CFO of Hawaiian Airlines, whose parent company is No. 3; and Colin Yost, COO of RevoluSun Smart Home, No. 124.
WHOhas theHighestProfit?
WHICHCompanyJumpedthe Most
Spots?
WHEREDoes Your
Firm Rank?
L O C A L LY O W N E D , L O C A L LY C O M M I T T E D
S I N C E 1 9 5 5
THE CONSTRUCTION ISSUES E P T E M B E R 2 0 1 6
( A S T E P - B Y- S T E P G U I D E ! )
LEARN WHATIT TAKES TOERECT A SKYSCRAPERIN HNL P.44
YOUNG DRIVERS38% FEWERSINCE 1995.
WHY?P.89
PlusLots of Jobs, So Who’s Still
Unemployed?P. 100
Our BuildingCode Is Not
Designed for Another Iniki
P. 58
In Love & Business:
BreakupsAre Hard
P. 150
FICO-31452_Hawaii Business_8-125x10-875Size / Color: Full Page, 4C, Bld.Trim: 8.125" x 10.875" - Bleed: 8.625" x 11.375" - Live Area: 7.625" x 10.375"Publications: Hawaii Business, September 2016
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Untitled-4 1 8/4/16 1:02 PM
SEPTEMBER 2016
CO
NSTR
UC
TION
ISS
UE
THE COST OF DYING P.96
BUSINESSLEADER
ENGAGEDMOTHERto doBothHow
“ I W A N T T O B E A …
E I G H T
W O M E N
D E S C R I B E
T H E I R
S T R AT E G I E S
P. 5 2
CHRISTINE CAMPC E O O F AVA LO N D E V E LO P M E N T
AND MOM TO 8-YE AR-OLD ETHAN.
“ I W A N T T O B E A N …
T H EW A H I N E
I S S U E
O C T O B E R 2 0 1 6
H A W A I I B U S I N E S S M A G A Z I N E : L O C A L L Y O W N E D , L O C A L L Y C O M M I T T E D S I N C E 1 9 5 5
OCTO
BER
2016
WA
HIN
E ISS
UE
FICO-31318_Hawaii Business_8-125x10-875 Size / Color: Full Page, 4C, Bld.Trim: 8.125" x 10.875" - Bleed: 8.625" x 11.375" - Live Area: 7.625" x 10.375"Pub: Hawaii Business – August 2016
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Untitled-1 1 7/8/16 9:56 AM
TAP VS.
BOTTLEDWhere Do We Rank
Nationally?
Will We Have Enough For The Future?
5 P L U SLost Luggage:
What Causes It &Where It Ends Up
P.48
Ê
➸
Local Gay Business Leaders: Does It Still Matter? P.72
OURDRINKING WATER P.34
T H I N G S Y O U S H O U L D K N O W A B O U T :
N O V E M B E R 2 0 1 5
49
Job Name: FICO-30227Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed:8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii Homes + RemodelingPub Date: Sept. 2015 - Home Insurance Feature
In paradise, bad still happens.Protect your home, auto and personal assets with First Select Portfolio —a single, comprehensive package from First Insurance Company of Hawaii. Customize and bundle your coverage according to your needs. Plus get great competitive rates and our local, responsive claims service. For a quote, call your independent agent or visit ficoh.com
FICO-30227_8-125x10-875_v7.indd 1 8/19/15 2:18 PM
Untitled-3 1 8/20/15 4:13 PM
NOVEM
BER 2015W
ATER IS
SU
E
11-15 HB Cover Spreads.indd 1 10/16/15 6:21 PM
ARE WE READYFOR THE
NEXT DISASTER
p.58
BLACK BOOK: 352 EXECS YOU NEED TO KNOW P.97
D E C E M B E R 2 0 1 5
WA LT E R D O D SON INOUYE'S
LAST LETTER & THE YAKUZA
p.74
B E H I N DHAWAII'S
BIKINI BOOMp.184
Tetris TycoonTO CLEAN-ENERGYCATALYSTCEO of the YearHENKROGERSp.40
L O C A L L Y O W N E D ,
L O C A L L Y C O M M I T T E D
S I N C E 1 9 5 5
2015 Covers.indd 1 12/28/15 1:33 PM
M E D I A C A L E N D A R
6
M AG AZ I N E
Connect with us on social media:Visit our website: www.hawaiibusiness.com | hawaiibusinessmagazinehawaiibusiness
1/6 H1/6
V1/3
V
1/3 H
1/2 VBleed
1/2 VNon
Bleed
1/2 hBleed
1/2 hNonBleed
2-Page SpreadBleed
2-Page SpreadNon-Bleed
Double 1-2h Spread Non-Bleed
Double 1-2h Spread Bleed
2/3 VBleed
2/3 VNon
Bleed
FullBleed
FullNon
Bleed
2 PAGE LIVE 15.75” 10.375”SPREAD TRIM 16.25 10.875 BLEED 16.75 11.375 FULL PAGE LIVE 7.625 10.375 TRIM 8.125 10.875 BLEED 8.625 11.375
DOUBLE 1-2H LIVE 15.75 4.833SPREAD TRIM 16.25 5.333 BLEED 16.75 5.833 2/3 PAGE LIVE 4.667 10.375VERTICAL TRIM 5.167 10.875 BLEED 5.667 11.375 1/2 PAGE LIVE 4.667 7.458 VERTICAL TRIM 5.167 7.958 BLEED 5.667 8.458 1/2 PAGE LIVE 7.625 4.833 HORIZONTAL TRIM 8.125 5.333 BLEED 8.625 5.833
Bleed .5 inches
Bleed AdsSpace Width Height
2-PAGE SPREAD 15.167” 10” FULL-PAGE 7 10 DOUBLE 1/2H SPREAD 15.167 4.875
2/3-PAGE VERTICAL 4.625 10
1/2-PAGE VERTICAL 4.625 7.5 1/2-PAGE HORIZONTAL 7 4.875
1/3-PAGE VERTICAL 2.25 10 1/3-PAGE HORIZONTAL 4.625 4.875
1/6-PAGE VERTICAL 2.25 4.875 1/6-PAGE HORIZONTAL 4.625 2.375
Non Bleed AdsSpace Width Height
Hawaii Business accepts only digital ads on Macintosh-formatted media. The client or agency must provide a color proof of the ad, which will be used for color reference only. It is the responsibility of the client to color proof the ad prior to submittal.
AD FORMATSMacintosh Adobe Illustrator® CS4 or earlier, Adobe Photoshop® CS4, Adobe InDesign® CS4 or earlier.
Hawaii Business is printed in 4-color CMYK. Any layouts containing RGB, Spot or Pantone colors must be converted to their CMYK equivalents. Any layouts found to have a differing color scheme must be revised accordingly. We want to ensure that colors are represented properly, therefore, the client will be notified if there are any inconsistencies in color scheme.
Include all screen and printer fonts and all CMYK graphics files. For InDesign® files, please include PDF X-1a (2001) format with files and turn bleeds on when exporting to PDF if submitting ad with bleeds. To ensure that crop marks are easily removed when placed in our template, please offset all crop marks by 0.25”.
TIFF or EPS files must be submitted with a resolution of at least 300 dpi, with CMYK color or grayscale at actual size with all fonts converted to outlines.
Adobe Illustrator® CS3 EPS files are also acceptable, provided that all type is converted to outlines and support images are embedded and in CMYK format. PC: 300 dpi CMYK TIFF at actual size.
Press-Ready PDF files are acceptable if all fonts are embedded and images are converted to CMYK at 300 dpi. All PDFs built incorrectly will be sent back to the client for revisions. We are also obligated to alert the client if any graphic elements are under 300 dpi to ensure that (to ensure that) advertisements are displayed at their best quality.
DISK FORMATSCD-ROM, DVD-R single layered.
EMAILED ADS Email attachments less than 4 MB may be sent to Anela Apostadiro, Sales & Marketing Coordinator at anelaa@hawaiibusiness.com. It is the responsibility of the client and/or agency to confirm reception of e-mail with Hawaii Business as well as provide color proof (if proof is needed).
PRODUCTION SUBMISSIONFTP (File Transfer Protocol): Transferring large files over the Internet is also an option. If interested, please ask your account executive for more information.
MECHANICAL SPECIFICATIONSOffset printing on coated stock. Double column 4.625 inches. Column width 2.25 inches. 3 columns per page. 133 to 150 line screen.
Ad Specs
2 0 1 7
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KAK
AAK o
COMING TOGETHER
SPECIAL PROMOTIONAL SECTION
09-16 Coming Together Kakaako.indd 1
8/16/16 6:52 PM
PRESENTS
SPECIAL PROMOTIONAL SECTION
95
OPEN FORB U S I N E S S
Follow this advice and join
the ranks of some of the
best on the Big Island p.104
THIRTY METERTELESCOPE
What do the community
leaders have to say? p.105
MARCH 2016 · HAWAII BUSINESS
R O OT S R U N D E E PStories of looking back
and branching out
p.98
HB 03-16 Big Island.indd 95
2/22/16 8:53 AM
LARGE COMPANY FINALISTS PG. 07
MEDIUM COMPANY FINALISTS PG. 09
SMALL COMPANY FINALISTS PG. 11
NON- PROFIT FINALISTS PG. 13
TORCHT R U S T ,
P E R F O R M A N C E ,
I N T E G R I T Y
H A W A I I ’ S B E T T E R B U S I N E S S B U R E A U
AWARDS
SPECIAL PROMOTIONAL SECTION
05-16 BBB Torch Awards_final.indd 1
4/13/16 12:04 PM
WE KNOW HAWAII AND WE KNOW PUBLISHING. We are Hawaii’s specialists in delivering a business message, persuasively and on-target. Our custom publications leverage PacificBasin Communications’ unparalleled quality, distribution channels, and award-winning design.Let us help tell your story, like we have done for some of these clients:
➣ Accuity LLP➣ AIA Honolulu➣ APEC 2011 Hawaii➣ The Audio Visual Company➣ Better Business Bureau➣ Central Pacific Bank➣ The Department of Commerce and Consumer Affairs (DCCA)➣ Hawaii Automotive Dealership Association (HADA)➣ Hawaii Island Economic Development Board
➣ Hawaii Science & Technology Council➣ Honolulu Japanese Chamber of Commerce➣ The Howard Hughes Corporation- Ward Village➣ Kapiwai➣ Kapolei Property Development➣ Maui Economic Development Board➣ The Medical Corner➣ NAIOP Hawaii➣ Pacific Aviation Museum➣ Pacific Office Properties➣ The Shidler Group
➣ Stanford Carr-Kakaako Coming Together➣ State of Hawaii DBEDT➣ State of Hawaii DLNR➣ University of Hawaii Alumni Association➣ University of Hawaii College of Tropical Agriculture and Human Resources➣ University of Hawaii Richardson School of Law➣ West Oahu Economic Development Association (WOEDA)
Custom Campaigns
➣ American Institute of Architects ➣ Association of Fundraising Professionals➣ Better Business Bureau of Hawaii ➣ Building Industry Association of Hawaii ➣ Building Owners Management Association➣ Chamber of Commerce Hawaii ➣ Chaminade Alumni Association➣ Chinese Chamber of Commerce➣ Filipino Chamber of Commerce ➣ Hawaii Alliance of Nonprofit Organizations➣ Hawaii Island Chamber of Commerce ➣ Hawaii Pacific Steel Framing Alliance➣ Hawaii Science & Technology Council➣ Hawaii Society of Corporate Planners ➣ Hawaii Society of CPAs ➣ Hawaii Venture Capital Association ➣ Honolulu Japanese Chamber of Commerce➣ Honolulu Japanese Junior Chamber of Commerce
➣ Kapolei Chamber of Commerce➣ Kauai Chamber of Commerce ➣ Kona-Kohala Chamber of Commerce ➣ Maui Chamber of Commerce ➣ Maui Filipino Chamber of Commerce ➣ Molokai Chamber of Commerce➣ Native Hawaiian Chamber of Commerce ➣ Northern California Hawaii Chamber of Commerce➣ Pacific Century Fellows➣ Shidler College of Business at UH Manoa➣ Smart Business Hawaii ➣ University of Hawaii Alumni Association➣ West Oahu Economic Development Association (WOEDA)➣ Vietnamese American Chamber of Commerce ➣ Young Business Council➣ YWCA of Oahu
Each month Hawaii Business reaches executives of the Top 250 companies and members of the following Association Partners:
Partnerships
➣ For more information on starting your custom publication, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
Design AwardsShaping Our CommunitiesThrough Design Excellence
Juried Awards
People’s Choice
Mayor’s Choice
Inaugural Student Design AwardDistinguished Entrants
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T H E A M E R I C A NI N S T I T U T E O F A R C H I T E C T S ,H O N O L U L U C H A P T E Rpresents
A SPECIAL PUBLICATION OF AIA HONOLULU
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Signature Conferences
LEADERSHIPLEADERSHIP CONFERENCEThe Leadership Conference is dedicated to the advancement of Hawaii’s emerging leaders. Attendees are able to enhance their professional aptitude and leadership skills through a full day of informative general sessions and workshops led by Hawaii’s top business leaders.
➣ Event Size: 600 Attendees ➣ Event Type: Full-Day Conference
➣ For more information on event sponsorship opportunities, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
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S I G N A T U R E E V E N T S
WAHINE FORUM The Wahine Forum is the largest professional development conference for women in the state of Hawaii. The conference is attended by Hawaii’s top female executives, female entrepreneurs, up-and-coming female leaders and women intent on advancing their careers.
➣ Event Size: 850 Attendees ➣ Event Type: Full-Day Conference
➣ For more information on event sponsorship opportunities, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
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TOP 100 REALTORS GALAHawaii Business’ Top Realtors program is the only objective recognition of the highest performing agents in the state. The Top 100 Realtors Gala recognizes these accomplished individuals for their their unmatched success in the real estate industry. (Invitation Only)
➣ Event Size: 400 Attendees
➣ Event Type: Cocktail Reception & Awards
BEST PLACES TO WORK IN HAWAII Organizations named as one of the “Best Places to Work in Hawaii” are recognized at this extravagant celebration. The event also serves as the official release of the April issue, which features the Best Places to Work companies.
➣ Event Size: 650 Attendees
➣ Event Type: Awards Dinner
Signature Program & Award Events
➣ For more information on event sponsorship opportunities, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
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E D I T O R ’ S C H O I C E AWA R D S
20 FOR THE NEXT 20 The 20 for the Next 20 honors individuals whose efforts impact the Hawaii business community and community at-large currently, and who will continue to do so over the next 20 years. We shine the spotlight on up-and-coming leaders blazing a path in their industries or sector.
➣ Event Size: 300 Attendees
➣ Event Type: Cocktail Reception & Awards
MERGING VISIONSA new initiative geared towards accelerating emerging leaders for the betterment of Hawaii’s future. Merging Visions is designed to support cross generational leaders within one of the most powerful networks of influencers, including the Top 250 companies & 20 for the Next 20 cohorts. (Invitation Only)
➣ Event Size: 300 Attendees ➣ Event Type: Networking Pau Hana
SMALL BUSINESS LUNCHEONEach year Hawaii Business magazine partners with the SBA to present the Small Business Awards Luncheon. This is the state’s largest small business recognition program. The pool of honorees are nominated by their banks and lenders for the SBA Awards; and five winners are awarded the Hawaii Business SmallBiz Editor’s Choice Awards.
➣ Event Size: 450 Attendees
➣ Event Type: Awards Luncheon
S I G N A T U R E E V E N T S
➣ For more information on event sponsorship opportunities, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
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C-SUITE
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C-SUITE
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THE C-SUITE SERIES The C-Suite Series is a breakfast seminar featuring a peer-to-peer dialogue with high-level executives discussing relevant topics within their field of expertise. Speakers and panelists are drawn from CEO top-level draws and national keynote presenters.
➣ Time: 7:30am to 9:00am
➣ Venue: Pomaikai Ballroom
➣ Event Size: 150 Attendees ➣ Event Type: Breakfast Seminar
SMALL BIZ LUNCH & LEARN QUARTERLY SEMINARS Focused mini-seminars with moderated panel discussions on a range of topics relevant to small business professionals. Panelists are drawn from CEO contacts and other top-level draws. Topics include: marketing, sales, human resources, customer service, social media and more.
➣ Occurence: Quarterly ➣ Time: 11:30am to 1:30pm
➣ Venue: YWCA at Laniakea - Fuller Hall
➣ Event Size: 150 Attendees ➣ Event Type: Lunch Seminar
Signature Series
➣ For more information on event sponsorship opportunities, please contact David Sur, Associate Advertising Director at (808) 534-7124 or email davids@hawaiibusiness.com
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➣ For more information on digital inquiries, please contact Daniel Ikaika Ito, Digital Director at (808) 534-7536 or email danieli@hawaiibusiness.com
Digital MediaHawaii Business magazine digital delivers quality content to the business community across all platforms, anytime, anywhere.
According to the Circulation Verification Council (CVC) -an independent, third-party reporting audit company that analyzes cover printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies - Hawaii Business’ unique web visitorship is eight times that of the national average. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million. They currently audit 3,600+ magazines with a combined 70 million subscribers. This includes 100+ of the Alliance of Area Business Publication (AABP) titles. The national average for Unique Individual Visitors is calculated as 25% of the Average Net Circulation. Hawaii Business magazine has shown to have a significantly higher audience engagement compared to national business publications based in North America.
AVERAGE MONTHLY PAGEVIEWS
78,294PAGE 1 RANKING ON GOOGLE SEARCH
“Hawaii Business”
AVERAGE MONTHLY UNIQUE VISITORS
51,912TOTAL COMBINED
SOCIAL MEDIA REACH
40,391
iPadiPhone
android
Tablets
All Work & No Job: Loving or Hating the Gig Economy
P L U S
F E B R U A R Y 2 0 1 6
T I P P I N GIt’s StiffingThe Cooks.
Should it Stop?
p.67
WA ST E DWe Throw Out 25%
of Our Food
p.42
HAWAII ’S NEXT
BIG EXPORT
p.34
p.104
Public-private partnership promotes screenwriting, online media, fashion and more
LO CA L LY OW N E D, LO CA L LY C O M M I T T E DS I N C E 1 9 5 5
Job Name: FICO-30227Size/colour: Trim: 8-1/8" x 10-7/8" - Bleed:8-5/8" x 11-3/8" - Live: 7-5/8" x 10-3/8"; 4CPub: Hawaii Homes + RemodelingPub Date: Sept. 2015 - Home Insurance Feature
In paradise, bad still happens.Protect your home, auto and personal assets with First Select Portfolio —a single, comprehensive package from First Insurance Company of Hawaii. Customize and bundle your coverage according to your needs. Plus get great competitive rates and our local, responsive claims service. For a quote, call your independent agent or visit ficoh.com
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FEBRUARY 2016C
REATIV
ITY IS
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E
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DRONES UNLEASHED P.102
TOP
HAWAII ’SBIGGESTCOMPANI ESRANKEDp.37
From left: Michael Gold, CEO of HMSA, No. 1 on the Top 250; Shannon Okinaka, CFO of Hawaiian Airlines, whose parent company is No. 3; and Colin Yost, COO of RevoluSun Smart Home, No. 124.
WHOhas theHighestProfit?
WHICHCompanyJumpedthe Most
Spots?
WHEREDoes Your
Firm Rank?
L O C A L LY O W N E D , L O C A L LY C O M M I T T E D
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THE CONSTRUCTION ISSUES E P T E M B E R 2 0 1 6
( A S T E P - B Y- S T E P G U I D E ! )
LEARN WHATIT TAKES TOERECT A SKYSCRAPERIN HNL P.44
YOUNG DRIVERS38% FEWERSINCE 1995.
WHY?P.89
PlusLots of Jobs, So Who’s Still
Unemployed?P. 100
Our BuildingCode Is Not
Designed for Another Iniki
P. 58
In Love & Business:
BreakupsAre Hard
P. 150
FICO-31452_Hawaii Business_8-125x10-875Size / Color: Full Page, 4C, Bld.Trim: 8.125" x 10.875" - Bleed: 8.625" x 11.375" - Live Area: 7.625" x 10.375"Publications: Hawaii Business, September 2016
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NATIVE CONTENT
➣ For frequency pricing, please contact your Account Manager
WEBSITE
HawaiiBusiness.comThe new-look HawaiiBusiness.com is launching in February 2017 with the “Digital Issue.” With a three-column layout of the homepage more content is front and center, engaging readers with the quintessential high-quality journalism of Hawaii Business as well as video, web-exclusives and more dynamic content. HawaiiBusiness.com will be the premiere destination for the most-relevant content and local perspective in the 50th State’s business community.
INVESTMENT: 1. LEADERBOARD
$8502. ISLAND
$6803. SKYSCRAPER $575
rates are NET
INVESTMENT: $1,600 NET
TOTAL INVESTMENT: $1,485 (a $2,475 value)
Social MediaEngage our audience with your brand message through Hawaii Business’ 40K social media channels. Connect with the business community through Facebook, Twitter, Instagram and Linked-In.
6,485
24,002
OPPORTUNITY: Writing assistance provided and Island Banner Ad
SCHEDULE FREQUENCY: 2 posts/month on Facebook, Twitter, Instagram and Linkedin
AUDIENCE: 40,391
AVAILABILITY: Open, First-Come/First-Served Basis
REQUIREMENTS: Web-Optimized Imagery, Logo/Branding Colors, Call-to-Action*
(minimum three month commitment)
*Digital representative will work with you to craft an effective campaign message.
OPPORTUNITY: Run-of-Site Web Banner Advertisements and Native Content
SCHEDULE FREQUENCY: Monthly
AUDIENCE: 51,912 Visitors; 78,294 Pageviews*
AVAILABILITY: Subject to available inventory
*Audience numbers based on 2016 averages.
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LOREM IPSUM
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LOREM IPSUM
LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM
2
8,313
1,591
Total combined followers: 40,391
➣ For frequency pricing, please contact your Account Manager
E-Newsletter Sponsorship CampaignIf you are looking for direct, undivided engagement with Hawaii Business’ subscriber base, send your message exclusively through a fully-branded email. Hawaii Business magazine’s HB Weekly E-Newsletter highlights releases of upcoming stories, articles and announcements sent weekly to over 20,000 email subscribers within the business community.
E-NEWSLETTER BANNER AD
SPONSORED E-NEWSLETTER
INVESTMENT: $1,025/month NET
INVESTMENT: $1,800/send NET
4. E-NEWSLETTER 160 x 600 pixelsBANNER AD
5. SPONSORED 600x100 pixelsE-NEWSLETTER 1 high-res jpg Up to 100 words, with call-to-action Company logo URL Link
Email Specs
FACEBOOK 1200 x 630 pixels INSTAGRAM 1080 x 1080 pixels TWITTER 440 x 220 pixels
LINKEDIN 1200 x 600 pixels
Social Media Specs
1. LEADERBOARD 728 x 90 pixels 2. ISLAND 300 x 250 pixels 3. SKYSCRAPER 160 x 600 pixels
Website Ads
SUPPLIED CREATIVE SPECIFICATIONS➣ File saved as .jpg or .gif. ➣ HTML files also accepted.➣ File size must be optimized for web➣ 72dpi resolution or high-resolution is accepted, but will be subject to reduced file size conversion.
DISK FORMATSCD-ROM, DVD-R (single layer)
EMAILED ADS Email attachments 5MB or less may be sent to Ephraim Botulan, Digital Media Manager, at ephraimb@hawaiibusiness.com. It is the responsibility of the client and/or agency to confirm reception.
SPECIAL SUBMISSIONIf files are too large to transmit over email, please inquire with your account manager or the digital department to coordinate transfer either through Dropbox, or flash drive.
Digital Specs
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LOREM IPSUM
OPPORTUNITY: Sponsor Message + Banner Ad
SCHEDULE FREQUENCY: One dedicated week, once a month*
AUDIENCE: 20,396
AVAILABILITY: Up to 5 weeks per month
REQUIREMENTS: Up to 100 words of copy + images, graphics, clickthrough URL and Skyscraper banner ad
*Purchase must be made as a 12-month annual campaign
OPPORTUNITY: Dedicated, fully-branded sponsor message email
SCHEDULE FREQUENCY: Flexible
AUDIENCE: 20,396
AVAILABILITY: Subject to available inventory
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D I G I T A L M E D I A
1088 Bishop St., Suite LL2, Honolulu, HI 96813 Phone: 534-7500 www.hawaiibusiness.com
Locally Owned, Locally Committed s i n c e 1955
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