High Tech Global Flows.pdf

7/26/2019 High Tech Global Flows.pdf

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Global&Local Business Context

High-Tech Global Flows & Structures

EMBA-2014

Objective

1. What is media imperialism? How do global flows of technology affect media imperialism?

2. Discuss the idea that “ the world is flat ” in the context of global flows of technology.

3. Discuss the potential of the Internet to be a global “ democratic ” space.

4. Examine the role of Indy media in the alter - globalization movement.

5. Discuss the impact of global technological flows on the nation - state.

By the end of this chapter, we will be able to answer the following questions and gain a

broader approach to globalization and impacts of technology, media and internet on it.

Content

• Technology

• Media

• Internet

TECHNOLOGY

5MB, 50 years ago, $160.000 cost 2GB, today, ¢10 cost

TECHNOLOGY

Technology has an obvious effect on

individual freedom, in some ways

increasing it, in others restricting it.

The concept behind technocapitalism is part of

a line of thought that relates science and

technology to the evolution of capitalism.

The rise of technocapitalism and the

information society it spawned are generating

new organizational forms to try and meet the

challenges posed by increasing competition,

globalization, and the rapid flow of knowledgeand information.

TECHNOLOGY

Teknolojinin

- maliyetler

- Modernizm

- Capitalism

üzerine etkileri

Vol. I, Ch. 15 (last sentence), pg.556 - Das Kapital (Buch I) (1867)

Content

• Technology

• Media

• Internet

Media Imperialism

• A part of cultural imperialism; media imperialism was considered as «Western»

• Dominated less developed nations not only for media also for culture quite long time

• Especially @last decade, Western and American media is not powerful as it was once

• Local and regional media increased its importance

• Culture and understanding is different (sense of humor…)nations interpretations differ…

• Media products are simply texts…intentions vs. readers or viewers

• Even TV series are interpreted differently…Dallas, 24,…Meaning is in the eye of the beholder

«Media Were American» not anymore…in decline since mid 20th century

• Overall, outside US only 10% is devoted to US media…80% to domestic and national…10%other imports

• No Media dominate the world

• Regional media leaders exist: Mexico—>Latin America,

China—>East Asia

New (Global) Media

• A new global media is rising (Apple I-Tunes,Facebook, Twitter, Google, Microsoft)

• They have huge power to impose their systems on large portions of the world

• Major players exist and mergers occur

• The generic goal is to create a non-competitive environment for maximizing profit

• Goal is mature at old media, and new media is also following this trend (facebook, my space vs friendster)

• Newscorp, Microsoft, Google, Yahoocreating their own versions of success. media (acquiring websites)

• Alliances and strategic partnerships for competing and increasing their network

• Google alliances with linkedin, hi5, friendster…to compete with Facebook

• In the future, it seems there will be less competition due to these actions

Indymedia

• Indymedia =Independent Media a rising movement and diversity serving counter media imperialism

• Globalization from below the alterglobalization is associated with indymedia

• 1st independent media center @1st big protest against globalization during WTO Meeting @1999 Seattle

• Reporting from streets, activists uploading media themselves

• Indymedia is important for protests, actions, gatherings and no professional media people exist

• Recently its importance decrease with rising blogs all over the world

• «Hacktivists» hacking into computer programs for various activist causes is a form of alterglobalization in

this scope

Globalization & the Media

McLuhan is known for coining theexpressions of the global village and the

medium , for predicting the World Wide

Web almost thirty years before it was

invented.

In the early 1960s, McLuhan wrote thatthe visual, individualistic print culture

would soon be brought to an end by what

he called "electronic interdependence"

when electronic media replace visual

culture with aural/oral culture.

9/11 Twin Tower attack Tsunami

The most important spectacles include not only the significant

events but also the ones that has powerfull visuals.

«Mission accomplished»

- was victory for Bush, to

make people believe.

Spectacles

«Mission accomplished»

- was a big lie for people around

Iraq, watching the news

everyday from Al Jazeera TV.

Content

• Technology

• Media

• Internet

Internet Users

Internet users as percentage of population

(source; international Telecommunication Union)

Utilization Areas

• Online social networking

• Spams & E-Commerce

• Computer viruses & Cyber Wars

• E-media

• Surveilance

MOOC’s (Massive Open Online Course)

Online Social Networking

Global nature of these sites and people who participate in SNS’s make them trulyglobal phenomenon

Job seeking

Dating

Social & Political applications (eg; 2011 Egypt, 2013 Gezi)

Mediacal & Health apps. (eg; patientslikeme)

Business apps.

E-Commerce & Spams

Spam is one of the globalization’s true success stories.

17% growth rate in e-commmerce

Intensified price competition

Barriers to entries are falling

Catalytic role in organizational changes and business forms

Computer Viruses & Cyber Wars

Information & Technology espionage

War in cyber platform (flame, stuxnet etc.)

Damage or Destroy

Sabotage

Political activism

15- Titan Rain

16- GhostNET

17- Aurora operation

18- Wikileaks

Surveilance & Counterespionage

MOOC’s

COURSERA’s Mission Statement;

«We provide universal access to the world’s best

education»

http://www.ted.com/talks/anant_agarwal_why_massively_open_online_courses_still_matter?

MIT Professor Anant Agarval’s TED Talk

http://www.ted.com/talks/daphne_koller_what_we_re_learning_from_online_education

Stanford Professor & Founder of Coursera Daphne Coller

COURSERA’s Stats; (as of Oct 2014)

• 10 million users

• 839 courses

• 114 institutions

The Internet in China

• The Internet has been a key factor in driving globalization in recent years.

• Internet flows in China are not much different from the flows elsewhere in the world.

However, what is the different is the active efforts by the Chinese government to erect

barriers to those flows under the name of ‘’Great Firewall’’

The Internet in China

• The internet is a truly phenomenon since it is used in all parts of the world. It is produced and

maintained by global corporations, IGOs, and INGOs, thus reducing the influence of the

nation-state.

• The internet has prompted a flat world thesis; anyone can be involved in it, at least

theoretically. However, there are efforts to create barriers to impede such involvevement ,for

instance the ‘’ Great Firewall’’ erected by the Chinese government in an effort to control

Internet access and use.

High Tech Global Flows.pdf

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