Homestead estates

Homestead EstatesYour Home Your WayPresented By Lisa Coates ABR,CBR,GRI eProEXIT Realty Metro 902-489-1286Lisa@myagentlisa.com

Target Market Average Household Income City of Bridgewater $40,123 County of Lunenburg $43,257 City of Halifax $54,129 County of Halifax $54,108 Source Wikipedia – 2006 Lunenburg County Population 5.1% of Entire

Population of Nova Scotia compared to Halifax County that makes up 42.3 % source 2011 Canadian Census

Target Market Based on the Previous Information the

average Canadian with Good Credit usually qualifies for 4x the annual salary

Bridgewater has become a well known retirement community - based on this information –Ideal target is Empty Nesters Moving From Halifax and Resident First Time Buyers

Market Statics January 01, 2012 to January 28, 2013 18 Homes Sold in area C1 where Italy

Cross / Homestead Estates is located Out of the 18 - 3 were sold in Italy Cross Current Competition – Glen Allan

Community Singles Starting at $289,000

Actual Average Sales Price of Singles in Glen Allan $215,848

Homestead Estates Current CompetitionGlen Allen Community

Italy Cross MLS Homes SOLD Since 2008Listed November 2008 $739,000 Sold November 2011 $434,000 Age 5, 3 Bedroom 3 Bath with Garage and Water

Italy Cross MLS Homes Sold Since 2008

Listed Oct 2011 $269,900 Sold August 2012 $268,500 Age 5 Bedrooms 2+1 Baths 2 Garage None Included 11 ACRES

Currently Active Homestead Estates

This Home has been on the market since December 2010 Price started at $519,000Now Reduced to $465,000 and still waiting Buyer

Currently Active Homestead Estates

This Home has been on the market since August 2012 first introduced to the market at $359,000 now reduced to $349,000 with Direct Water Access

Homes that Failed to Sell Homestead Estates July 1, 2011 – January 28, 2013

Past 12 Months of Homes Sold MLS Glen Allen

Single Family Homes that Failed to Sell Glen Allen Past 12 Months

Market Report 2012 -2013 Lunenburg County

As you can see from the report below – the median home price has dropped from 2012 average sales price $231,593 – 2013 $214,078Also declined is the sales to listing ratio of home sales during this time

Although it is very early in the year to predict the future sales trend It is highly suggested to use 2012 as a bench mark for pricing in 2013

Marketing Idea’s Eastlink Real Estate Channel Halifax Herald Newspaper HomeGuide The Real Estate Book MLS 5% of Final Agreed Sales Price Syndicated Online Real Estate Portals (3) 8 x 16 ft Signs $2645 Announcing Phase

1 (1) 8 x 16 ft Sign with Map of Available Lots

Marketing Expense - Eastlink

Real Estate Channel Air Time 1 Minute – guaranteed plays

per week 168 impressions 1 Year Contract Still and Digital Video Production Up to 8 Revisions Per Year Cost $231.00 Per Week

Marketing Expense Chronicle Herald

17 lines at 20 characters per line 7 Day Run

$29.00 per week plus HSTNO Contract Required

Marketing Expense HomeGuide Real Estate Book Price Per

Issue

Marketing Expense - The Real Estate Book

Minimum 7 Month Ad¼ Page $275.00 Month 13 Month Contract¼ Page$245.00

Add HST to Both Prices

Target Market Suggestion

To Target New Home Construction in Phase 1

Presell Homes based on Floor Plans Provide minimum of 3 footprints Foot Prints to have a Minimum of One Story 1200 sq ft One and a Half Story 1000 sq ft 2 Story 900 sq ft

Conclusion Based on the market trend in Lunenburg County it is my

opinion that homes in this subdivision should be priced in the $225,000 – 275,0000 range

Average Market Time 180 Days Suggest a Minimum – 3 bedroom Suggest a 2 Bath With 1 car garage Buyer Incentives: 6 Appliances included ($5000.00 Value) $800 Lighting Allowance $10,000 Kitchen Allowance $10,000 Flooring Allowance

Homestead Estates Your Home Your WayLisa Coates ABR, CBR, GRI, ePRoEXIT Realty Metro902-489-1286Lisa@myagentlisa.com