Hot Pursuit

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Hot Pursuit (Warner Bros)

Online Marketing/Print Advertising/Retail Partnership DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for HOT PURSUIT. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle 7.  Retail Promotion – With Wynn Nail Salon. Poster displays/Gift certificates

at their two salons in LA including one near the Arclight. The campaign has 1,162 clicks (includes 515 bitly clicks), 6,454 content related page to date.

Print Ad Example

Print Ad Example

Retail Promotion – Wynn Nail Salon

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 382K+ to date. Clicks – 97

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 2,290

Clicks - 519

Campus Circle

Newsletter Emails – 21,193 Opens – 1,496

Weekly Newsletter Campaign Clicks– 31

Calendar Listing

Page Views – 77 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 123

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Screening Page (LA) Page Views– 777

SM Interactions - 5 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes Page (OC) Page Views– 1,382

SM Interactions - 10 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes Page

Page Views– 309 Entries – 105

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status