Hoteliers Com Seminar Patrick

Patrick Brand Graduated Hotelschool The Hague in 2000 Co-founded hoteliers.com in 2005

Started with 50 hotels in Amsterdam Now over 1.600 hotels have joined in 7 European countries What makes hoteliers.com such a popular website?

What we found in 2005:The internet is a direct channel but is is not used as one, hotels pay up to 30% commission on an internet booking And:Individual hotels don’t have enough marketing power, hotelchains don’t always have a lot of choice within a specific city

The plan:- A website where hotels can be compared and can be booked directly at the hotel - Hotels pay a low fixed fee per month instead of high commissions- Creating products and services for hotels in order to increase their direct commission-free bookings

The Hotel Market VS Power of third party websites

How can your hotel become less dependend of third party websites?

1: Get your act together!

-Invest in your own long term strategy

-Who are your guests and how can you reach them?

-Commissions are COSTS

2: Invest in direct traffic

3: Offer everything third party websites have and more..

4: Corporate login

5: Group Engine

6: Repeat guests

Make sure the second reservation is through the own website

Advantages and personal attention

Direct connect PMS or Rate Mngt System

Connect PMS database with newsletters

Database Management

7: Revenue management

Direct payment through iDEAL or paypal

Non refundable

Online reservations without credit card

Managing rates and special offers

8: Prioritize your social media

- Better to create a fanpage with booking engine on Facebook then to Twitter all day..

9: Smart marketing deals

Partnerships makes your network larger and your product more interesting

Try to get the exposure through your own website

10: Just do it

The only place where success comes before work is in the dictionary!