How Santa Fe Supports Its Cultural Industries by Councilor Rebecca Wurzburger , PhD

How Santa Fe Supports Its Cultural

Industriesby

Councilor Rebecca Wurzburger , PhD Mayor Pro Tem City of Santa Fe

Presented to UNESCO World Forum on Culture and Cultural Industries

Milan, Italy September 2009

Santa Fe, New MexicoLocated in the southwestern

United States

Outline

• Provide examples of Santa Fe’s New Strategies for Cultural Enterprises

• Highlight Santa Fe’s role in Creative Tourism

• Review UNESCO Creative Cities Network Opportunities

Creative Assets• 8 Museums• Over 200 Art Galleries• Santa Fe’s artists in 2000: 2,625 in labor

force of 78,013• Tied for highest concentration of architects,

writers and fine artists in the U.S.• Art Sales total more than $200 million

annually

The Santa Fe Opera

Santa Fe Poet Laureate Valerie Martinez

Cultural Industry Funding and Investment

1% Hotel tax used to support performances, exhibits and workshops

Organizations funded include:• Museums of New Mexico• The Santa Fe Opera• Spanish Colonial Arts Society• The Santa Fe Symphony & Chorus• The Santa Fe Desert Chorale• Moving People Dance• Santa Fe Children’s Museum• Southwestern Association of Indian Arts

Creative Santa Fe: Strengthening Santa Fe's Creative Economy

Community Galleryestablished by the city of Santa Fe in

2008

Cultural Policy Innovations

Since the year 2000, public policy planning in Santa Fe has included:

• The Culture, Arts and Tourism Plan• The Santa Fe Arts Commission’s Long-Range Plan• The City of Santa Fe’s Economic Development Plan• A study of the economic impact of arts and culture on

Santa Fe• Historic and Archaeological Overlay Zoning

Education Strategies

Youth Works Green Jobs Internships

The Santa Fe Complex

Warehouse 21/Fashion Design

The Business of Art Santa Fe

New Mexico Creates/ NM Museum Foundation

Marketing Strategies

Sharing Our Wisdom

UNESCO Creative Cities Network Members

Santa Fe, NM, USAswan, EgyptKanazawa, JapanEdinburgh, UKIowa City, IowaMelbourne, AustraliaBologna, ItalyGlasgow, UKSeville, SpainBradford, UK

Montreal, CanadaBerlin, GermanyBuenos Aires, ArgentinaShenzhen, ChinaNagoya, JapanKobe, JapanSanta Fe, NM, USPopayan, ColombiaGhent, BelgiumLyon, France

Designations

Crafts and Folk ArtsLiterature

GastronomyMusicFilm

Media ArtsDesign

Creative Tourism

Tourism that is directed toward an engaged and authentic experience, with participative

learning in the arts, heritage, or special character of a place.

September 28 - October 2, 2008

www.SantaFeCreativeTourism.org