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How to Build a Great Hardware Brand
Rob ConeybeerShasta Ventures
Branding
Branding
Branding
Branding
Hardware Company-Building
Hardware Company-Building
1. Build Hardware
Hardware Company-Building
1. Build Hardware
2. Write Software
Hardware Company-Building
1. Build Hardware
2. Write Software
3. Acquire Customers
Design for NPS
Naming
Naming
Naming
Form Factor
Connect With the Senses
Form Factor
Keep Improving the Product
Keep Improving the Product
Keep Improving the Product
The Payoff
The Payoff
The Payoff
The Payoff
Hardware Brand-Building
Design your product for
maximum NPS
Help your customers help you
(naming & form factor)
Continuous & free software upgrades++
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