How to get information The National Museum 2015 1 Michaela Likeova Milorad Vucevic Stine Dorry...

How to get informationThe National Museum 2015

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Michaela LikeovaMilorad VucevicStine Dorry Meulengracht MadsenKamila MelnyczokMonika Křížová

http://www.stinedmm.dkhttp://www.kamilamelnyczok.besaba.com http://krizmonika.wix.com/mkdesign#!2-semester-/c19ex

Intro

How to improve costumer experience at the National

Museum

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Focus area

How to get information in easier and more interesting ways

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Customer Journey

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Customer Journey

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Needs - 1. Website

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Needs - 2. Confusing

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Needs - 3. Lots of reading

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Approach - Include Online-booking

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Approach - More visual appealing

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Approach - More interesting form of information

Android IOS 11

Approach - More interesting form of information

• Story-telling

• Interactive way of learning

• Involving more senses

• Different languages

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Benefits - Costumer Journey

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Benefits - Costumer Journey

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Benefits - Online booking tours

Booking-systems saves customer’s time

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Benefits - Increase sales

Satisfied costumers will have a bigger tendency to visit the cafeteria and the souvenir shop

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Benefits - More costumers

Satisfied costumers will recommend the museum to friends, family and colleges

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Competition

If the National Museum doesn´t follow modern evolution of service,

people will maybe go visit other museums

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Competition - Main Competitors

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The National Gallery of Denmark

Glyptoteket Rosenborg Castle

Flowchart

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