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How to Mastera Successful Bid
Process
Steen JakobsenCopenhagen Convention Bureau
International Congress and Convention Association
ICCA Thailand Bid Workshop 2013
International Congress and Convention Association
Develop Bid Strategy
Bid teamBid
DocumentSite
InspectionBid
Presentation
International Congress and Convention Association
Develop Bid Strategy
Bid teamBid
DocumentSite
InspectionBid
Presentation
International Congress and Convention Association
Develop Bid Strategy
Bid teamBid
DocumentSite
InspectionBid
Presentation
International Congress and Convention Association
Develop Bid Strategy
Bid teamBid
DocumentSite
InspectionBid
Presentation
International Congress and Convention Association
Develop Bid Strategy
Bid teamBid
DocumentSite
InspectionBid
Presentation
International Congress and Convention Association
• Express interest
International Congress and Convention Association
• Express interest
• Show commitment
International Congress and Convention Association
• Express interest
• Show commitment
• Demonstrate capability
International Congress and Convention Association
• Express interest
• Show commitment
• Demonstrate capability
• Prepare for hosting the congress
International Congress and Convention Association
• Express interest
• Show commitment
• Demonstrate capability
• Prepare for hosting the congress
• …and of course…
International Congress and Convention Association
Develop Bid Strategy
International Congress and Convention Association
International Congress and Convention Association
• Analyze and understand:
International Congress and Convention Association
• Analyze and understand:
• Decision making process
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
Call for bidsExpression of interest
1. Bid submission
Short listing
Site inspection
2. Bid submission
Bid presentation
Decision
International Congress and Convention Association
• Analyze and understand:
• Decision making process
• Decision makers
International Congress and Convention Association
• President/Chairman
• CEO/Secretary General
• Board of Directors
• Executive Committee
• Congress Committee
• General Assembly
• Core-PCO or AMC
International Congress and Convention Association
• Analyze and understand:
• Decision making process
• Decision makers
• Association objectives
International Congress and Convention Association
• Membership growth
• Make money
• Create business opportunities for members
• Raise awareness
• Leave legacy
International Congress and Convention Association
• Analyze and understand:
• Decision making process
• Decision makers
• Association objectives
• Decision making factors
International Congress and Convention Association
• Analyze and understand:
• Decision making process
• Decision makers
• Association objectives
• Decision making factors
• Competitors
International Congress and Convention Association
• Bid manual
• Request for Proposal (RfP)
• Internet
• ICCA Database
• Association staff
• Core-PCO/AMC
• Local host
• Previous bidders/hosts
The Bid Team
International Congress and Convention Association
International Congress and Convention Association
• Define role of team
International Congress and Convention Association
• Define role of team
• Identify members
International Congress and Convention Association
• Local host
• Convention Bureau
• Venue
• Government representative/City official
• PCO
• Airline
• Sponsors
International Congress and Convention Association
• Define role of team
• Identify members
• Delegate responsibility
International Congress and Convention Association
• Define role of team
• Identify members
• Delegate responsibility
• Establish work plan and timeline
Bid Document
International Congress and Convention Association
International Congress and Convention Association
• Showcase destination capabilities (logistically and financially)
International Congress and Convention Association
• Showcase destination capabilities (logistically and financially)
• Demonstrate commitment
International Congress and Convention Association
• Showcase destination capabilities (logistically and financially)
• Demonstrate commitment
• Introduce bid team/committee
International Congress and Convention Association
• Showcase destination capabilities (logistically and financially)
• Demonstrate commitment
• Introduce bid team/committee
• Illustrate how congress will be organized
International Congress and Convention Association
• Showcase destination capabilities (logistically and financially)
• Demonstrate commitment
• Introduce bid team/committee
• Illustrate how congress will be organized
• Document how destination will create value to association (and vice-versa)
International Congress and Convention Association
• Follow bid manual/RfP
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
• Use images and illustrations
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
• Use images and illustrations
• Use correct English
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
• Use images and illustrations
• Use correct English
• Determine format (online vs. print)
International Congress and Convention Association
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
• Use images and illustrations
• Use correct English
• Determine format (online vs. print)
• Share responsibility
International Congress and Convention Association
• Follow bid manual/RfP
• Easy to read (no slang or jargon)
• Use images and illustrations
• Use correct English
• Determine format (online vs. print)
• Share responsibility
• Be innovative!
Site Inspection
International Congress and Convention Association
International Congress and Convention Association
• Check facts in bid
International Congress and Convention Association
• Check facts in bid
• Meet bid team/committee
International Congress and Convention Association
• Check facts in bid
• Meet bid team/committee
• Build relationships with decision makers
International Congress and Convention Association
• Check facts in bid
• Meet bid team/committee
• Build relationships with decision makers
• Visit venues and hotels
International Congress and Convention Association
• Check facts in bid
• Meet bid team/committee
• Build relationships with decision makers
• Visit venues and hotels
• Determine suitability of bid
International Congress and Convention Association
• Check guidelines/rules
International Congress and Convention Association
• Check guidelines/rules
• Determine attendees
International Congress and Convention Association
• From client:
• President/Chairman
• CEO/Secretary General
• Staff, e.g. congress manager
• Core-PCO or AMC
International Congress and Convention Association
• From bid team/committee:
• Convention Bureau
• Local host/member
• Venue
• Local PCO
• Politicians
• Celebrities
International Congress and Convention Association
• Check guidelines/rules
• Determine attendees
• Research client requirements & expectations
International Congress and Convention Association
• Check guidelines/rules
• Determine attendees
• Research client requirements & expectations
• Plan program (what, who, when etc.)
International Congress and Convention Association
• Check guidelines/rules
• Determine attendees
• Research client requirements & expectations
• Plan program (what, who, when etc.)
• Determine level of hospitality
International Congress and Convention Association
• Check guidelines/rules
• Determine attendees
• Research client requirements & expectations
• Plan program (what, who, when etc.)
• Determine level of hospitality
• Agree on cost covering
International Congress and Convention Association
• Treasure the opportunity
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
• Listen to the client
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
• Listen to the client
• Focus on the decision makers
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
• Listen to the client
• Focus on the decision makers
• Make it tailormade/personalized
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
• Listen to the client
• Focus on the decision makers
• Make it tailormade/personalized
• Brief everyone well in advance
International Congress and Convention Association
• Treasure the opportunity
• Research client expectations
• Listen to the client
• Focus on the decision makers
• Make it tailormade/personalized
• Brief everyone well in advance
• Go the extra mile!
International Congress and Convention Association
• Meet & greet client at airport
International Congress and Convention Association
• Meet & greet client at airport
• Set-up conference room in advance
International Congress and Convention Association
• Meet & greet client at airport
• Set-up conference room in advance
• Walk the space before client arrives
International Congress and Convention Association
• Meet & greet client at airport
• Set-up conference room in advance
• Walk the space before client arrives
• Be ready upon arrival(hospitality & welcome)
International Congress and Convention Association
• Have General Manager/CEO/Owner meet client
International Congress and Convention Association
• Have General Manager/CEO/Owner meet client
• Let client meet chef, AV-people etc.
International Congress and Convention Association
• Have General Manager/CEO/Owner meet client
• Let client meet chef, AV-people etc.
• Be aware of cultural differences(e.g. food)
International Congress and Convention Association
• Have General Manager/CEO/Owner meet client
• Let client meet chef, AV-people etc.
• Be aware of cultural differences(e.g. food)
• Remember the little things
International Congress and Convention Association
• Follow up – PROMPTLY!
International Congress and Convention Association
• Follow up – PROMPTLY!
• Use feedback positively
International Congress and Convention Association
• Follow up – PROMPTLY!
• Use feedback positively
• Attend to details
International Congress and Convention Association
• Follow up – PROMPTLY!
• Use feedback positively
• Attend to details
• Decide on next steps
Bid Presentation
International Congress and Convention Association
International Congress and Convention Association
• Make formal presentation of bid
International Congress and Convention Association
• Make formal presentation of bid
• Introduce bid team/committee
International Congress and Convention Association
• Make formal presentation of bid
• Introduce bid team/committee
• Show commitment
International Congress and Convention Association
• Make formal presentation of bid
• Introduce bid team/committee
• Show commitment
• Answer questions
International Congress and Convention Association
• Make formal presentation of bid
• Introduce bid team/committee
• Show commitment
• Answer questions
• Influence decision makers
International Congress and Convention Association
• Check guidelines/rules
• Who to present to
• What to present
• How to present it
• Who will present
• How long
International Congress and Convention Association
• Check room in advance
International Congress and Convention Association
• Check room in advance
• Test use of technology/IT
International Congress and Convention Association
• Check room in advance
• Test use of technology/IT
• Prepare for the unexpected
International Congress and Convention Association
• Check room in advance
• Test use of technology/IT
• Prepare for the unexpected
• REHEARSE – REHEARSE – REHEARSE!
International Congress and Convention Association
• Lobbying
International Congress and Convention Association
• Lobbying
• Gifts
International Congress and Convention Association
• Lobbying
• Gifts
• Consider carefully
International Congress and Convention Association
• Lobbying
• Gifts
• Consider carefully
• Be mindful of cultural differences
International Congress and Convention Association
International Congress and Convention Association
• Prepare in details
International Congress and Convention Association
• Prepare in details
• Personalize
International Congress and Convention Association
• Prepare in details
• Personalize
• Show commitment
International Congress and Convention Association
• Prepare in details
• Personalize
• Show commitment
• Be innovative
International Congress and Convention Association
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