How to Prep Clients for an Interview

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This presentation is demonstrates my knowledge and advice on how to prep a client for a television interview. I used the format of a celebrity gossip magazine to make my how-to guide more creative and relevant to recent television interviews with various celebrity and politician video examples included in the presentation. This presentation was created by myself and 3 fellow team members for my media relations class at Boston University in Fall of 2008.

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I N T E R V I E W

W E E K L Y

MORE THAN8

GREAT INTERVIEW TIPS INSIDE

EDITOR’S NOTEHow do these celebs get on

TV anyway?Tips on how to book and ace your next TV interview:

• Book your interview well in advance

• Keep things as interesting as possible

• Provide topics for discussion

• Call to confirm the day before

• Practice makes perfect

• Keep it short and sweet

L E T T E R SDear Editor,

Last month you featured an article on John McCain and his excellent oratory skills. I disagree with the article completely. Two nights ago I saw an interview on David Letterman with McCain, and he was awkward and unprofessional. I suggest you cover politicians with some real speaking skills in your next feature article!

Sincerely,

Joe Smith – San Jose, CA

Tip # 1: Speak to your audience.

Tip #2: Always keep in mind that your “general public” is not that general.

L E T T E R S

B E ST D R E S S E DWhen it comes to interviews, Jennifer Aniston

dresses to impress.Tip #3: Appearance counts.

C E L E B S L I P-U P of the W E E K

Spencer Pratt makes a hot mess of himself on David Letterman!

Tip #4: Do not let the interviewer intimidate you.

[(HORROR) SCOPEHappy Birthday SAGITTARIUS!

Celebrity Sagittarius: SARAH PALIN

Like all your fellow bow-hunter, Sarah, be sure to stay on top of things this month so

that you aren’t unexpectedly blind sighted by a questioning friend. Here’s a hint: You may want to read up on historical supreme court

cases!

Tip # 5: Remember, you are always on record.

F E A T U R EBarack Obama shows Ellen Degeneres

how it’s done!

Tip #6: Talking heads are boring. The best television shows something happening.

Tip #7: Speak to the person who is interviewing you, but speak to your audience as well.

THE LAST LAUGHTOM CRUISE

Tom got the last laugh on Letterman, too bad there was nothing funny about it!

Funny Man of the Week:

Tip #8: Do not smile or laugh inappropriately.