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Icon Cinema is an independent cinema for people who devote their lives to great film. It is for people dedicated to the art of good cinema so much so that they treat it as if it were a religion or new order. The design of the brand uses biblical references and religious symbolism to express this passion for film. Actors are seen as icons, and portrayed as if they were saints. Famous one liners become important texts and film reviews become gospel. Icon Cinema puts good films first and insists, seeing really is believing.
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Brand Book
Icon Cinema
Icon Cinema is an independent cinema for people who devote their lives to great film. It is for people dedicated to the art of good cinema so much so that they treat it as if it were a religion or new order. The design of the brand uses biblical references and religious symbolism to express this passion for film. Actors are seen as icons, and portrayed as if they were saints. Famous one liners become important texts and film reviews become gospel. Icon Cinema puts good films first and insists, seeing really is believing. This book is a glimpse into how Icon Cinema exresses its passion for film.
The main logo. This version would be used on advertisements as well as internal and external signage of the cinema complex.
The main logo on white
Seeing is believing
Poster 1
Seeing is believing
Poster 2
Earn YourWings
LOYALTY CARD GET YOUR 10TH TICKET FREE
Loyalty card
ICON CINEMAPirates of the Caribbeanat 18:45in Screen 3
Heaven
Ticket
Icon’s Bar & Cafe logo. This would be used as a signifier for the bar & cafe area within the Icon Cinema.
Cafe & bar logo on white.
Interior conceptsInterior concepts
July - August
Coming releases brochure cover.
Coming releases brochure page layouts
Seeing is believing
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