Idea wise final PPT group 2

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Book ReviewPrepared By-

Aashish Hande 02

Atul Raut 12

Chetan Sapariya 17Darshana Tendulkar 18

Deven Prajapati 19

Dhaval Ved - 20

Dinshah Anklesvaria 22Imran Pettiwala 32

Kunal Yadav 42

Mohd. Irfan Rizvi 52

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y Born on 13th January, 1947 in Freeport, New Yorky Son of a pharmacisty A marketing and communication consultanty An author and a great speakery His firm creates new names for companies and brandsy Co-authored many business & marketing strategy

books:y

Differentiate or Diey The Making of the Namey The Power of Simplicity y The New Positioning

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y An American public relations consultanty An authory President of Emerald Partners- A communication

management firmy An adjunct instructor at New York University

School of Continuing and Professional Studiesy Written many books on public relations:

y The Practice of Public Relationsy Ideawise

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Mr. David Rockfeller Former Chairman & CEO The Chase Manhattan Bank

y "Humorous, insightful and provocative are only a few

of the words to describe this booky Lead by example of his own bank

Mr. Jack McConnell-Former Johnson & Johnson executive, MD

y "IdeaWise should be required reading for every manager in America

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y "But, I'm Not Creative"y Don't Buy the Idea Industry's Blathery Seek and Ye Shall Findy Thomas Edison Was Righty What Could You Substitute?y What Could You Combine?y What Could You Magnify Or Minimize?y What Else Could It Be?y

What Could You Eliminate?y What Could You Reverse?y What Could You Bring Back?y Generate First, Judge Latery

One Final Word: Cojones

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y The myth about the very existence of creativity

y Why we need creativity?y The real goal of any idea is to solve problem

y Ideas and innovation exists, what one needs is torecognize it

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y What could you adapt?y What could you substitute?y

What could you combine?y What could you magnify or minimize?y How could you put it to other uses?y What could you eliminate?y What could you reverse?y What could you bring back?

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What blocks thepath to new ideas?

Kids do it

Why notmanagers?

What if we think

like kids

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y Criticism

y

New ideas are fragile

If you re in the business of encouraging new

ideas, keep encouraging the people aroundyou with a positive environment and avoidpresenting worst-case scenarios

If you re in the business of encouraging new

ideas, keep encouraging the people aroundyou with a positive environment and avoidpresenting worst-case scenarios

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y Inborn trait

y Believe that creativity is a gift and that it declines as

you agey No correlation between high intelligence and ability

Studies reported in Scientific American Showthat people with high Eureka! ability all have

at least moderate intelligence. But beyondthat, there seems to be no correlation between

high intelligence and the ability to envisionsimple solutions for complex problems

Studies reported in Scientific American Showthat people with high Eureka! ability all have

at least moderate intelligence. But beyondthat, there seems to be no correlation between

high intelligence and the ability to envisionsimple solutions for complex problems

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y Preparationy Incubationy Illumination

Voila!!!!!!!!!

I' have done it.

Voila!!!!!!!!!

I' have done it.

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