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IHE Marketing and Implementation Resources
IHE Marketing and Implementation Resources
Chris CarrDirector of Informatics, Radiological Society of North
America (RSNA)
June 28-29, 2005 IHE Education Workshop2
Points to CoverPoints to Cover
• Resources available through IHE
• How useful are they for you?
• How might they be enhanced?
• What other resources would be useful?
June 28-29, 2005 IHE Education Workshop3
Technical FrameworkTechnical Framework
• Four domains: Cardio, IT, Lab, Rad
• Each domain Technical Framework:– Vol. 1: Integration Profiles: high-level use-case
view of overall integration architecture– Vol. 2: Transactions: deep technical details for
implementers
Do you make use of the TF in developing products?Do you make use of the
TF in developing products?
June 28-29, 2005 IHE Education Workshop4
Integration ProfilesIntegration Profiles
• Long version in TF contains detailed rationale, use cases and functional description of profile
• Shorter “marketing” version contains paragraph-length description of profile, list of systems involved and information flow diagram
June 28-29, 2005 IHE Education Workshop5
June 28-29, 2005 IHE Education Workshop6
Integration ProfilesIntegration Profiles
• Designed as unit for ordering IHE capabilities in RFPs:“The PACS shall support the Image Manager actor in the Scheduled Workflow Integration Profile”
• Also the unit for describing the IHE integration capabilities of a product
Do you implement IPs and use them in promoting products?
Do you implement IPs and use them in promoting products?
June 28-29, 2005 IHE Education Workshop7
Integration StatementsIntegration Statements
• Standard form for expressing IHE capabilities of products
• Vendors self-publish on their own Websites
• IHE establishes links to sites posting properly completed forms
June 28-29, 2005 IHE Education Workshop8
Integration StatementsIntegration Statements
June 28-29, 2005 IHE Education Workshop9
Integration Statements at Integration Statements at www.ihe.netwww.ihe.net
Published ISes for your products?How improve?
Published ISes for your products?How improve?
June 28-29, 2005 IHE Education Workshop10
Idea to Upgrade Integration StatementsIdea to Upgrade Integration Statements
• Create an IHE Product Registry– Interface to allow users to browse published
ISes and create lists of systems conforming to particular actors/profiles
– Start by populating with currently published statements
– Provide vendors with a Web interface to enter new product ISes and update old ones
• Moderated and confirmed before live publicationGood Idea?Concerns?Good Idea?Concerns?
June 28-29, 2005 IHE Education Workshop11
User Success StoriesUser Success Stories
• Chance to provide case study of successful integration using IHE Integration Profiles
• 24 currently published on IHE Web page
• Candidates for detailed Success Stories invited– Preference for sites that can show performance
metrics, ROI
June 28-29, 2005 IHE Education Workshop12
User Success StoryUser Success Story
Would you develop with users?How best to present?
Would you develop with users?How best to present?
June 28-29, 2005 IHE Education Workshop13
User HandbookUser Handbook
• Newly published resource– Identifies benefits of IHE– Gives guidance on implementation– Offers simple RFP language– Will be refined annually, expanded as other
domains mature
The right resource for users?What would you add?
The right resource for users?What would you add?
June 28-29, 2005 IHE Education Workshop14
Connectathon EventConnectathon Event
• Only large-scale face-to-face interoperability testing event in healthcare
• Dozens of systems, 150+ participants
• Potential “photo-op” occasion to show off IHE to key users and thought leaders
Good Idea?Distraction?Good Idea?Distraction?
June 28-29, 2005 IHE Education Workshop15
Connectathon Results ReportingConnectathon Results Reporting
• Publish list of participating companies in signage, meeting/demo materials, Websites
• Publish on paper detailed grid of current year’s Connectathon results
• Publish via Web the full history of Connectathon results since 2001
June 28-29, 2005 IHE Education Workshop16
Connectathon Results BrowserConnectathon Results Browser
June 28-29, 2005 IHE Education Workshop17
Connectathon Results BrowserConnectathon Results Browser
June 28-29, 2005 IHE Education Workshop18
Connectathon Results BrowserConnectathon Results Browser
Do we publish results properly?Do you make use of the results?Do we publish results properly?Do you make use of the results?
June 28-29, 2005 IHE Education Workshop19
www.ihe.netwww.ihe.net
• Recently launched Website– Information for vendors and users– Technical documents– Educational/promotional materials– Presentations– News of events: Connectathons, etc.
Do you use/recommend site?What would you change/add?Do you use/recommend site?What would you change/add?
June 28-29, 2005 IHE Education Workshop20
Community of Sponsoring OrgsCommunity of Sponsoring Orgs
• Represent large share of professionals in our domains
• Communicate with them through many channels:– Journals and Newsletters– Websites– Emails– Annual Meetings
• Have contact with large group of vendors in our domainsReach community effectively?
How can we improve?Reach community effectively?
How can we improve?
June 28-29, 2005 IHE Education Workshop21
Sponsors’ Annual MeetingsSponsors’ Annual Meetings
• Pre-conference promotion• Onsite handout materials• Press releases from site• Educational sessions• Demonstrations
What has an impact?What would you add?What has an impact?What would you add?
June 28-29, 2005 IHE Education Workshop22
Targets/MessagesTargets/Messages
• “Care providers: “IHE helps you provide better care.”
• CxOs, admins: “IHE makes the enterprise run more efficiently”
• Techs, dept. admins: “IHE makes it easier to implement and maintain systems.”
• Health officials: “IHE is the foundation of the EHR” Right targets?
Right messages?Right targets?
Right messages?
June 28-29, 2005 IHE Education Workshop23
Overriding GoalOverriding Goal
• Get your customers to request IHE capabilities
Is this happening?Is this sufficient to drive adoption?
Is this happening?Is this sufficient to drive adoption?
June 28-29, 2005 IHE Education Workshop24
Questions?Questions?
• Further information:– www.ihe.net– ihe@rsna.org
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