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IKEA LAUNCHES 2016 HIGHLIGHTS
DEC. 7TH, 2016 IKEA releases IKEA Highlights 2016 – an online publication sharing this year’s top stories from around the IKEA world. From the future of the infamous meatball, to the 90th birthday of Ingvar Kamprad, the site celebrates the big and the small moments.
IT’S ABOUT LIFE AT HOME, people, innovation, design, and learnings. Watch the top IKEA ads and films produced throughout the year, read about some of the unique fashion collaborations, dig into the facts & figures, or step into the shoes of the lead art director for the IKEA Catalogue. Ever wondered what it must be like to try virtual reality? IKEA Highlights gives you an idea. Many companies, organisations and people, together, shape IKEA. Each and every person, initiative, idea and solution contribute to the big picture. IKEA Highlights gives a true global summary of 2016, and a common umbrella for all IKEA co-workers, as well as customers, to unite under.
This is a selection of stories published on IKEA Highlights 2016. For the full experience, please visit the site on IKEA.xx/Highlights.
IKEA Highlights 2016 is published by Inter IKEA Systems B.V.
02 | IKEA HIGHLIGHTS 2016
SAY HELLO TO THE NEW TOP CHEF: YOUR KID
Food. It’s everywhere these days. Kids today have access to knowledge and a world of ingredients, like no generation that has come before. IKEA wants to help them harness this power at a young age. But they get it. It’s not always easy for parents to let go. Watching your child handle a giant chef’s knife? Eh, no thanks. So how do you let your kids take charge in the kitchen and still maintain your sanity?
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SUNSHINE & MONSTERS: GET READY TO PLAY!
Imagine a world where horses are pink, two-headed birds are rainbow-coloured and the sun greets you with open arms and a smile. This fantastical place lives in the collective minds of children around the world. Over 52,000 tiny designers used their creativtiy and imagination to take part in this year’s IKEA Soft Toy Drawing Competition.
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04 | IKEA HIGHLIGHTS 2016
54stores in
North America
1store in
Caribbean
271stores inEurope
10stores in
Middle east and North Africa
44stores in
Asia
9stores inAustralia
IKEA® 2016 BY NUMBERS
New IKEA store in 2016
New IKEA store in new country
WITH A NEW YEAR COMES NEW FIGURES…
2016 saw 2.1 billion website visits, 915 million store visits and 120 million Euros worth of IKEA Foundation donations. The numbers this year give you an overview of how IKEA performed, globally from September 2015 - August 2016.
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05 | IKEA HIGHLIGHTS 2016
IKEA® co-workers in thousands
183
A WORLD OF CREATIVE COLLABORATIONS
2016 has seen a series of IKEA collaborations – a great way to explore new colours, shapes and patterns of thinking. And, the learning experience is far from over. Read about some of the cool collabs to come, and take a look at what 2016 had to offer.
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06 | IKEA HIGHLIGHTS 2016
IKEA HITS THE RUNWAY
This year IKEA decided to do something a bit unexpected: partner up with some of the fashion industry’s coolest to create collections unlike any they’ve produced before. And they were both debuted on September 29th with gorgeous runway shows at Milan Fashion Week.
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07 | IKEA HIGHLIGHTS 2016
THE NERDY (BUT OH SO PASSIONATE) TRUTH ABOUT QUALITY
Innovation and material specialist, Jan Ahlsén has expressed his love for natural material for over 40 year at IKEA. He believes that quality is something eveyone is familiar with. And, as long as we’re prepared to do a little bit of maintenance over time, a table, a bookshelf, or even a favourite chair, can turn into a history book.
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08 | IKEA HIGHLIGHTS 2016
FURNITURE MADE OUT OF PAPER. NO, SERIOUSLY!
Sofas and chairs made from the same stuff as egg cartons? And bench tops and table legs made from bamboo? Anything is possible as IKEA design-teams explore a world of materials.
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09 | IKEA HIGHLIGHTS 2016
PROTECTING DESKS… AND THE PLANET
Why not take recycling one step further and actually make new products out of waste? A few years back, someone at IKEA had this ‘crazy idea’… But now, this is turning into reality, saving money for the customers and finite resources for Mother Earth.
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10 | IKEA HIGHLIGHTS 2016
MEET BILLY AT HIS COUNTRYSIDE BIRTHPLACE
He has been around for nearly four decades. Most of us have either lived with him or gotten to know him at a friend’s place. Come along and meet BILLY at his countryside birthplace where about 4.5 million BILLY bookcases see daylight each year.
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11 | IKEA HIGHLIGHTS 2016
VIRTUAL REALITY – INTO THE MAGIC
It’s when you’ve put the headset on that it happens: Your eyes open up to a totally different room from where you know your feet are standing. It’s like stepping into a fairytale - but better! The game is on. Now you’ll be able to walk around a real size, make-believe 3D kitchen and interact with objects.
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12 | IKEA HIGHLIGHTS 2016
STEPPING INTO THE WORLD OF 3D PRINTING
Ready for something new? So is IKEA. But when you’ve explored so much of life at home, where do you go next? Together with Anterwerp-based fashion designer, Walter Van Beirendonck, the limited edition GLÖDANDE collection was brought to life.
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13 | IKEA HIGHLIGHTS 2016
SECRET INNOVATION LAB REVEALED
Nestled in the heart of Copenhagen’s meatpacking district, among the hipster hangouts and design start-ups lies Space10 - a research hub and exhibition space for testing product prototypes and ways of boosting consumers’ well-being.
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14 | IKEA HIGHLIGHTS 2016
A FORCE FOR GOOD DESIGN
Not so long ago, in a galaxy far, far away, David Wahl had a tough but important mission: To create something he really loved. On top of that, he should do it in a way that exceeded all expectations. He relied on the Force – but would he manage to resist the dark side?
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15 | IKEA HIGHLIGHTS 2016
THINKING OUTSIDE THE BOX
Mushroom foam, honeycomb inserts, and sugar-cane-based film. They sound like dishes on a dessert menu, but these materials could revolutionise the way that IKEA packages its products.
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16 | IKEA HIGHLIGHTS 2016
MOST THINGS STILL REMAIN TO BE DONE
Have you ever wondered where IKEA came from? Or how a simple country boy from Småland was inspired to create one of the world’s leading brands and help create a better everyday life for millions of people? March 2016 saw the Swedish founder of IKEA, Ingvar Kamprad celebrate his 90th birthday.
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17 | IKEA HIGHLIGHTS 2016
FANTASTIC FILMS & AWESOME ADS
Hit play and swoop off into a realm of some of this year’s favorite IKEA ads and films from around the globe. See more of who IKEA is, and what they do, in their unique IKEA-ness fashion.
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18 | IKEA HIGHLIGHTS 2016
WELCOME TO ANOTHER INDIA
Say Indian design and most people think of rich colours and golden décor. So it’s hardly a surprise that SVÄRTAN collection, all in black, white and shades of grey, gives away nothing of its origin at first glance. However, at a closer look it all makes sense.
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19 | IKEA HIGHLIGHTS 2016
PEEKING INTO THE WORLD’S LARGEST PRINT PRODUCTION
Translated into 33 languages, in 48 different markets, reaching about 255 million people, this year’s IKEA Catalogue welcomed everyone to be themselves. The statement was clear: IKEA doesn’t design furniture for consumers - they design for people. So, what does the IKEA Catalogue look and feel like from inside IKEA? Lead Art Director, Zara Blomqvist shares her experience.
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20 | IKEA HIGHLIGHTS 2016
AND THE WINNER IS…
2016 was a year of multiple awards and recognition for IKEA - three prestigious Red Dot Design Awards in category Product Design, and, voted “Most valuable brand in Sweden, and “Best Swedish Company” - not bad going, eh? But that’s not all!
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21 | IKEA HIGHLIGHTS 2016
WELCOME HOME, TO IKEA
After three years of work, the doors have finally been thrown open to the public at the new IKEA Museum in Älmhult, Sweden. Or as IKEA puts it, “For 70 years people have welcomed IKEA into their homes. Now it’s our turn to welcome you to ours.”
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22 | IKEA HIGHLIGHTS 2016
MEATBALLS AND KLIPPAN: WHY A FURNITURE DEALER DECIDED TO SELL FOOD
“It’s difficult to do business with someone on an empty stomach.” These words, spoken many years ago by IKEA founder, Ingvar Kamprad, remain true today. It’s nearly impossible to shop on an empty stomach, don’t you think? That’s just one of the reasons why in 1956 IKEA decided to open up a restaurant in the very first IKEA store, in Älmhult, Sweden.
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23 | IKEA HIGHLIGHTS 2016
It’s difficult to do business with someone on an empty stomach.
- Ingvar Kamprad
“
POWERED BY PEOPLE
Tables, chairs, bookshelves, kitchens – and one very special bike. When IKEA announced it was adding the SLADDA bicycle to its range in 2016, more than a few eyebrows were raised around the world. What was a furniture and homewares business doing dabbling with two-wheeled transportation?
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