Imagine london the event legacy of the olympic games4

THE LEGACY OF LONDON’S OLYMPIC GAMES

IN NUMBERS • 204 Olympic and 164 Paralympic teams• 10,490 Olympic and 4,200 Paralympic athletes• 20,000 media from over 200 countries• 70,000 volunteers• 200,000 Games-time workforce• 11 million tickets• 170+ venues• 26 Olympic and 20 paralympic sports• Over 800 events leading to medals

LONDON 2012 IN NUMBERS

BRINGING THE CITY TO LIFE

• Cultural Olympiad• The London 2012 Festival• BT London Live programme

• Live music, coverage on giant screens, ‘have a go’ sports zones

• Olympic Torch Relay• Discovery trails• Dressing and animating the City

A SUMMER LIKE NO OTHERLOOK AND CELEBRATIONS PROGRAMME

CITY DRESSING

CITY DRESSING

CITY DRESSING

CITY DRESSING

SHOWCASING LONDON

NOC HOSPITALITY HOUSESBRAND ACTIVATIONS

Austria House Czech House Qatar House

Casa Brasil Casa Italia Holland House

POP UP SPACES

Forman’s Riviera House of Nations- Tower of London

The Retreat - At the Brewery

Why London?Why London?

WWhy Now?hy Now?

How?How? How?How?

Access More than 1,000event venues

More than 125,000 bedrooms

Value for Money

London effect

Diverse choice

WHY LONDON

THE OLYMPICS: A SHOWCASE

PEOPLE• The experience & skillset of our event industry

• On time, on budget, on spec: A global success• Volunteering culture• A TRUE city wide operations group• London’s skills in welcoming visitors to the city

PLACES AND PRODUCT• London can adapt its landscape and offer• London now offers over 125,000 hotel rooms• Retail• Attractions• Regeneration• £6.5 billion transport upgrade

PERCEPTIONS • London delivered the BIGGEST event in the world• Showcased the city to a global audience of over 5 billion• Increased the city’s desirability as an events location

A SHOWCASE

• Events spaces and waterways, hosting a range of cultural and community events

• Up to 1 million visitors per year to the ArcelorMittal Orbit

OLYMPIC LONDONQueen Elizabeth Olympic Park

• Queen Elizabeth Olympic Park Gateway with Aquatics Centre, pop-up restaurants, bars and other attractions

The Stadium

Mixed-use Arena

ArcelorMittal Orbit

South Park Hub

Outdoor Event Spaces

Aquatics Centre

OLYMPIC LONDONQueen Elizabeth Olympic Park

• 560 ACRE SITE

• 15 OUTDOOR EVENT SPACES

• 5 WORLD-CLASS SPORTING VENUES

• OVER 1,000 HOTEL ROOMS WITHIN SHORT WALK

• 195 TRAINS PER HOUR FROM 9 OVERGROUND AND TUBE LINKS

• 15 MINUTES TO THE CITY, CANARY WHARF AND EXCEL

• 7 MINUTES TO ST PANCRAS INTERNATIONAL

• 1 HOUR TO LONDON HEATHROW AIRPORT

NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT

SOUTH PARK HUB

Area: 170 m2 flexible spaceCapacity: 150 for dinner or drinksAvailable: Spring 2014

Ideal for:•intimate events with a creative feel•Drinks reception on the roof terrace overlooking the South Park•Private concert in the gardens

NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT

MULTI-USE ARENA

Area: 2,743m2Capacity:

7,500 conference2,000 Gala dinners

Available: Summer 2013The first venue to open.

Ideal for:•Tournaments•Trade shows•Conferences•Gala dinner•Concerts

NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT

AQUATICS CENTRE

Area: 2 x 50m swimming pool1 X 25m diving pool

Capacity: 2,500 seated500 poolside dining

Available: Spring 2014Moveable floors create a dry space

Ideal for:•Gala dinners•Team building

NEW LONDON EXPERIENCES YOU SHOULD KNOW ABOUT

ARCELORMITTAL ORBIT

Area: 270m2 upper platform190m2 lower platform

Capacity: 300 across two levels

Available: Spring 2014UK’s tallest sculpture

Ideal for:•Intimate yet impactful events•Drinks receptions•Fine dining•Press launches

THE WIDER NEW & IMPROVED LONDON OFFER

AloftBULGARI

ME Hotel

Emirates Cable CarO2 Arena Roof Walkway

Westfield Stratford

WESTFIELD STRATFORD

•A £1.4 billion project

•Europe’s largest urban shopping mall with cinemas, restaurants, a casino and one million visitors a week

THE WIDER NEW & IMPROVED LONDON OFFER

AloftBULGARI

ME Hotel

Emirates Cable CarO2 Arena Roof Walkway

O2 ARENA ROOF WALKWAY

•Exhilarating experience walking across the roof of the iconic O2

•360° views of London and its many landmarks

Westfield Stratford

THE WIDER NEW & IMPROVED LONDON OFFER

AloftBULGARI

ME Hotel

THE EMIRATES AIR LINE CABLE CAR

•A new and unique London experience

•Crossing the Thames to connect Greenwich Peninsula and the Royal Docks in just five minutes.

Emirates Cable CarO2 Arena Roof Walkway

Westfield Stratford

THE WIDER NEW & IMPROVED LONDON OFFER

AloftBULGARI

ME Hotel

ME HOTEL

•Splendid location on the Strand with easy access to Covent Garden and Trafalgar Square.

•Roof terrace with stunning views over London

•Over 140 bedrooms

Emirates Cable CarO2 Arena Roof Walkway

Westfield Stratford

THE WIDER NEW & IMPROVED LONDON OFFER

Aloft

BULGARI LONDON

•All-new five-star hotel

•Enviable location in the heart of Knightsbridge

•Entire floor dedicated to high-quality events, including Ballroom to seat 160

•85 bedrooms and suites

BULGARI

ME Hotel

Emirates Cable CarO2 Arena Roof Walkway

Westfield Stratford

THE WIDER NEW & IMPROVED LONDON OFFER

ALOFT LONDON EXCEL

•The ONLY hotel within London’s International Convention Centre, ExCel

•Opened in time for the Olympic Games

•Over 250 bedrooms

AloftBULGARI

ME Hotel

Emirates Cable CarO2 Arena Roof Walkway

Westfield Stratford

AND MUCH MORE ….

Why London?Why London?

WWhy Now?hy Now?

How?How? How?How?

MAXIMISE • Use the ‘Olympic effect’ • Take advantage of the media coverage beaming

positive city images worldwide• We have seen heightened interest in London

since the Games• Use the newly created expertise:

• eg 4,000 people have been through a stringent training programme for the Games

HOW EVENT PLANNERS CAN HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTSMAXIMISE ON MAJOR EVENTS

MAXIMISE

HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTS

• Major events like the Olympics upgrade the city – use it whilst its new:

• Transport• Venues• Open spaces• People

• During a major event - get in early for corporate hospitality

• Brand activations

2013

2015

2017

NEW MAJOR EVENTS COMING TO LONDON

• Annual Cycling Mass Participation event: Queen Elizabeth Olympic Park and across London

• ATP Tour Finals: The O2 • Euroleague Basketball Final Four: The O2 • ITU World Triathlon Series Grand Final: Hyde Park • Rugby League World Cup:Wembley Stadium and across

England

• EuroHockey Championships: Lee Valley Hockey Centre • ICF Canoe Slalom World Championships: Lee Valley White

Water Centre • IRB Rugby World Cup:Twickenham Stadium and other

venues across London and England

• IAAF World Athletics Championships: Queen Elizabeth Olympic Park

And there are more bids in the pipeline with announcements forthcoming.

ARCOR OLYMPIC INCENTIVE PROGRAMME

• The aim was to reward Arcor’s top performing sales people with an incentive programme in London over the Olympics:

• Wembley National Stadium • 12 private capsules on the EDF Energy London Eye• The O2 to watch the men’s basketball• St Paul’s Cathedral and the Tower of London• Oxford Street, Regent Street and New Bond Street. • Athletics at the Olympic Stadium• Stadium tour of Chelsea Football Club

OLYMPIC INCENTIVECASE STUDY

“We always recommend London to our clients because it is a truly magnificent city with a lot of cultural, entertaining and unique activities

on offer to incentive groups.” Arcor

Why London?Why London?

WWhy Now?hy Now?

How?How? How?How?

LONDON & PARTNERS:THE OFFICIAL CONVENTION BUREAU

We are the EXPERTS

We are PROVENWe have the CONNECTIONS

Knowledge of ALL London venues and hotels

We introduce you to London’s best agencies,venues and destination marketing companies(dmcS) and professional conferenceorganisers (PCOs).

We have helped deliver hundreds of successfulconferences and corporate events.

HOW YOUR EVENT CAN SUCCEED

MAKE CONTACT TODAY

LONDONANDPARTNERS.COM/IMAGINELONDON

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+44 (0)20 7234 5833

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IMAGINE YOUR EVENT IN LONDON