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Impulse Entertainment2010-2011
Company Description• C Corporation
• Founded on November 1, 2007
• Past: Teen Night Club
• Current: “Go Green Campaign”
• Awesome DJs (DJs are sub-contracted)
• Spectacular Staging Equipment
• Lighting Equipment (Includes LED Lighting)
• Cutting Edge BOSE -Sound Equipment
Marketing Plan - Products
Bakersfield Trade Fair Special $ 500Intermediate Package $ 1,000Dance Package $ 2,500Special Effects Package $ 3,500Time to Party Package $ 4,500Ultimate Party Package $ 6,000Spectacular Impulse Package $12,000Customizable Products:Staging: $ 40 per sq. ft.DJ: $ 75+ per hourSound (speakers): $ 200 per
dayLED Lighting: $ 175 per
day(Varies based on
wattage)
Marketing Plan - PricingPrice Range: $500- 12,000
Physical Placement
• 7800 Meany Avenue, Bakersfield, CA.• Additional Warehouse.
Marketing Plan
Marketing PlanMarket Placement
• Freestyle and Jesus Shack are real world competition.
• Impulse Entertainment a virtual company placed in the “Real World” production market.
43%
36%
21%
Real World Placement Chart
FreestyleImpulseJesus Shack
Marketing Plan
Promotion:
Facebook and Twitter
Chamber of Commerce
Bakersfield Business Conference
Direct Marketing
Constant Contact Email
Online Website
• Half of our Virtual Enterprise loan paid
• Additional box trucks for more events
• Trucks fitted with natural gas engines in partnership with virtual company Natural Gas Conversion
Balance Sheet
Goal for the Year:
• $2 million in sales
Gross Profit Margin
• 52% 2010-2011
Income Statement
Intermediate Package
Dance Package
Special Effects Package
Time To Party Package
Ultimate Party Package
Spectacular Impulse Package
2010-2011 2011-2012 2012-2013
-$500,000.00
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
Revenue
Cost of Goods Sold
Gross Revenue
Monthly Expenses
Net In-comeAfter Tax Income
Actual and Three Year Projection
Actual
Current Outstanding cash balance of $619,342.00
Cyclical income:• Fall and Spring are our busy months
Novem
ber
Decem
ber
Janu
ary
Febr
uary
Mar
ch
April
$0.00$100,000.00$200,000.00$300,000.00$400,000.00$500,000.00$600,000.00$700,000.00$800,000.00$900,000.00
$1,000,000.00
Cost of Goods Sold
Income
Cash Flow
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