in 2015 Social Media - serdi.org · Social Media in 2015 Kristin Meeks kristin@wvsocialmedia.com....

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Social Media in 2015Kristin Meeks

kristin@wvsocialmedia.com

Video: Social Revolution

Social Media as a Communication Tool 1) Have a online presence2) Keep that presence updated3) Make connections that count4) Share and Create Relevant Content5) Be Consistent

Effectively ExecuteHootSuite (www.hoosuite.com) App/PCFacebook SchedulerTakeOff App (Twitter and Instagram)Facebook Page Manager App Facebook SchedulerLinkedIn/Twitter/Instagram/Youtube/Blog/Google+ Apps

How to Find Your Community Online

Search: Facebook GroupsTwitter and Instagram: #HashtagsLinkedIn Search Youtube Search

Share Your Online Presence Offline

Attract Followers via AdsSocial Media Ad Friendly:FacebookTwitterLinkedIn

Advantages of Social Media Ads

Targeted-age/gender/geographicCost effective-$1-$100’sTimely-scheduled/started and stopped easily

Photos-6 per ad (Facebook)Boost A Post Schedule

Social Media

DoCreate a PlanInteract in Social Media GroupsTell a Story!Cross MarketProceed with CautionLook for Best PracticesHave a Social Media Policy

Don’t Be too self promotionalLeave it up to one person to control Social MediaShare an out of date or not completed Profile/PagePost the same message over and overAvoid Social MediaDon’t Ignore Comments/MessagesDon’t overshare/post status after status

Questions?Connect with Me!Facebook:/marketingwvTwitter: @marketingwvLinkedIn:Kristin Meeks

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