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8/7/2019 Indian Telecom Industry 090620
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INDIAN CELLULAR NETWORKINDIAN CELLULAR NETWORK
Presented byPresented by::
Group: CorporateGroup: Corporate
Students ofStudents of MktgMktg 44thth BatchBatch
(Siva(Siva SivaniSivani Institute of ManagementInstitute of Management
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MAJOR PLAYERSMAJOR PLAYERS
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All the service provider in Indian market can be broadly devidedAll the service provider in Indian market can be broadly devidedinto three categories & they are as below:into three categories & they are as below:
S
tate owned companiesS
tate owned companies -- BSNL
and MTNL
BSNL
and MTNL
Private Indian owned companiesPrivate Indian owned companies -- Reliance Communication,Reliance Communication,Tata Tele Services Ltd.Tata Tele Services Ltd.
Foreign Invested CompaniesForeign Invested Companies -- Vodafone, Airtel, Escotel, IdeaVodafone, Airtel, Escotel, IdeaCellular, BPL Mobile, Spice Communications, Virgin MobilesCellular, BPL Mobile, Spice Communications, Virgin Mobiles
MAJOR PLAYERSMAJOR PLAYERS Contd.
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NETWORK COVERAGENETWORK COVERAGE
All the states of
India are covered
by almost all the
service providers
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Second largest telephone market in the worldSecond largest telephone market in the world
Total number of mobile phone users has touched 400 millionTotal number of mobile phone users has touched 400 million
mark recently.mark recently.
Dept. of telecom plans to take the figure to 500 million by theDept. of telecom plans to take the figure to 500 million by the
end of next yearend of next year
The Fastest growing telephone market in the world.The Fastest growing telephone market in the world.
Total penetration stands at close to 38 telephones for everyTotal penetration stands at close to 38 telephones for every
100 people100 people
Current FDI applicable for this sector is 74%Current FDI applicable for this sector is 74%
FACTS & FIGURES
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USE OF CELL PHONEUSE OF CELL PHONE
Phone CallsPhone Calls
SMS & ChattingSMS & Chatting
Mobile BankingMobile Banking
Rail, Airline ticket bookingRail, Airline ticket booking
Hotel ConfirmationHotel Confirmation
BrowsingBrowsing
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TECHNOLOGIES BEING USEDTECHNOLOGIES BEING USED
GSM (GlobalSystem for Mobile Communication)GSM (GlobalSystem for Mobile Communication)
SIM Compatible technology.SIM Compatible technology.
GSM players areGSM players are
Airtel, Vodafone, Spice, Reliance,Airtel, Vodafone, Spice, Reliance,
BSNL & MTNL etc. This is compatible with data transferingBSNL & MTNL etc. This is compatible with data transfering
technologies like EDGE, GPRStechnologies like EDGE, GPRS
CDMA (Code Division Multiple Access System)CDMA (Code Division Multiple Access System) RelianceReliance
Communication, Tata Tele Services Ltd. & Virgin Mobile.Communication, Tata Tele Services Ltd. & Virgin Mobile.
Non SIM (Subscriber Identity Module) compatible technologyNon SIM (Subscriber Identity Module) compatible technology
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CorporateREGULATORY BODIES & ASSOCIATIONSREGULATORY BODIES & ASSOCIATIONS
TRAI (Telecommunications Regulatory Authority of India)TRAI (Telecommunications Regulatory Authority of India)
Estd. 1997, established by govt. of India as an independentEstd. 1997, established by govt. of India as an independentbody to regulate telecom business in Indiabody to regulate telecom business in India
TDSAT (Telecom Disputes Settlement & Appellate Tribunal ):TDSAT (Telecom Disputes Settlement & Appellate Tribunal ):
Estd. In 2000 & started hearing the cases from 2001 onwards. :Estd. In 2000 & started hearing the cases from 2001 onwards. :
All the disputes regarding telecommunication market is settledAll the disputes regarding telecommunication market is settled
herehere
DOT (Dep. Of Telecommunication) : Policy, Licensing andDOT (Dep. Of Telecommunication) : Policy, Licensing and
Coordination matters relating to telegraphs, telephones,Coordination matters relating to telegraphs, telephones,
wireless, data, facsimile and telematic services and otherlikewireless, data, facsimile and telematic services and otherlike
forms of communications.forms of communications. COAI (CellularOperators Association of India) : Estd. In 1995.COAI (CellularOperators Association of India) : Estd. In 1995.
Association of all the GSM service providers in India.Association of all the GSM service providers in India.
AUSPI (Association of Unified Telecom Service Providers ofAUSPI (Association of Unified Telecom Service Providers of
India) :A
US
PI is the representative industry body of CDMA
India) :A
US
PI is the representative industry body of CDMA
service providers in India.service providers in India.
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At present we are in the era of 2At present we are in the era of 2ndnd generation(2G) mobile service.generation(2G) mobile service.
Next era is going to be era of 3Next era is going to be era of 3rdrd generation(3G) mobile servicegeneration(3G) mobile service
3G is already launched at the beginning of this year.3G is already launched at the beginning of this year.
3G is viewed as next major booster driving growth for Indian telecome3G is viewed as next major booster driving growth for Indian telecomeindustry.industry.
ThirdThird--generation wireless service allows voice, data and video to be sent atgeneration wireless service allows voice, data and video to be sent athigh speeds to mobile devices.high speeds to mobile devices.
Bidding for 3G network by TRAI is already startedBidding for 3G network by TRAI is already started
Service providers has already started upgrading there network to makeService providers has already started upgrading there network to makecompatible for 3G servicecompatible for 3G service
3G will provide all together new experience of using mobile to its users.3G will provide all together new experience of using mobile to its users.
NEXT IS WHAT
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FUTURE OF THE INDIANFUTURE OF THE INDIAN
CELLULAR MARKETCELLULAR MARKET
Fastest growing economy in AsiaFastest growing economy in Asia
Rise in purchasing power of population due to rise in GDPRise in purchasing power of population due to rise in GDP
Major Portion of young populationMajor Portion of young population
Very good market potentialVery good market potential
Favoring govt. policy for foreign investmentsFavoring govt. policy for foreign investments
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On October 1, 2000 the Department of Telecom Operations,On October 1, 2000 the Department of Telecom Operations,Government of India became a corporation and was renamedGovernment of India became a corporation and was renamed
Bharat SancharNigam Limited (BSNL).Bharat SancharNigam Limited (BSNL).
The stateThe state--controll
ed BSNL
operates basic, cell
ular (
GSM andcontro
lled B
SNLoperates basic, ce
llular (
GSM andCDMA) mobile, Internet and long distance servicesCDMA) mobile, Internet and long distance services
throughout India (except Delhi and Mumbai).throughout India (except Delhi and Mumbai).
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MTNL was set up on 1st April 1986 by theMTNL was set up on 1st April 1986 by theGovernmentofIndia.GovernmentofIndia.
MTNL has over 5 million subscribers andMTNL has over 5 million subscribers and329,374 mobile subscribers329,374 mobile subscribers
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Reliance IndiaMobile, the firstofReliance IndiaMobile, the firstofInfocomm's initiatives was launchedonInfocomm's initiatives was launchedonDecember 28, 2002.December 28, 2002.
Ithas rolledout its CDMA mobile networkIthas rolledout its CDMA mobile networkand enrolledmore than 6 millionand enrolledmore than 6 millionsubscribers.subscribers.
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Tata Tele services provides (fixed line services)Tata Tele services provides (fixed line services)CDMA technology in six circles.CDMA technology in six circles.
Ithas over 800,000 subscribers.Ithas over 800,000 subscribers.
The company has started11 new circles byThe company has started11 new circles by
August 2004. These circles include Bihar,August 2004. These circles include Bihar,Haryana, HimachalPradesh, Kerala, Kolkata,Haryana, HimachalPradesh, Kerala, Kolkata,Orissa, Punjab, Rajasthan, Uttar Pradesh (East)Orissa, Punjab, Rajasthan, Uttar Pradesh (East)& West and West Bengal& West and West Bengal
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Vodafone Essar is the Indian subsidiary of VodafoneVodafone Essar is the Indian subsidiary of VodafoneGroup and commenced operations in 1994 when itsGroup and commenced operations in 1994 when its
predecessor Hutchison Telecom acquired the cellularpredecessor Hutchison Telecom acquired the cellularlicense for Mumbai..license for Mumbai..
Vodafone Group is the worlds leading international mobileVodafone Group is the worlds leading international mobile
communications corporation. It currently has equitycommunications corporation. It currently has equityinterests in 27 countries across 5 continents and 40 partnerinterests in 27 countries across 5 continents and 40 partner
networks with over 303 million proportionate customersnetworks with over 303 million proportionate customersworldwide.worldwide.
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Bharti Airtel offers GSM mobile services in all the 23Bharti Airtel offers GSM mobile services in all the 23--telecomtelecomcircles of India and is the largest mobile service provider in thecircles of India and is the largest mobile service provider in thecountry, based on the number of customers.country, based on the number of customers.
Telecom giant Bharti Airtel is the flagship company of BhartiTelecom giant Bharti Airtel is the flagship company of BhartiEnterprises. The Bharti Group, has a diverse business portfolioEnterprises. The Bharti Group, has a diverse business portfolioand has created global brands in the telecommunication sector.and has created global brands in the telecommunication sector.
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19951995--Incorporated as Birla Communications Limited.Incorporated as Birla Communications Limited.
With a customer base of over 44 million in 17 service.With a customer base of over 44 million in 17 service.
The group operates in 25 countries, and is anchored by overThe group operates in 25 countries, and is anchored by over100,000 employees belonging to 25 nationalities.100,000 employees belonging to 25 nationalities.
IDEA Cellular is a publicly listed company, having listed onIDEA Cellular is a publicly listed company, having listed onthe Bombay Stock Exchange (BSE) and the NationalStockthe Bombay Stock Exchange (BSE) and the NationalStockExchange (NSE) in March 2007.Exchange (NSE) in March 2007.
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Thank You in French
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