Indoor LBS. KKolodziej@IndoorLBS.comKKolodziej@IndoorLBS.com 646.244.2731 San Francisco, CA

Indoor LBS

KKolodziej@IndoorLBS.com 646.244.2731 San Francisco, CA

Market Opportunity

$0

$1

$2

$3

$4

$5

$6

$7

$8

$9

2004 2005 2006 2007 2008 2009 2010

Dol

lars

in B

illio

ns

Sensors

Active RFID

Personnel

Source: On World, VDC and Harbor Research

$8B

Potential Multi-Billion Dollar

Market in 5 years

$4BReal-Time Location Systems (RTLS) market = $1.25-$1.6 billion by 2010 (IDTechEx Ltd & Yankee Group)

Indoor LBS / RTLS Market Opportunity

Indoor LBS / RTLS Applications• People and Mobile Asset Tracking & Management

– Health care, manufacturing & supply, industrial processes• Security

– Emergency Management & Rescue• Personal and Public Safety

– Child, offender tracking; staff monitoring, safety & guidance• Advertising / Marketing

– Retail & Shopping• Navigation / Tour Guides• Entertainment

– Location-based games, virtual reality• Educational

– Location-based media• Military

Health Care: Patient and Asset Tracking / Monitoring

Source: Sonitor

Asset Tracking & Management

30 million bags lost by airlines globally in 2005 (240,000 never returned to owners)

$2.5 billion that airlines spent returning lost luggage (up from $1.6 billion in 2004)

Emergency Management

Source: Rosum Source: Directions Mag (Zlatanova)

Security: Location-Based Network Access

Source: AeroScout

Personalized Shopping Assistant

Source: The Future Store

Advertising: Retail & Shopping

Source: BLIP systems

Navigation Guides & Conference Assistance

Source: NearspaceSource: YDreams

Entertainment & Education

Source: YDreams Source: LessWire

WiFi “Locate Me” Consumer Apps

Source: Navizon

Source: Skyhook Wireless

Skype E911 Plug-in

Source: Loki

Wi-Fi Coverage & Proliferation

Source: Torrens

Positioning Technologies

Source: Kolodziej, Zlatanova

GPS Telecom Rosum Rosum AeroScoutAeroScout AetherWireAetherWire

Deployment Deployment Range Range

Global Wide area Metro area Building Building

Position Position CalculationCalculation

Mobile device

Network Mobile device

or Network

Network Network

Position Method Position Method TOF lateration

Triangulation, Cell-ID

Multi-lateration

TDOA or RSSI

Multi-lateration

RF Signal UsedRF Signal Used GPS Cellular Terrestrial broadcast TV

802.11 UWB

TransmitterTransmitter 28 satellites

Cell phone TV towers Active RFID tags or WiFi

devices

“Localizer”

ReceiverReceiver Commodity Receivers

Cell tower Rosum RTMM chipset

AeroScout Location Receiver (TDOA)

“Localizer”

AccuracyAccuracy 3-65ft /1-20m

(outdoors: 10ft / 3m)

Triangulation: 65-656 ft / 20-

200m;

Cell-ID: 165ft-0.6mile / 50 m-

1Km

98-164ft / 30-50m

(outdoors: 16ft / 5m)

3.3-16 ft / 1-5 m

1-5 cm

Geolocation Methods