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INFORMATICA WORLD TOUR August 2012
2
Maximise Your Return on Big Data
Girish Pancha
Chief Product Officer
Informatica
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“IT leaders must think
about big data and all the
dimensions it implies in
order to take advantage of
the economics of data.”
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CLOUD PARTNER
XML EDI … …
FILES DATABASES APPLICATIONS
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Relevant
Information
Trustworthy
Information
Timely
Information
Authoritative
Information
Actionable
Information
Accessible
Information
Holistic
Information
Secure
Information
CLOUD DATA
QUALITY
ULTRA
MESSAGING
MASTER DATA
MANAGEMENT
COMPLEX
EVENT
PROCESSING
BUSINESS TO
BUSINESS
(B2B)
ENTERPRISE
DATA
INTEGRATION
ILM
Relevant
customer
service
request
data to reduce
field response
Trustworthy
data to
increase new
member
acquisition by
160%
Timely data to
lower
messaging
latency by
83%, and
execute 5x
more
transactions
Authoritative
customer data
to increase
revenue
productivity
of 15,000
financial
advisors
Actionable
data for early
identification
of corporate
credit card
abuse
Accessible
data
exchange to
increase
customer
base by 400%
by processing
10 million
transactions
per week
Secured data
across 10K
databases
to address
data privacy
and
regulatory
requirements
Holistic view
of customer
and claims
information
to reduce
development
costs by 67%
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Business
Costs
Labor
Costs
Software
Costs
Hardware
Costs
IT
Costs
Labor
Costs
Labor
Costs
Labor
Costs
CLOUD DATA
QUALITY
ULTRA
MESSAGING
MASTER DATA
MANAGEMENT
ILM BUSINESS TO
BUSINESS
(B2B)
ENTERPRISE
DATA
INTEGRATION
ILM
Lowered
business
costs by
reducing by
95% time for
line of
business to
implement
360-degree
view of
customer
Lowered labor
costs by
$1.4m from
deploying
Data Quality
Lowered
software costs
by $11M
annually by
implementing
Multidomain
MDM for
Counterparty
management
Lowered
hardware
costs by 50%
($1M saved
annually).
System
throughput
increased by
580%
Lowering IT
costs by
£100M
through
archiving &
retiring 400
applications
over 3 years
Lowered labor
costs of data
handling by
75% through
single
universal
transformation
engine
Reduced
development
costs 3x
regulatory
requirements
Lowered labor
costs for
automating
real-time
proactive
alerts to
improve
maritime
security
7
8
Technology Megatrends
Cloud Computing – Next Wave of Data Fragmentation
Social Computing – Next Generation of Data-Centric Apps
Mobile Computing – Next Surge of Data Access Devices
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CLOUD
ON-PREMISE TRANSACTIONS DESKTOP
MOBILE INTERACTIONS
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Changing Economics
HR Application
CRM Application
Custom Application
Custom Application
Custom Application
Custom Application
Custom Application
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IN THE CLOUD ON PREMISE
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Changing Role Business Management • Business Analysis
• Operational Automation
Relational
Transactions 1970 - Current
Brand Management • Sentiment Analysis
• Proactive Customer Engagement
Social
Interactions 2008 - Current
15
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Changing Face
Personal Productivity • Microsoft Office
• Used < 6 Hours Per Day
Personal Productivity 2.0 • Over half a million Apps
• Used > 12 Hours Per Day
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Rise of Big Data
Next Frontier of Innovation
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Tim O’Reilly O’Reilly Media
“The success of companies like Google,
Facebook, Amazon, and Netflix, not
to mention Wall Street firms and
industries from manufacturing to
retail and healthcare, is increasingly
driven by better tools for extracting
meaning from very large quantities of
data. "Data Scientist" is now the
hottest job title in Silicon Valley.”
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Big Transaction Data Big Interaction Data
Online Transaction
Processing (OLTP)
Oracle
DB2
Ingres
Informix
Sysbase
SQL Server
…
Cloud
Salesforce.com
Concur
Google App Engine
Amazon
…
Other Interaction Data
Clickstream
image/Text
Scientific
Genomoic/pharma
Medical
Medical/Device
Sensors/meters
RFID tags
CDR/mobile
…
Social Media Data
Youtube
…
Big Data
Processing
Online Analytical
Processing (OLAP) &
DW Appliances
Teradata
Redbrick
EssBase
Sybase IQ
Netezza
Exadata
HANA
Greenplum
DataAllegro
Asterdata
Vertica
Paraccel …
22
23
Universal Data Access
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
24
Enterprise Discovery
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
TFN
25
Beryl Hynch INFABANK
Demonstration Overview
26
Data Stewardship
Manual
Cleanse
Manager
Review
ANALYST STEWARD IT
Manually Cleanse and Review
Quality Exceptions
Validate and
Onboard Cleansed
Customer Leads
No Exceptions
Validate and Onboard
Quality Customer Leads
END START E
xceptions
IT
DQ
Mappings2
DQ
Mappings2
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
27
Universal Data Replication
OLTP
MAINFRAME
ODS
ACCESS DISCOVER CLEANSE INTEGRATE ANALYZE
28
Natural Language Processing
SUDHIR
MANSIP PEOPLE PLACES THINGS
ACCESS DISCOVER CLEANSE ANALYZE INTEGRATE
29
Beryl Hynch INFABANK
Demonstration Overview
30
Big Transaction Data Big Interaction Data
Online Transaction
Processing (OLTP)
Oracle
DB2
Ingres
Informix
Sysbase
SQL Server
…
Cloud
Salesforce.com
Concur
Google App Engine
Amazon
…
Big Data Processing
Online Analytical
Processing (OLAP) &
DW Appliances
Teradata
Redbrick
EssBase
Sybase IQ
Netezza
Exadata
HANA
Greenplum
DataAllegro
Asterdata
Vertica
Paraccel …
Other Interaction Data
Clickstream
image/Text
Scientific
Genomoic/pharma
Medical
Social Media Data
Youtube
…
Medical/Device
Sensors/meters
RFID tags
CDR/mobile
…
31
Big Transaction Data Big Interaction Data
Online Transaction
Processing (OLTP)
Oracle
DB2
Ingres
Informix
Sysbase
SQL Server
…
Cloud
Salesforce.com
Concur
Google App Engine
Amazon
…
Other Interaction Data
Clickstream
image/Text
Scientific
Genomoic/pharma
Medical
Medical/Device
Sensors/meters
RFID tags
CDR/mobile
…
Social Media Data
Youtube
…
Big Data
Processing
Online Analytical
Processing (OLAP) &
DW Appliances
Teradata
Redbrick
EssBase
Sybase IQ
Netezza
Exadata
HANA
Greenplum
DataAllegro
Asterdata
Vertica
Paraccel …
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