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Selling the Science Cedric Tan
The Science
The Science
The Science
The Outreach
Smell-mediated
response to relatedness
Sperm competition
between related males
Socializing with less
attractive friends
& now…
To achieve practical solutions to conservation problems through original scientific research.
Research
Cash, commons and conservation
Education
Run Panther Run!
Hit me with your best shot
Outreach
Science and
awareness
Musical, song,
drama, film
Increasing specialisation
More multidisciplinary
Exponential increased in publication
Elements of Science Communication
Elements of Science Communication
Sell
Engage
Expand
Selling the appeal
More visuals
A focus
Originality
Humour
Appeal to the different senses
Repetition
Engage & reinforce
The games we play
0
1
2
3
4
5
A rac vevisuals Learnthroughtac lemeans
Humor
0
1
2
3
4
5
S mulatesinterest Retainsa en on Increasesmemoryofcontent
The games we play
Expanding beyond
Broader
implications
Relating it on a
personal level
Dance your PhD
https://www.youtube.com/watch?v=kqRR9n1SIXI
ell ngage pand
Thank you!
Cedric Tan WildCRU cedric.tan@zoo.ox.ac.uk
Science Communication
Author
Publisher
Reader
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