Innovative product 2013

JVIMS - JAMNAGAR

A

Presentation on

Oxy-Bicycle

-:Prepared By:-

Shyam Mehta

Punit Bijwani

Kaushal Buddh

JVIMS - JAMNAGAR

JVIMS - JAMNAGAR

BICYCLE INDUSTRY

Bicycle were introduced in 19th century. Now there are one billion bicycles all

over the world which is twice the no. of automobiles.

India is 2nd largest manufacturer of bicycles.

It manufactures around 12.5 million bicycles every year.

JVIMS - JAMNAGAR

EXISTING BICYCLES

JVIMS - JAMNAGAR

JVIMS - JAMNAGAR

JVIMS - JAMNAGAR

Target Market

Health Conscious

Exercise oriented

JVIMS - JAMNAGAR

1. HEALTH METER Display

1. Speed

2. Heart-rate

3. Calories Burned

4. Time

5. Distance travelled

JVIMS - JAMNAGAR

2. HANDLE Adjustable handle according to height for preventing back pain.

JVIMS - JAMNAGAR

3. OXYGEN MASK

People need more oxygen while exercising.

So, there is a oxygen bottle with the mask in the bicycle.

JVIMS - JAMNAGAR

4. MOBILE CHARGER

A charger

A holder

A dynamo

10 min. charging gives

30 min. talk time.

JVIMS - JAMNAGAR

4. MOBILE CHARGER

JVIMS - JAMNAGAR

5. EXERCISING STAND A strong main stand will be attached so that it

will be used only for exercise when not used for travelling.

JVIMS - JAMNAGAR

JVIMS - JAMNAGAR

SWOT ANALYS Strength

Multiple Benefits Health Conscious A life line Adjustable Handle Cycle For all type of agesFirst Mover Advantage

WeaknessNot easily replacableUseful only when in

use

JVIMS - JAMNAGAR

Opportunity

Cater to new

market

people are

becoming Health

conscious

Threat

Young generation

does not like to ride

Threat of new

competition

Fitness Cycle

JVIMS - JAMNAGAR

Feasibility Analysis Health Conscious People are increasing

Advantage of knowing heart beat rate

Advantage of knowing distance travelled

Preventing Back pain

fresh air

Mobile Charging Facility

JVIMS - JAMNAGAR

JVIMS - JAMNAGAR