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JUF Chicago Workshop: Instagram and Snapchat
October 21, 2016Miriam Brosseau, Director of Engagement
Miriam BrosseauDirector of Engagement, See3
miriam@see3.com | @miriamjayne
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What we’ll cover:● How teens use Instagram● Tips and best practices
● Intro to Snapchat● Options for smart engagement
JUF Chicago Springboard Webinar: Instagram and Snapchat
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Instagram 101● Launched in 2010● 400mil. active users● 40bil. photos shared● 90% of users are
under 35● Selena Gomez rules
JUF Chicago Springboard Webinar: Instagram and Snapchat
How do teens use Instagram?
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Life, Curated“...63% of Instagrammers in our study say they use Instagram to document their lives…
72% post photos on the platform monthly…
And they do it creatively, curating moments and artistically filtering their images to display life at its best.”
JUF Chicago Springboard Webinar: Instagram and Snapchat
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When? Now!“...teens reply to comments speedily (usually within 7.2 minutes), whereas adults have a response time of about 30 minutes.
Teens...post less but like and comment a lot more.”
JUF Chicago Springboard Webinar: Instagram and Snapchat
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When? Anytime!
JUF Chicago Springboard Webinar: Instagram and Snapchat
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that don’t get “enough likes.”
Teens will delete images
JUF Chicago Springboard Webinar: Instagram and Snapchat
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So, Play on User Habits
JUF Chicago Springboard Webinar: Instagram and Snapchat
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sum up the story in one moment.
Use Instagram to
JUF Chicago Springboard Webinar: Instagram and Snapchat
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Take a Great Pic
JUF Chicago Springboard Webinar: Instagram and Snapchat
● Capture a Single Subject● Use Leading Lines● Negative Space● Unusual Perspectives● Use Patterns● Surprise and Delight● Rule of Thirds
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The Rule of Thirds
JUF Chicago Springboard Webinar: Instagram and Snapchat
● Capture a Single Subject● Rule of Thirds● Use Leading Lines● Negative Space● Unusual Perspectives
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Tips!
JUF Chicago Springboard Webinar: Instagram and Snapchat
● Follow and observe other accounts
● Tell a story, show personality
● Post selectively, use hashtags, filter for mood
● Engage! Dedicate time to liking and commenting
And now..Snapchat!
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Snapchat 101● Launched in 2011● 150mil. active users
(more than Twitter)● 60% of smartphone
users aged 13-34 are Snapchatters
JUF Chicago Springboard Webinar: Instagram and Snapchat
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The Medium is the Message
JUF Chicago Springboard Webinar: Instagram and Snapchat
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Snapchat is Demanding
JUF Chicago Springboard Webinar: Instagram and Snapchat
“You need unique, real-time content that appeals to Snapchat’s teen and millennial user base and that requires time and resources that many nonprofits simply do not have.”
- NPTechforGood
Maybe Snapchat isn’t for you.
And that’s okay.
But...if you want to get ready, start
here --
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Download & Claim Your Turf
JUF Chicago Springboard Webinar: Instagram and Snapchat
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Create a Custom Snapcode
JUF Chicago Springboard Webinar: Instagram and Snapchat
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Check Out Snapchat Support
JUF Chicago Springboard Webinar: Instagram and Snapchat
Want to learn how it works? Sign up and play!
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THANK YOU!
Want to chat? Email me at miriam@see3.com
JUF Chicago Springboard Workshop
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