Integrated Marketing - Making Online and Offline Work

Integrated MarketingMaking Online & Offline Work

Enter client Log here

“IMC is the concept under which company carefully integrates its

many communication channels to deliver a clear, consistent and compelling message about the organisation and its products.”

Kotler (2005)

“ IMC is a management process of integrating all

marketing communications activities across relevant

audience points to achieve greater brand coherence.” Pickton & Broderick (2005)

Vs.

CompareTheMarket.com

Confused.com

MoneySupermarket.com

GoCompare.com

£-

£5.0

£10.0

£15.0

£20.0

£25.0

£30.0

Ad Spend 2009/10

£m

9

10

Enter client Log here

12

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5.5 million visits CompareTheMeerket.com

80% in quotes

Cost per Acquisition reduced

Over 678,000 fans

44,000 followers & following over 36,000

18

400% increase in traffic

“Simples”, accepted into the Oxford English Dictionary

Most popular ad of 2010, in a study conducted by Nielsen

19

Over 5,000 fans

Over 1,000 followers

20% increase in customer numbers first three months of campaign

Most-irritating ad of 2010, up from 56% in 2009. Marketing by TNS,

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CompareTheMarket.com GoCompare.com£0

£10

£20

£30

£40

£50

£60

£70

Pre-Tax Profit 2009/10

£m

We are important No Isolation Communication is key Understand & Embrace Client’s Brand Elements Offline & Online not Offline vs. Online Integration is the future!

Simples! Questions?