Intelligence, Meet Marketing

Intelligence, Meet Marketing.

I. The Funnel

Look at the homepage, logged out.

Fresh Meat

• New Free list joins are really really really really really important

• Good month = 30,000 FL joins • Bad month = 12,000 FL joins

Therefore, we watch out for:

• Which pieces get more FL joins and why• Which pieces should be featured or placed in

Top Picks

II. STRATFOR’s Reach

• Site traffic Range is 9k to 100k per day; Average is 17k• Free ListCurrently: 346,000One year ago: 289,000• Paid Members (individual)Currently: 32,500One year ago: 27,100

III. Getting Money from the Free List• Free List accounts for 60-65% of revenue from

new sales.• We send them a new email campaign every

week.

Themes we use in sales campaigns:

News event driven

Offer driven

Value driven

Off the wall

Premiums

They help make the offer seem fresh.

• Blue books• George books• Fred books• ?

IV. John Mauldin

• Investment guru• Has 500k email addresses• Sends biweekly emails with STRATFOR content• Revenue share

We always need help…

• Off the wall ideas• Premium idea• We may come to you for accuracy