Interactive Data Broadcasting Service using ISDB - dibeg.org · PDF filePractical Application...

Interactive Data BroadcastingInteractive Data BroadcastingService using ISDBService using ISDB

Takao SHIMIZUDirector, DiBEG

Senior Vice President,Tokyo Broadcasting System Inc.

21 August 2000Sao Paulo

Interactive DataInteractive Data��BroadcastingBroadcasting

Passive Active

Personal Media

Mass Media

Existing Media

Terrestrial BC

Magazine

Internet

CS Data BCCS Data BC

Internet by Satellite

Internet Population

in Japan

20% House Hold

10mil.persons in 1999

20mil.persons in 2000

New MarketInteractive

Data Broadcasting

STB

Game(New Service)

Basic Service

CommercialAdvertisement

Data Service ProvidersData Service ProvidersStart fromStart from December 2000December 2000

HDTV + Data B/Cl BS-Asahil BS-il Wowowl BS-Jl BS-NTVl BS-Fujil NHK

Independent Data B/Cl Digital Cast Int’ll Japan MediArkl BPAl Media Servel Nippon Data B/Cl Weather Newsl Nippon BS B/Cl Megaport B/C

Layer ModelLayer Model

Mediaindependent

Mediadepend

Application Layer

VIDEO AUDIO DATA

Conditional Access Layer

Multiplex Layer

Satellite Terrestrial CATV

Source Coding Layer

Channel Coding Layer

Return ChannelReturn Channel

BS-i

HOMEProgram Contents

PTT-LINE

B-SAT

Cursor inPicture

REM-CON

Do you buy ticket?

YES NO

Server Co.

Data

Banking,CreditOnline-Service

STBwith MODEM

Protocol StackProtocol Stack

MPEG2-TS (Tspacket)

section PES sectionInteractive path

(fixed/mobile network)

Telecommunica-tion protocols

ext.

Carouseltransmission

Monomedia coding

PES

ext.

Video,A

udio Datastream

CaptionsSuperimposedtext

PSI/SIEventindex

extension

extension

MM coding (XML-based)

Multimedia ServicesTV, soundservices

extension

ext.

Transmission FormatService

Carousel Transmission Format

Text

Mono-media coding

Text (UTF-8/UTF-16/EUC)

Teletext Code

MNG

PNG

JPEGBitmapStill Picture

MPEG2 I-frame Carousel for still picture (Video-ES)

Video

MPEG1 Video (ES)

MPEG2 Video (ES)

MPEG4 Video (ES) (*)

AudioMPEG2 AAC Audio (ES)

AIFC (PCM)

MPEG4 Audio (ES ) (*)

PES

Carousel Transmission Format

MPEG1 A/V (MPEG-1 System) (*)

PES

BML StandardBML Standard

(*)

Addition to the XHTML extension moduleAddition to the XHTML extension module

1) Elements and attributes for broadcast eventhandling

2) Extensions for mono media presentation3) Addition to the CSS(Cascading Style Sheet)4) Group of ECMA Script functions

Relation with BML & XMLRelation with BML & XML

*ARIB STD- B24(in English) ITU-R Doc.10-11/33(in English)

XMLBML

Extensionfor TV service

No need for TV applications

Optionalparts

Miscellaneous

• A/V control• Synchronize with programme• Easy operation by REMO-CON

• Key Board & Mouseoperations

• developing technology

• Connection to INET• Storage to HDD

• Non-defined code

Common partswith Internet

ARIB Specified*

Logical structure of screen displayLogical structure of screen display

Video plane

Still picture plane

Text & graphic planewith blending function

Subtitle planewith blending function

Functional diagram of ReceiverFunctional diagram of ReceiverANT

DSP

TUNERDEC

ECC

DEMUX

DEScramble

MPEGDEC

+

CPUREMCON

MODEMTELLINE

CAS

Receiver ManufacturersReceiver Manufacturersin Japanin Japan

• Panasonic (Matsushita)• NEC• Toshiba• SONY• Hitachi

• Sanyo

• Pioneer

• Fujitsu

• Mitsubishi

• Sharp

• JVC

Common receiver is designed for Satellite and terrestrialCommon receiver is designed for Satellite and terrestrialPDP type receivers are available on market

New Approach for InteractiveNew Approach for InteractiveTelevisionTelevision

l New TV ReceiverConcept

– Easy Operation for non-Experts on PC– 4 Colour REMO-CON

Digital BS 4 color Button REMO-CON(Proto Type:Panasonic)

Channel SetupChannel Setup

Practical ApplicationPractical Application Accompanied with TV programme Accompanied with TV programme

l Quizl Gamesl Gamblingl Shoppingl Commercial Advertisement - Detail Information - Gifts

- Catalogue request

Practical ApplicationPractical Application Accompanied with TV programme Accompanied with TV programme

l Quizl Gamesl Gamblingl Shoppingl Commercial Advertisement - Detail Information - Gifts

- Catalogue request

QuizQuiz““TIME OVERTIME OVER””

Practical ApplicationPractical Application Accompanied with TV programme Accompanied with TV programme

l Quizl Gamesl Gamblingl Shoppingl Commercial Advertisement - Detail Information - Gifts

- Catalogue request

GameGame linking with Baseball gameslinking with Baseball games

Practical ApplicationPractical Application Accompanied with TV programme Accompanied with TV programme

l Quizl Gamesl Gamblingl Shoppingl Commercial Advertisement - Detail Information - Gifts

- Catalogue request

ShoppingShopping

Practical ApplicationPractical Application Accompanied with TV programme Accompanied with TV programme

l Quizl Gamesl Gamblingl Shoppingl Commercial Advertisement - Detail Information - Gifts

- Catalogue request

CMCM

Practical ApplicationPractical ApplicationIndependent InformationIndependent Information

l Weather Forecastl Book Shopl Travel Information/Reservationl Stock Price of Registeredl Games

Data BroadcastData BroadcastIndependentIndependent

Practical ApplicationPractical ApplicationIndependent InformationIndependent Information

l Weather Forecastl Book Shopl Travel Information/Reservationl Stock Price of Registeredl Games

Weather forcastWeather forcast

Practical ApplicationPractical ApplicationIndependent InformationIndependent Information

l Weather Forecastl Book Shopl Travel Information/Reservationl Stock Price of Registeredl Games

Book ShopBook Shop10 Best Sellers10 Best Sellers

Practical ApplicationPractical ApplicationIndependent InformationIndependent Information

l Weather Forecastl Book Shopl Travel Information/Reservationl Stock Price of Registeredl Games

Stock PriceStock Price

ListList

AccountAccount

for Sell /Buyfor Sell /Buy

Practical ApplicationPractical ApplicationIndependent InformationIndependent Information

l Weather Forecastl Book Shopl Travel Information/Reservationl Stock Price of Registeredl Games

GameGame400m race400m race

ObrigadoObrigado

Further Contact

l www.tbs.co.jp/index.htmll www.tomo-digi.co.jp

Further ReferenceFurther Reference

l ISDB-T: www.dibeg.org/Documents/Documents.htm

l BML : Data Coding and Transmission Specification for Digital BroadcastingARIB STANDARD B24 Version 1.2 (June 20,2000) total 511 pages; prices 12,300Yen+additional charges

In EnglishIn English