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Intercultural Communication. China vs. Germany Guest lecturer: Lina Gaigalaite . General information. China. Germany. Biggest population in the EU Fits 27 times into China Strongest economy in the EU Democracy Christianity. Biggest population in the world - PowerPoint PPT Presentation
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Intercultural CommunicationChina vs. Germany
Guest lecturer: Lina Gaigalaite
1Intercultural Communication
General informationChina• Biggest population in the
world• 4th biggest country in the
world• Rising economy• Ruled by a communist party• Buddhism, Daoism,
Confucianism
Germany• Biggest population in the EU
• Fits 27 times into China
• Strongest economy in the EU
• Democracy• Christianity
2Intercultural Communication
StereotypesChina• Small persons, tiny narrow
eyes, look all the same• Eat dogs, rice and drink tea
• Fake of products
• Always smiling
Germany• Blond hair, blue eyes,
Bavarian dress code
• Eat sausages, cabbage and drink beer
• High quality of products• No sense of humour, very
serious
3Intercultural Communication
ValuesChina• Collectivistic• Respect of family, state and
rules• Important to keep face
Germany• Individualistic• Respect of family, state and
rules• Important to keep face
4Intercultural Communication
China• Indirect eye contact
→ sign of good manners and gesture of respect
• Direct eye contact and staring is uncommon
Germany• Direct eye contact →
sign of attendance and self – confidence
• No eye contact shows disinterest and shyness
5Intercultural Communication
China• Nodding is a sign of
understanding• Shaking the head means
„yes“• Point with an open hand
• Stand closer together than in Germany, but never touch
• Take a bow for greetings or a soft handshake
• Use both hands when offering something
Germany• Nodding means „yes“
• Shaking the head means „no“
• Point with forefinger• Distance is about an arm
length• Strong handshake• Use only one hand when
offering something
6Intercultural Communication
Leadership and decision - making
China
• Flat hierarchy• Slow decision making by the
group → collectivistic
• Process - oriented
Germany
• Vertical hierarchy• Fast and methodical
decision making by the leader → individualistic
• Detail - oriented
7Intercultural Communication
Meetings and negotiationsChina• Appointments should be
made 2 – 3 weeks in advance
• Punctuality is important• Guests are generally
escorted to their seats and are seated in descending rank order
• Meetings should begin with a small talk or an introduction
Germany• Appointments should be
made 2 – 3 weeks in advance
• Punctuality is important• Guests wait to be told where
to sit• Small talk and relationship
building are not priorities
8Intercultural Communication
PresentationsChina• Never wear white , blue
and black clothes → colours of mourning
• Look at the business card if they get one
Germany• No colour restrictions
• If you get a business card, you don’t have to look at it
9Intercultural Communication
Gift givingChina• Always bring a gift• They commit to a return• Treatments build a
relationship • A gift has to be packed →
colours: red, pink or yellow• Kitschy gifts are better• No cut flowers, no watch, no
sharp objects
Germany• Not always bring a gift• They commit to a return• Gifts are more formal • No colour restrictions• Formal are better• Cut flowers, bottle of wine
10Intercultural Communication
11Intercultural Communication
Classifications of cultures
Edward T. Hall
• High context vs. low context cultures• Dimensions of time (monochronic - polychronic)• Relationship of man with nature and space
12Intercultural Communication
13Intercultural Communication
Geert Hofstede
Final conclusion• Cultures are very different• Intercultural communication is complicated
→ Be tolerant, inform yourself and mind the ambiguity
☺14Intercultural Communication
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