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A CASE STUDY OF INTERNATIONAL MARKET
ENTRY
JOINT VENTURES
AGENDA• 1. Review Lecture• 2. Introduction • 3. Company Profile – Starbuck• 4. International Market Expansion
– Case Study – Reason– Method, Strategy
• 5. Company Competition– SWOT, 5PORTER blah blah– Barrier Overcome......6. Successful7. Conclusion
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