View
404
Download
6
Category
Preview:
Citation preview
Team 10-ACITY
Natalie HatourIbrahim Olaitan IbrahimPancho Daskalov
Fanny DominguesAshirbad Ghosh
Qiao Zhang
UNIQLO’s VisionBecome the #1 apparel brand in the U.S.and…the #1 apparel shop in the world by 2020
What does UNIQLO sell?
Customer Segments
Value Proposition
Industry Competition
Promotional Strategies
UNILQO’s Challenges
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
• Weak brand awareness in the U.S.• Unclear “unique”-ness• Narrow view of competition
Our Recommendations
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
U N IQ L O
• Improve its advertising message• Capitalize on its comparative advantage• Watch out for tech apparel entrants
Recommended