Intro to 8 Key Internet Marketing Concepts Every Business MUST Know

Internet Marketing Demystified:

An Introduction to the 8 Key Concepts Every Business MUST Know

JON LELANDPresident & Creative Director,

ComBridges.comDean, New Marketing University,

NewMarU.comThis entire presentation is© 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc.

All Rights Reserved.

This is Not...

A silver bullet

A get rich quick formula

One size fits all

PurposeTo bridge the Grand Canyon

Gapbetween YOU and Web

technologies so that you can do Internet marketing in a sustainable,

on-going way and make valuable strategic choices.

Less than 20 years!

#1: Authenticity Ignites Your Attraction

Engine

#2: The Gospel

of Relevance

#3 Conversions & Customer

Engagement: What Happens Next?

“Activate Your Fans. Don’t Just Collect Them Like

Baseball Cards.” — Jay Baer

Beyond the

#4: Launch & Learn:

Be In It to Win It

Be Willing to Experiment

#5: Well-Targeted SEO Leverages Your Strategic

FocusSEO = Search Engine Optimization

#6: Next-Gen Advertising is PPC, an Outrageous Outreach

OpportunityPPC = Pay-Per-Click

Accountability Comes to Advertising

#7: Social Media Marketing & the

Customer-Powered Future

Your Authentic Voice Rules!

#8: Lead with Value

Success in Small Steps

• “It’s not a choice between success and failure in living the dream, it’s a choice, today, between a tiny step and no step.” — Steve Chandler

Thank You!ComBridges.com

NewMarU.com