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Intro to
Web 2.0
ToolsJune 05,
2009
P2Rx Content &
Technology ,
R. Yoder
presenting
Context
• Learn new stuff, reinforce norms & energize• Learn what others are doing• Learn from trusted sources, including who is a
trusted source• Develop working relationships, hold project
meetings
OUR GOALS
5
Make InfoMore
Accessible
Discover Information
Add Value
Increase Engagement
Improve InformationImprove Information Improve CommunitiesImprove Communities
Increase Discussion
Plan - Overview
• Perspective of the kinds of things out there• Things GLRPPR & P2RIC are doing• Examples of other programs to explore• What to do
– Specific recruitment request
• Marketing framework – How does it make your customer’s job easier?
• Chicago Google maps combined with crime blotter• Real time map: bus routes• Google maps combined with property tax data• Bloglines pull together RSS feeds
Is it possible to combine information to improve information use?
• Using the wisdom of crowds to indicate nature of content• Algorithm is essentially the more people that describe it, the greater confidence one has in its classification
•Communicating among members of a community – professional, social, familial - LinkedIn, Myspace, Facebook •Improves with level of trust, ID credible sources
•Content development created and edited by crowdsourcing•Algorithm is essentially the more people that vote for it, the more one should look at it
Syndication: making content accessible by others
•Tools to publish all or portion of available content, e.g., blogs, wikis, RSS feeds, pipes • Information gadgets from others for your site, e.g., CDC badges, mobile apps
Makes collaboration possible (basecamp, Google docs)
10
GLRPPR Blog
P2RIC YouTube
• Content syndication provides a streamlined process for disseminating current and credible content in real-time on other Web sites.
• 200,000 page views of CDC Salmonella content via the Content Syndication channel. (3/23/2009)
Content Syndication
Topic Hubs
04/21/23
Feed Management
CDC Widgets
• The Salmonella Typhimurium Outbreak Map provides up-to-date, visual information about the outbreak investigation.
• The Everyday Health widget provides tips on how to protect yourself and your family from salmonella.
• The FDA database widget increases access to and use of the product recall information it contains.
CDC Widgets
www.cdc.gov/widgets
CDC Buttons and Badges• Online graphics allow partner organizations and
citizens to display simple images and messaging related to the recall.
• A series of 4 buttons were shared with partner federal agencies and organizations.
• Two badges were made available on the CDC MySpace page for individuals to use within their profile pages.
GLRPPR Facebook
Gen Boomer v. Gen Yhttp://blogs.salon.com/0002007/2009/05/29.html
If you build it…They will come.Or will they?...
P2TagTeam
Identify Emerging Issues
42
Measure the Impact of Our Information
43
Know Who Our Users Are
44
Problem:Just because you create something, doesn’t mean
people will use it
Strategic Marketing Mix
Strategic Marketing Mix and Our Products
Initial Results?
Wordpress GLRPPR Blog
GLRPPR has been able to eliminate a printed newsletter by releasing information through their blog
YouTube WRRC’s Recycling Channel # of subscribers
Delicious P2TagTeam
We told 12 people…we now have 60 discrete users tagging bookmarks with “P2TagTeam”
What’s Our Strategy?
1.Focus on a
few tools at a time
3. Make the
tools available to users
in our community of practice
2.
Learn
the tools
inside
and out
TO DOs
1. Figure out what people need
2. Create/find/use a tool
3. Market & feedback
Richard Yoder, PEUNO – CBA – NBDCP2RIC Director6001 Dodge St. RH308Omaha, NE 68182402.554.6257ryoder@unomaha.eduwww.p2ric.org
R7 = IA, KS, MO, NE
Changing the Way We ‘Read’ the Web
Pros / Cons of Web 2.0
55
Luis von Ahn, Carnegie Mellon University
What We’ve Done
Recommended