INTRODUCTION - University of Technology Sydney · If done well personal branding can help...

INTRODUCTION

Welcome

Goals: • Know yourself better • know your professional communications strengths • Begin to understand & develop what your ‘personal brand’ is.

NEW COURSE

Brand new course developed by HELPS and UTS Careers Service

You are first participants

Eager to get your feedback, comment and review

Feedback surveys during the course.

Video testimonials / written comments

TODAY’S AGENDA

• Identifying your communicative style. • knowing your communications strengths. • Understanding & developing your ‘personal brand’. • Developing strategies for communicating more effectively.

ICEBREAKER

Icebreaker of choice.

TALKING ABOUT YOUR STRENGTHS IN COMMUNICATION

Q: What do you think makes for an expert communicator? Brainstorm your ideas and feedback to the group.

Our model of effective communication

Discuss with your partner/ group.

Our model of effective communication

Our model of effective communication

Our model of effective communication

ACTIVITY

Discuss: 1. What are your communication strengths? 2. What do you excel at? 3. What is your communication style?

• Now take our communication strengths survey

SEE SEPARATE HANDOUT

RESULTS

See the feedback sheet for your results

LET’S TURN OUR ATTENTION NOW TO PERSONAL BRANDING.

Q: What does personal branding mean? Q: What is the concept behind it?

Discuss this quote:

• If this is true, what might your personal brand say about you? • What are your thoughts?

LOOK AT OUR DEFINITION OF PERSONAL BRANDING

Personal branding is the established practice of people ‘marketing themselves’ and their careers as a type of ‘brand’. The practice is usually used to help individuals ‘differentiate themselves’ in a very crowded job market. If done well personal branding can help individuals to be perceived as more ‘memorable’ and ‘unique’ in communicating their talent, expertise or value adding properties. Personal branding also implies that a consistent message is given of the person’s brand (i.e. their online presence, resume, professional attire and communication style) are all therefore consistent, well thought out and highly professional and engaging.

WHAT IS THE PROFESSIONAL BRAND OF THESE FAMOUS PEOPLE? DISCUSS

ACTIVITY (SEE SEPARATE HANDOUT)

COMPLETE THE QUOTE

Fit these missing words into the quote above

what / allows / ethics/ key/ you / with /

ANSWER: COMPLETE THE QUOTE

VIDEO WATCHING

Watch the following video on personal branding and make notes

https://www.youtube.com/watch?v=VaTLXNFRg1w

DEVELOPING YOUR BRAND IDENTITY STATEMENT ACTIVITY (SEE SEPARATE HANDOUT)

FINAL ROLE-PLAY

FEEDBACK