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By Marius Ghenea
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Entrepreneurship, the
Road from Ideas to
Opportunities and
Business Success
Marius GheneaBucuresti, 09 Oct 2012
The Entrepreneurial Definition
The Entrepreneurial Definitions
An entrepreneur is a person who is willing and able to convert a new idea or invention into a successful business
An entrepreneur is someone who organizes a business venture and assumes the risk for it
An entrepreneur is a person who has possession of a new enterprise, venture or idea, and assumes significant accountability for the inherent risks
An entrepreneur is an intermediary between capital and labor (original French definition by Richard Catillon)
In fact, the entrepreneur goes way beyond simple definitions...
An entrepreneur is any person who looks at a problem and sees it as an oportunity, and then acts on it!
Types of Entrepreneurship
Social Entrepreneurship
Political Entrepreneurship
Knowledge Entrepreneurship
Intrapreneurship
Cultural Entrepreneurship
Etc.
Entrepreneurs: born, or made?
Entrepreneurs are made!Most of the attributes can be taught
and must be learnedEven the more innate skills can be
improved in practiceEntrepreneurs develop and perfect in
time (the 10K hour rule applies)
Waves, cycles, entrepreneurs
1. Industrial Revolution - 1770 2. The Age of Railways - 1820 3. The Age of Steel and Electricity - 1870 4. The Age of the Automobile - 1920 5. The Age of IT - 1970 6. The next Age: the post-information age? The Google Age?
Or the Facebook Age? 2020?
Kondratieff cycles & entrepreneurs
From Entrepreneurship to Corporations and Back
The Role of the Team
The Role of the Team
The Visionary
The Sales Guy
The Finance Expert
The Marketing Guru
The Operations Specialist
The Tech Geek
The People’s Person
The Role of the Idea
A few ideas on the IDEA
• How much is it really worth?
• Does it have to be unique?
• What happens if we tell it?
Structured ways to generate ideas
Methods of Generating Ideas Focus groups Brainstorming Brainwriting Reverse Brainstorming! Problem Inventory Analysis Gordon Method Checklist Method Free Association Forced Relationships Collective Notebook Method Attribute Listing Big Dream Approach Parameter Analysis
From Idea to Opportunity: Trends
Web trendHealth trendGreen trendClean energy trendSocial trendCSRCrowdsourcingEtc.
Sources of Ideas
ConsumersConsumersConsumersExisting products/servicesDistribution channelsGovernmentR&D, inventions
Opportunity Recognition
1. Education2. Experience: personal and
work experience3. Networking information4. Gut-feeling
Education...
Experience...
Networking info...
Gut-feeling!
Teaching Entrepreneurship
and Intrapreneurship
The book on entrepreneurship
Thank you!
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