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Custom
er Loyalty
In today's challenging economy and competitive business world, retaining your customer base is critical to your success. If you don't give your customers some good reasons to stay, your competitors will give them a reason to leave. Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting new one.
The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost-effective way, it will make profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses.
Customers have so many choices these days, and it's the company with a careful mix of loyalty programs, dynamic employees and a sense of service that will succeed in creating rich, personalized customer experiences and luring customers away from competitors -- and keeping them year after year.
It has become very important for any business to create longitudinal bonds with customers, which will produce stronger, long-term purchasing and word-of-mouth activity. Relationship Marketing will also increase referrals, price and service tolerance, plus a willingness to provide information and active inclusion of purchasers in product development.
Do you want to know your customer better and want to build a long term and fruitful relationship with your customers?
If yes, you should be running a “Customer Loyalty Program” for your business !
“Customer Loyalty Program”
Customer Loyalty Programs are strategic tools that help companies to identify and retain their best customers, among their large customer base, it is one of the most valuable data assets of the company. Customer Loyalty Programs help companies to identify and retain their best customers, among their large customer base. If designed well and monitored regularly, customer loyalty programs can be very successful in helping companies to increase sales and reduce churn.
From driving repeat purchases to getting customers to become ardent brand promoters, Apropos MarCom can create a customer loyalty program that is aligned with your objectives & capable of tackling the unique challenges of your market.
Apropos MarCom specializes in providing end to end loyalty marketing solutions. We engage with clients at multiple stages right from the initial Loyalty consulting stage which includes program design and development, to its implementation and ongoing program management.
Our loyalty programs are carefully designed and customized to meet the specific short, medium term and long term objectives of each individual company. This attention to detail and constant monitoring of the programs have resulted in long running and successful programs.
Do you know your customer or are they still a stranger to you?
FDo you know their Names?FDo you know their Occupation?FDo you know how frequently they visit you?FDo you know what’s the average spend when they visit you?FDo you know when was the last time they visited you?FDo you know the list of customers who have stopped coming to you?FDo you send greetings to your customer on their B’day, Anniversary, Festivals?
If answer to most of the above is “NO” then its time introspect and evaluate if we are doing enough for our business!
Custom
er Loyalty
We provide the right tools and applications to our clients to ensure that their loyalty and rewards programs will be successful! These easy to use programs are processed at point of sale - using any computer!
?Capture customer information
?Track Customer Behaviour
?Manage Points & Redemptions
?Communicate 1 to 1 to all touch points - - - regular updates on points accumulated, personalized greetings on B’days, Anniversaries, festivals, campaign or event related information.
?Analyse the customer behaviour
?Plan targeted customer specific Campaign
A loyal customer is an advocate and refers more customer to business and hence contribute to acquisition at a very less cost.
Focused campaign targeted at customers who have not visited for long would help in activation of the customers.
Tracking of customer spend would help in cross selling other products to the customers.
?Affordable cost
?Software that tracks the customer spend and accumulate & redeem points automatically.
?Designing, developing and implementing the customised campaigns for various types of customers through out the year.
?Regular reports on customers, most valued customers, most frequent customers, reports on aging.
?We have wide marketing experience across industries. When you use our services, you get a dedicated account manager who will work to ensure that you and your team get the maximum value from our services throughout the year 24X7..
Our Loyalty Management Approach:
Objectives of Loyalty management:
Acquisition:
Activation:
Enhancement:
Why Apropos MarCom?
Custom
er Loyalty
Custom
er Loyalty
Apropos MarComMarketing.Communications
F-21A, Second Floor, Vijay Nagar, Delhi - 110009. www.aproposmarcom.com
Our reach...
At Apropos MarCom, we don’t just work for our clients, we partner with them for success. Our break through ideas, strategic insight & unblemished execution ensure achievement of business result through communication.We have earned a reputation of excellence and integrity. Our unparalled advice and service, backed by experience and expertise, sets us apart. We Believe in the Dreams of our clients and support their efforts while guiding them along the way with solid advice, tools, resources and methods that are affordable and extremely useful.
To know how Apropos MarCom can help your business grow E-mail at growth@aproposmarcom.com.
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