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itek Energy Building Solar. Building the Future.
2016 Marketing Plan
Solar in Washington State
The Competition
Differentiation Advantages
Goals
IncreaseBrand Awareness
ImproveCustomerService
EnhanceStaff
Expertise
IncreaseMarketShare
Create a Culture ofCollaboration,
Innovation & Urgency
ImproveProductionEfficiency
Homeowners Installers
Contractors
Segment DensityKing County
Portland Metro
MinneapolisSaintPaul Metro
AnchorageFairbanks
POSITIONING STATEMENTItek is the solar panel manufacturer that
fulfills savvy exurbanites need to feel
environmentally responsible and
culturally connected.
HOW TO REACH THEM
EventsCommunity Sales Force
Digital
THE BUDGET
THANK YOU!
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