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Jeff Wendorf
Superintendent
Casey MackertDirector of
Performance &Public
Relations
lake . local . schools
Strategic Communication
______________
How do you plan?How do you decide what to use?
How do you know it works?_________________
Strategic Planning should include
communication as a key component
____________
Survey Datasegmented for each type of
communication and stakeholder
group
______
Communication
SLT Action
Measures
______
How do we communicate?
______
Face to FaceWriting
Electronic MediaSocial Media
Surveys
Face to Face
______
Key Communicators
Superintendent’s Roundtable
Lunch Break
PROS
SLTELT
Stark County ESC Communications
Roundtable
Break
Writing
______
Blue Streak NewsFinance Newsletter
Building/Grade Level Newsletters
Press ReleasesCaresCards
Writing
______
Electronic Media
______Lake TV
Lake TV Video WebsiteDistrict Website
Finance DashboardWhat Happens at Lake…
Constant ContactAAA Lake TV Shows
Morning AnnouncementsMedia Hotsheets
It’s Friday!Superintendent’s Strategy Update
Legislative UpdatesRumor Mill
Electronic Media
______District Website
Electronic MediaFinance Dashboard
Electronic MediaWhat Happens in Lake….
Lake TV
Electronic MediaConstant Contact It’s Friday!
Social Media_____________
Constant Contact
FacebookLake APP
Building, Department & Teacher Facebook Pages
Facebook - Disclaimer
Community EngagementStaff Engagement
Student EngagementCommunication
TechnologySpecial Services
Professional Development360s
Classroom SurveysDepartmental Surveys
Surveys__________
Survey results give us areas to
focus our efforts for improvement _______________
Survey results give us areas to
focus our efforts for improvement _______________
Strategy + Action + Measurement = Effective Communication
Questions?
Thank you!
Jeff Wendorf – Superintendent wendorfjeff@lakelocal.org
Casey Mackert – Director of Performance and Public Relations mackertcasey@lakelocal.org
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