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-Former Teacher -Former Coach at all Levels -Former Athletic Director -Former Broadcaster
-821 High Schools -850 Junior High Schools -State Sport Administrator: Soccer, Basketball & Baseball
Email: jsnodgrass@ohsaa.org
@Jerry_Snodgrass
Jerry Snodgrass Assistant Commissioner OHIO High School Athletic Association
Jerry Snodgrass OHSAA Assistant Commissioner
“Our” Rules & NFHS Playing Rules Challenge of Communicating
Targets of Communication
Athletic Directors Coaches
Tournament Managers
Most WANT to Follow Rules/Regulations
Ohio is a large state
The Challenges….
State Association has small staff
Turnover with Coaches
-821 High Schools -850 + Junior High Schools -65,000 + Coaches -17,000 Registered Officials
-22 Full Time Employees
“Blast” Emails Online Meetings - Learning Sport Newsletters Social Media
Best Ways to Utilize Our Website
Online Sport NFHS Rules Meetings Online Implementation of New State Programs/Regulation Changes
Articulate Benefits:
-Reaches MANY users -YOU Control Topics/Content -Utilizes Tests/Quizes (able to edit answer response) -Permits user to Download any Materials -Permits Video Usage
Articulate Shortcomings: -Difficult to “record” attendance/completion
http://ohsaa.articulate-online.com/4244037503
Online Learning Tools “Articulate”
Email you this link:
Email me at: jsnodgrass@ohsaa.org
http://ohsaa.articulate-online.com/4244037503
Other Online Delivery Methods:
-“Prezi” -“ReadyTalk”
Soccer Coach Communication “Ohio Soccer Weekly”
Basketball Coach Communication “The Rebounders Report”
Basketball Coach Communication “The Rebounders Report”
Great Way to Explain Rule Change Process - “The Shot Clock”
Implemented OHSAA’s: - “Golden Megaphone” Contest - National Anthem Singers
Baseball Coach Communication “This Week in Baseball”
“New” Athletic Director Communication “What’s Important Now”
Thank You!
Building the Brand and Promoting the Value of
Educational Athletics “We are all in the customer service
business. ”
Brand: ”name, term, design, symbol, or any other feature that identifies/distinguishes one product from another” Brand Identity: “The outward expression of a brand, it’s name, trademark, logo, communications, and visual appearance.” …In other words , your stakeholders first and lasting impression of you and your program.
What is Branding?
Building a Brand?
Know the needs of stakeholders?
What we primarily stand for? What core benefits offered? What are your core values? What is our Vision?
Building a Brand?
What is your Mission? What can we do for our
stakeholders? Most valuable asset – key to
loyalty? Are we creating relationships
with all stakeholders?
The Visual Elements
•Logo • Clear, Memorable, and legible • It needs to leave an impression • be intentional about exposure
•Online Presence •Website •Mobile Apps •Digital Media
Athletic Website • Navigation
• Values • Reasons • Benefits • Information
• Cost versus Value • Return on Investment • Win/Win (Theory of Three) • Interpersonal Relationships • Celebrate our Achievements • Feedback for Growth
The Mobile Web •Do you really Need a mobile App?
•Reach new audiences •They carry their phones and tablets not laptops
•Promote your brand •You are innovative and user-focused
•Increase Engagement and Communication •Timely, current information
The Mobile App •Optimize your site
• Make the interface work for all platforms (Apple, Google, Microsoft, Blackberry, etc)
• Keep it Simple (Navigation) • Embrace social media and networking
• Include Social Network links • Include your logo and branding
• Vision and Mission Statements • Contact information • Services provided to stakeholders
Is there an App that can help you get a diploma? Absolutely! You can check athletic schedules, lunch menus, bus information, download forms, contact teachers, access grades, and get schedule change notifications by signing up for text notifications. It’s great to be a Screaming Eagle!
http://admin.fastappz.com/html5/?appcode=ashleyhs “Sharing the Vision”
Brand Building
• Do we know the needs and wants of our members? • What do we have to offer (core benefits)? • What do we stand for(core values)? • What do we promise to our consumers? • What is the image we desire in the minds of our
consumers? • What the stakeholders think about our service is our
image. • What type of relationships do we have with consumers? • It’s a promise that is backed up by performance. • Create and communicate the brand’s value to consumers.
“Don’t just dream it, create it”
http://www.ncadatoolbox.com/admin.-apps--technology-.html “Sharing the Vision”
Questions? More Information?
Roy Turner (910) 790-2360 x129 roy.turner@nhcs.net
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