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OUR GREATEST OPPORTUNITY
John Burke, Trek Bicycle Corporation
3 TRENDS
URBANIZATION For the first time in human history, more people are living in cities than in the rural areas.
ENVIRONMENT Vehicles contribute to an estimated 60-70% of urban air pollution.
60% of the pollution created by car emissions happens in the first few minutes of operation.
Average Weight
1960
2002
Difference
Kids 6-11 63 lbs 74 lbs +11 lbs
Men over 20 167 lbs 191 lbs +24 lbs
Women over 20 139 lbs 163 lbs +24 lbs
THE WORLD IS GETTING FAT
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1985
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1987
1985 – 2010 OBESITY TRENDS IN US
ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1989
OBESITY TRENDS IN US ADULTS
1985 - 2010
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1991
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1993
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1995
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% ≥20% 1997
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% ≥20% 1999
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2001
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2003
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2005
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2006
1985 - 2010 OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
2007
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
2008
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
2009
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
THE WORLD IS GETTING FAT
2010
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
What solution will address these problems?
The Bicycle Friendly World ALREADY EXISTS:
The Netherlands 25% of the Population Commutes by Bike
London Bike Commuters Avoid Congestion Charges
Boulder, CO 21% of the Population Commutes by Bike
Portland, OR Congressman Blumenauer’s Bike Commuter Act
Utrecht
WE ARE MAKING PROGRESS
Then vs. Now in the U.S.
1995 2007
Industry money for advocacy $0 $2 million
Government spend $20 million $800 million
Safe Routes to Schools $0 $100 million
Bicycle Friendly CommuniAes 0 58
2012
$7 million
$1.2 Billion
$500 million
194
Boston
Kenzie Blvd, Chicago ½ mile protected bike lane
53% of rush hour traffic is now bikes Cars moving 1 minute faster
B-Cycle San Antonio
Ride the Drive, Madison
31
Pennsylvania Ave concept
Bicycle Friendly Communities 2003
2004 Bicycle Friendly Communities
2005 Bicycle Friendly Communities
2006 Bicycle Friendly Communities
2007 Bicycle Friendly Communities
2008 Bicycle Friendly Communities
2009 Bicycle Friendly Communities
2011 Bicycle Friendly Communities
Bicycle Friendly Community - Texas
# 32 BFC State Ranking
BF Community Rankings • Austin – Silver • San Antonio – Bronze • Woodlands Township - Bronze���
BF Businesses • Bicycle Sports Shop – Platinum • Bike World San Antonio – Silver • City of Austin – Silver • Blue Line Bike Lab – Silver • Casteel & Associates – Silver • Sugar Cycles - Silver • Advanced Micro Devices/Austin – Bronze • Asakura Robinson - Bronze • Bikesport/Houston – Bronze • Homeaway - Bronze • USAA/San Antonio - Bronze���
Ray LaHood U.S. Secretary of Transportation
“Bike projects are relatively fast and inexpensive to build and are environmentally sustainable; they reduce travel costs, dramatically improve safety and public health, and reconnect citizens with their communities.”
Ray LaHood U.S. Secretary of Transportation
THERE IS A LONG WAY TO GO
The U.S. Needs to Catch Up
0%
10%
20%
30%
40%
50%
U.S. Netherlands Denmark Germany
1%
30%
20%
14%
Trips Taken by Bike
Canada
2%
Switzerland
10%
Austria
9%
Interested but Concerned 60%
No Way, No How 33%
Strong & Fearless <1%
Enthused & Confident 7%
4 types of transportation cyclists in Portland
STILL MUCH WORK TO BE DONE
Copenhagen
4 GREAT WAYS TO MAKE A DIFFERENCE
RIDE YOUR BIKE Especially for trips 2 miles or less 1
40% of car trips in the United States are 2 miles or less.
HAVE A PLAN 2
GET ORGANIZED 3
Have a plan for the State, the City and your business.
Share the plan – if no one knows about the plan, it’s not a good plan!
the Federal Government If made all the transportation decisions, then why doesn’t Tallahassee look like Portland?
SHOW UP AND ASK 4
The World is run by those who show up.
A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.
— Margaret Mead
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