John Mayer Report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

John Mayer ProjectOnline and Print Campaign

DMA: Los Angeles Music Sales Manager: Jon Bookatz

jon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted therelease of John Mayer’s newCD, Battle Studies byintegrating print advertisingwith online marketing andstreet marketing components.

• The following report is a recapof the campaign we did forColumbia Records.

Website Banner Advertising

Newsletter Banner Ads• Banner ads for John

Mayer appeared in ourweekly email newsletterfor 2 weeks.

• Stats on the emails

• 11/26 Email• Sent: 24,631• Opens: 2,304

• 11/19 Email• Sent: 24,916• Opens: 2,725

Social Media Outreach

• Campus Circle disseminated the cover story we did on John Mayer through our SocialMedia entities including Twitter, Facebook and Myspace.

Sweepstakes Page

Total entries: 1,006• Opt-ins: 88• Page views: 2,091

Sweepstakes Stats Page Entrants for the John

Mayer sweepstakes fitthe following profile:

• 26% - 18 to 34• 58% - female• 65% - Caucasian• 33% - Students• 26% - Working

Online Editorial• An interview with John Mayer

appears on the website.• To date, the interview has

been viewed over 800 times.

Cover of Campus Circle• Print Campaign

• John Mayer was featured on thecover of Campus Circlenewspaper.

• Campus Circle is distributed toover 800 retail outlets and 40schools in the greater Los Angelesarea.

• Readership: 90,000• Weekly Circulation: 30,000

Newspaper Interview• Print Campaign

• The John Mayer interview thatappears on our website wasreprinted in our newspaper.

• The newspaper layout is set-up ina way that mirrors our websitelayout to an extent.

Print Ad for John Mayer• Print Campaign

• The print ad for John Mayer’snew CD appeared in ourpublication for two weeks.

Street MarketingCampus Circle hand to hand distributed John Mayer issues at our events.

Street Marketing