Johnston County HBA Social Media Presentation

WHAT IS IT?

HOW DO I USE IT?

IS IT WORTH IT?

Social Media…

What is Social Media?

Hmmm…

What is Social Media?

“Any online media that allows users to interact with oneanother (i.e. socialize).”

Blogs Social Search Video Sharing Photo Sharing Microblogging Forums Social Networks

Blogs

A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order.

Examples of successful business blogs: http://www.blogsouthwest.com/ http://blog.wholefoodsmarket.com/

Video Sharing

Video sharing refers to website or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services

Successful Examples: YouTube Hulu Vimeo

Micro-blogging

Micro-blogging is a form of multimedia blogging that allows users to send brief text, audio or video messages in a number of different ways. These ways can be phone text message, instant message, email or the web.

Successful Examples: Twitter FriendFeed Plurk

Forums

An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content, or the web application software used to provide this facility

Successful Examples: ContractorTalk.com ContractorCity.com

Social Networks

A social network is a social structure made of nodes ( individuals or organizations) that are tied by one of more specific type of relations such as financial exchange, friendship, trade, or web links.

Successful Examples: Linked In Facebook MySpace

How do I use it?

OK…

Not all social media venues are for

everybody.

You have to decide which ones make the most sense for your business.

Choosing Social Media Venues

Ask yourself…

Who is my audience?

What do they want from me?

Do we want to be part of the conversation?

What is our objective?

How much commitment am I able to make?

Recommended Social Media

For HBA Members to start:

Social Search

Photo Sharing

Video Sharing

Who Uses Social Media?

1. Social media is growing.

2. Social media is influencing purchase decision making.

3. Social media is credible.

4. Social media for news and information is important.

5. Social media users are still loyal to the more popular tools.

6. Social media has broadened its demographic.

Data Used from 2009 Reality Check Study – CNW Group

Is it worth it?

SO…

Why engage in Social Media?

Customer Life Cycle

Overcoming common objections…

I don’t have time/staff/money…

They don’t use social media in my industry

I’m not good with technology

I’m not a good writer.

Someone might say something negative.

It’s not measurable.

Social Media in Your Industry

Forumshttp://www.contractortalk.comhttp://www.contractorcity.com/contractor-forums.html

Video Sharinghttp://www.youtube.com/watch?v=W23uyJC0hwk http://www.youtube.com/watch?v=fRKgHD0NNgw http://www.youtube.com/watch?v=6S10DjJAG6E

Photo Sharinghttp://www.flickr.com/photos/lindal-cedar-homes/2668450485/in/photostream/

http://www.flickr.com/photos/34342113@N07/3195047973/

Social Media in Your Industry

Blogshttp://www.feherhomesolutions.com/njwindows/ http://www.starqualityair.com/ac-blog/uncategorized/hello-world/ http://www.scottishtileandstone.com/flooring-blog/ http://www.creccobordonaro.com/remodelingblog/

Case Studies on Social Media

http://delicious.com/chrisbrogan/casestudyhttp://www.ducttapemarketing.com/http://www.marketingprofs.com/ http://www.marketingsherpa.com/#

Where to find me on social media

Twitter@AgriSupply – Work@WTCreative_KC – Side Business

Email kcalhoun@willowtreecreative.com