Keep it stupidly simple - Long Version

KISSKeep It Stupidly

Simple!

keep it stupidly simple

Presentations have

3cornerstone

s

ContentDesignDelivery

keep it stupidly simple

CONTENT keep it stupidly simple

1. Know your audience.2. Determine your goals.3. Be selective.4. Tell a story.5. Don’t tell everything.

CONTENT keep it stupidly simple

1. Know your audience.

Who are they? Find out their mindset and motivation.

Relevancy grabs attention. Wii FM (What’s in it for me?) allows you to call to action.

2. Determine your goals.

Set clear goals to your presentation.

You can persuade and sell. Also inform and discuss. But, the bottom line is: To inspire people to action.

CONTENT keep it stupidly simple

Keep your focus in relevancy.

Decide what to include. Avoid dumping everything. Use chart junk, only if it helps.

Never lose the big picture.

CONTENT keep it stupidly simple

3. Be selective.

CONTENT keep it stupidly simple

4. Tell a story. Don’t read the slides. Tell them a lively and sincere story.

A story that enlightens the subject.

Stories create empathy. You are human, just like them.

CONTENT keep it stupidly simple

5. Don’t tell everything.

Keep some mystery, be dramatic.

Ask questions, make them think.

Leave an impression. Balance reason and emotion. Let the audience ask for more.

DESIGN keep it stupidly simple

1. Less is more.2. Big fonts, few colors. 3. Design not decoration.4. Pro quality photos.5. Visual thinking story.

1. Less is more. Limit the amount of text on your slides - and their quantity also - to a minimum, otherwise the audience will just read your slides (exactly as you are doing right now).

DESIGN keep it stupidly simple

2. Big fonts, few colors.

Use few fonts, big prints. Avoid serif fonts, italic/underline.

Use few colors, contrasting ones.

Avoid primary colors. It’s easy if you try.

DESIGN keep it stupidly simple

3. Design not decoration.

Small details matter. Keep it clean and simple. Be consistent and coherent. Allow white spaces. Avoid transitions and animation.

DESIGN keep it stupidly simple

4. Pro quality photos. Never use Clipart. Use good quality photos. Use images to support, not distract.

Images trigger emotions. Embed movies not hyperlink them.

DESIGN keep it stupidly simple

5. Visual thinking story.

Design a storyboard of the content.

Use images to communicate ideas.

Create blocks of information.

Use an image and very few (or none) text per slide.

DESIGN keep it stupidly simple

DELIVERY keep it stupidly simple1. You are the show.

2. Practice to perfection.3. Interact, they don’t bite.4. No mistakes, please.5. Check everything out.

1. You are the show. Don’t use slides as crutches.

They want to hear it from you.

Dress and speak properly. Keep eye contact, move around, change pace and tone of your voice.

DELIVERY keep it stupidly simple

2. Practice to perfection. Never assume you know “all I

need”. Master the content and beyond.

Rehearse and get feedback. Practice makes you feel confident.

Handle the unpredictable with ease.

DELIVERY keep it stupidly simple

3. Interact, they don’t bite.

Remember, it’s not a lecture.

Allow blocks of questions. Use questions to enrich content.

Learn from them. Yes, there will be hostile questions.

DELIVERY keep it stupidly simple

4. No mistakes, please. Mistakes destroy credibility.

Check spelling and grammar. Never cite data or quotes of unknown or unreliable sources.

Give credits, be ethical.

DELIVERY keep it stupidly simple

5. Check everything out.

Murphy’s Law, remember? Arrive early, check all equipments.

Carry back ups of everything.

Be prepared to deliver a low tech presentation.

DELIVERY keep it stupidly simple

Effective PresentationsQuestions? Get in touch.

Pedro Mello+55-11-9942-6059pedmello@uol.com.brapresentacoeseficazes.blogspot.com