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Keeping it Simple!Keeping it Simple!World Bank Multilingual Web ProgramBy Zeina AfifWorld Bank Multilingual Web ProgramBy Zeina Afif
Today…Today…
Corporate sites in Arabic, French, Chinese, Russian and Spanish
Over 250K monthly unique visitors53 Country sites in 18 languages
managed by the countriesMain external Bank systems in
French and Spanish (Arabic, Chinese and Russian by July 2007)
Corporate sites in Arabic, French, Chinese, Russian and Spanish
Over 250K monthly unique visitors53 Country sites in 18 languages
managed by the countriesMain external Bank systems in
French and Spanish (Arabic, Chinese and Russian by July 2007)
Our approach?Our approach?
We listened to stakeholdersWe kept it simpleWe showed resultsWe stayed positive and persistent
We listened to stakeholdersWe kept it simpleWe showed resultsWe stayed positive and persistent
Challenges we facedChallenges we faced
FundingSupportTechnologyBuilding communityOutreachContent selectionTranslation quality and style
FundingSupportTechnologyBuilding communityOutreachContent selectionTranslation quality and style
Building CommunityBuilding Community
ISSUESOnly corporate content in FrenchExisting process too cumbersomeTranslation style and quality lowLack of initiative, resources and
interest from the region and countries … or so we thought
ISSUESOnly corporate content in FrenchExisting process too cumbersomeTranslation style and quality lowLack of initiative, resources and
interest from the region and countries … or so we thought
Our StakeholderOur Stakeholder
Africa region Agreement with Africa team
Country Office in Francophone Africa
Pilot Management Support
Africa region Agreement with Africa team
Country Office in Francophone Africa
Pilot Management Support
Step 1Step 1
Piloted Senegal Involved top management Identified the obstacles and
challengesSimplified the processProvided writing and style guidelinesMade them our priority
Piloted Senegal Involved top management Identified the obstacles and
challengesSimplified the processProvided writing and style guidelinesMade them our priority
Step 2Step 2
Identified existing French materialProvided feedback on writing for the
webHandled technologyDeveloped with them a 6 month
editorial calendar Marketed their content through Google
keywords and French search enginesProvided quarterly web stats and key
milestones
Identified existing French materialProvided feedback on writing for the
webHandled technologyDeveloped with them a 6 month
editorial calendar Marketed their content through Google
keywords and French search enginesProvided quarterly web stats and key
milestones
Step 3Step 3
Showcased their resultsTrained them in using the content
management systemUsed their successful story to get
remaining francophone country staff on board
Showcased their resultsTrained them in using the content
management systemUsed their successful story to get
remaining francophone country staff on board
Outcome?Outcome?
French Senegal website one of the top Africa country sites
Interest and enthusiasm from all Africa country office staff and directors
Within 6 month, worked with 9 country offices in launching their French country sites
Recruited and trained a French web editor for the Africa region
Using same model for other Arabic, Portuguese, Spanish country sites
French Senegal website one of the top Africa country sites
Interest and enthusiasm from all Africa country office staff and directors
Within 6 month, worked with 9 country offices in launching their French country sites
Recruited and trained a French web editor for the Africa region
Using same model for other Arabic, Portuguese, Spanish country sites
French WebsitesWhere are we now?
French WebsitesWhere are we now?
Over 60K monthly unique visitors and growing
10 Africa country sites in FrenchMaterial targeting Youth, Civil
Society, Parliamentarians, Journalists
Over 60K monthly unique visitors and growing
10 Africa country sites in FrenchMaterial targeting Youth, Civil
Society, Parliamentarians, Journalists
Lessons learned?Lessons learned?
Identify the real obstacles to the smallest degree
Get over the bureaucracyProvide resources and trainingBe genuinely supportiveShare the praise and creditGive it your 100% effort
Identify the real obstacles to the smallest degree
Get over the bureaucracyProvide resources and trainingBe genuinely supportiveShare the praise and creditGive it your 100% effort
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