Kevin Pirkey October 2, 2008 Drawing a New Plan for Print: Going Digital

Kevin PirkeyOctober 2, 2008

Drawing a New Plan for Print:

Going Digital

Session Description:

Digital printing is an exciting development in journal publishing that offers new options for publishers, authors, and editors.  This presentation will provide an overview of digital print production—in terms what it is, what it can do, what the benefits  are, and what  journal-based support services are available—and will conclude with a look at e-commerce tools.

Why Is Digital Printing Exciting?

A Helpful Solution To Many Of Today’s Publishing Challenges

Migration From Print To Online Delivery

Declining Subscriptions & Subscription Revenue

New “Online Only” Journals

Increased Specialization Of Content

Increased Usage of Color

Need To Reduce Overall Cost of Print Production

What Is Digital Printing

Printing process which uses an electronic digital imaging process that transfers the image directly onto plain paper without traditional film and plates.

How Does Digital Printing Work1. A photoconductive surface is given a positive

charge.

2. The image of a document is exposed to the surface. This causes the charge to drain away from the surface in all but the image area.

3. Negatively charged toner is cascaded over the surface and adheres to the positively charged image area.

4. A piece of plain paper is placed over the surface and given a positive charge.

5. The negatively charged toner is attached to the positively charged paper.

6. The toner image is fused to the paper by heat.

+

-+

Black and White Toner• Black & White

– Higher Resolution 600 to 1,200 dpi– Chemically Grown Emulsion Aggregate Toner (EA)– 3-5 Microns in size– Uses 40% less toner then previous technology

Black & WhiteDual Engine DigitalPrinting Press

Digital Color Liquid ElectroInk

Offset Quality Digital Color

Five ColorDigital Printing Press

“Pros” & “Cons”of

Digital Journal Printing

“Pros” for Journal Publishers

A Few PearlsTo Take Home

Cost Effective Short Run Book and Journal Printing

Short Run Titles

Specialized Versions

Declining Subscriptions

Online “Only” Journal Titles

Annual Archival Issues

Custom Collections/Compendiums

Bound Book Galleys One to 1,000 copies

Black and White

Four Color Process

Perfect, Saddle, Case,

and PlastiCoil Binding

Digital Vs. Offset Printing Cost Model

Unit CostPer Copy

$

Print Quantity1

Digital

Offset

Cross over point 250 to1,000 copies

DigitalSavings

Opportunity

Minimizes Storage Costs and Obsolete Back Issue Write-Offs

“Overrun 6-12 Month Expected Sales

Fulfill From Micro Inventory or Print Issues “On Demand”

Replenish in Batches of 5-25 copies

Conventional Warehousing Vs. Digital Inventory Replenishment

Store “Just in Case”

- Long-term cash investment- Lower initial unit cost- Long-term storage charges- Inventory shrinkage/damage- Obsolete inventory write-off- Higher overall cost

Store “Just in Case”

- Long-term cash investment- Lower initial unit cost- Long-term storage charges- Inventory shrinkage/damage- Obsolete inventory write-off- Higher overall cost

Digitally Print “Just in Time”

- Spread out cash investment- Print journals as sales occur- Potential higher initial unit cost- Minimal long-term storage costs- “Fresh” inventory- No obsolete inventory write-off- Lower overall cost- Environmentally Beneficial

Digitally Print “Just in Time”

- Spread out cash investment- Print journals as sales occur- Potential higher initial unit cost- Minimal long-term storage costs- “Fresh” inventory- No obsolete inventory write-off- Lower overall cost- Environmentally Beneficial

Four-Color Digital Cover Options

CanBecome

Environmental Benefits Efforts Print Only What You Need

FSC Certification

Energy Star Efficient Digital Presses

10-100% Recycled Stock Options

277 Volt Lighting In Production Plant

30-50% Recycled Shipping Cartons

Emulsion Aggregate Toner - 40% less

100% Electrical Offset By Renewable Energy Credits or Green Tags

Four-Color Placement

14589

121316

2367

10111415

Offset Digital

13579

111315

246810121416

4/4 Signature $$$$$

2 Pages of Color$$

“Cons” for Journal PublishersGive & Take Of The Process

Digital Vs. Offset Printing Cost Model

D

Unit CostPer Copy

$

Print Quantity1

OffsetOpportunity

Digital

Offset

Cross over point 250 to1,000 copies

PMS versus CMYK Digital Printing

RGBCMYKPantone

Paper Stock Limitations

Digital Press Approved Stocks

Press Jams

Ability to Withstand Heat of Process

Adhesion of Toner to Various Stocks

Ability to Coat or Laminate Cover Stocks

Stock Weight Requirements

More Than Just Digital Printing Ease Of Use

Reduce The Cost of “Transaction”

Simplify The Ordering Process For All Involved

Integrate With Authors

Integrate With Publishers Existing Systems

Integrate With End User Of Content

Provide Back Office Accounting And Reporting

Security

EzSubmitTM

EzOrderTM

EzFulfillmentTM

eCommerce Enabled EzFulfillmentTM

EzReprint & EzBillingTMTM

Accounting & Reporting

Questions?Kevin PirkeyVice PresidentOdyssey Press, Inc.22 Nadeau Drive – P.O. Box 7307Gonic, New Hampshire 03839

Phone 717-225-9477Email Kevin@odysseypress.comSkype PirkeyWeb www.odysseypress.com