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WatsonsWater
100%rPETBo1les
KimSiu
GeneralManager–Marke=ngWatsonsWater
Green
Sport
Charity
1. Branding 2. Social Responsibility 3. Crisis Management 4. Risk Management
Recycled
Plant based
Biode-gradable
Petroleum
Prices at Recycling shops in HK:
iron - 50c/kg paper - 40c/kg plastic – $0
Recycle boxes numbers in HK estimation (TBC): 3 colors On-the-go: 70 x 18 = 1200 3 colors Residential: 60 x 18 x 20 = 21600 Watsons offer = 10 to 30
Webelievein: ValueCrea=onfor“RecycledMaterials”foreffec(verecyclinginHK.That’swhywemadecommercialproductsfrom“RecycledMaterials”
Recyclables collection
Granulating into plastic pellet
flakes
Washing and Palletizing
IPS – injection preform system
Public recycling
Recycler collection Washing Palletizing Preform
Injection Bottle
making
Advertising But no Penalty
Subsidizing But YOT is Closing
? ? ?
Are we pressing the wrong button?
But no one else…
Sleeveswith“doubledoCedlines”tofacilitateitseasyremovalforrecycling
OnlineViralVideo
Over1.2millionviewershipwithin4weeks
Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”
PressConference
Over45piecesMediaCoverage
Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”
Bo1leRecyclingProgram
Extensiveeduca(ononrPETboCle&“CorrectRecyclingSteps”
Don’t know what rPET is…
No one ever thought of asking for recycled materials…
100% recycled = 100% recyclable?
Plant bottles are greener? Biodegradable bottles are greener?
Packaged Water should be twisted
Only Watsons Water require to separate into parts…
Need to pay for rental on educational display
Why 'Eco '? Is Eco the differentiating factor? Will Watsons be seen as a follower if Eco? Do consumers care about the difference between rpet and other Eco bottles? Since HK plastic recycling system isn't effective and if a large portion of our products cannot be recycled no matter how hard we try, people will challenge our recyclability, why bother? Young people think CSR and Eco are old fashioned?
Public recycling
Recycler collection Washing Palletizing Preform
Injection Bottle
making
What we think we can do…
Subsidizing on investments Waste charging Cost waiving Recognizing
Advertising Rebate system consumers to pay for recycling Education
我撐真環保
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