View
222
Download
1
Category
Preview:
DESCRIPTION
A brochure highlighting the competencies of the Kleidon Companies.
Citation preview
K L E I D O N
K&A 07 Cover 8/26/09 2:17 PM Page 3
Akron, Ohio 44333
330.666.6833
.com
AMCA, GAC
marketing communications public relations publishing
blic relations publishing
K&A 07 Brochure 8/26/09 2:13 PM Page 3
K&A 07 Brochure 8/26/09 2:13 PM Page 4
SSeettttiinngg aa ttrruuee ccoouurrssee
If it is your goal to meet marketing challenges from a fresh, new perspective,
consider this: Since 1975 Kleidon has developed strategies based on the
realities of various market environments. This gives us an unusual ability to
build brands in diverse industries for both consumer and business-to-business
products and services. When you mix a reality-based strategic approach,
80/20 efficiency and a rare talent for creativity, the results can be amazing.
K&A 07 Brochure 8/26/09 2:13 PM Page 5
K&A 07 Brochure 8/26/09 2:13 PM Page 8
AArree yyoouu ddooiinngg eennoouugghh??
“Enough” includes branding, reaching new customers, paying careful attention
to existing customers and exercising the magic of public relations. We can
help you reach these goals in a number of ways – product positioning, image
creation, effective sales support materials, public relations activities and much
more. The key is to manage campaigns wisely from start to finish, coordinating
creative, production and distribution.
K&A 07 Brochure 8/26/09 2:13 PM Page 9
K&A 07 Brochure 8/26/09 2:13 PM Page 6
K&A 07 Brochure 8/26/09 2:13 PM Page 7
K&A 07 Brochure 8/26/09 2:13 PM Page 10
K&A 07 Brochure 8/26/09 2:13 PM Page 11
K&A 07 Brochure 8/26/09 2:14 PM Page 12
8800//2200 mmaarrkkeettiinngg
It’s a simple rule – 20% of your customers generate 80% of your profit. How
about identifying that 20%, coddling them and finding more like them? From
the 80/20 rule, we have developed The Efficiency Principle, which involves
a multitude of ways of producing more with less. It starts with listening to the
market, asking only those questions that matter and marketing by the numbers.
K&A 07 Brochure 8/26/09 2:14 PM Page 13
K&A 07 Brochure 8/26/09 2:15 PM Page 14
K&A 07 Brochure 8/26/09 2:15 PM Page 15
K&A 07 Brochure 8/26/09 2:15 PM Page 16
CCoommmmuunniiccaattiinngg oonnee ttoo oonnee
Advertisers may talk about target markets, but human beings make buying
decisions one person at a time. That’s why we establish an authentic voice
that speaks sincerely to each individual buyer. The right message at the right
time to the right audience can create or strengthen a brand, and a brand
becomes your competitive edge.
For a message that connects with your audience, you need what you will find
at Kleidon: strategic thinking, creative ideas and expert implementation.
To learn more about us, visit wwwwww..kklleeiiddoonn..ccoomm. To discuss how we could work
together, call us at 333300..666666..55998844 or e-mail iinnffoo@@kklleeiiddoonn..ccoomm.
K&A 07 Brochure 8/26/09 2:15 PM Page 17
320 Springside Drive Akron, Ohio 44333
T 330.666.5984 F 330.666.6833
www.kleidon.com
member: AAF, AFGA, AMCA, GAC
strategic thinking about markets, media and selling
creativity and expertise in all electronic and print formats
coordinated marketing and public relations
custom publishing as an integral element of marketing
marketing communications
marketing communications public relations publishing
K&A 07 Brochure 8/26/09 2:13 PM Page 2
Recommended