KREMLIN CUP BY BANK OF...

KREMLIN CUP BY BANK OF MOSCOW XXVI International Tennis Tournament October 17-25, 2015, Olympic Stadium, Moscow

Contents

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1. General information p.3 • Management p.4 • Honoured guests p.5 • Prize money p.7 • Popularity of tennis around the world p.8 • Players’ list p.10 • Light show p.11 • Attendance p.12 • Image of the Tournament through the

years p.15

2. Stadium p.16 • On-site advertising opportunities p.18 3. Advertising and PR p.25 • TV broadcasts p.25 • Outdoor advertising p.27 • Print mass media and Radio p.28 • Internet p.29 • Social media p.30 • Official events p.32

4. Special events p.33 5. Contacts p.45

“Kremlin Cup by Bank of Moscow” is the 1st International Tennis Tournament in the history of Russia. In 2014 it celebrated the 25th anniversary.

• 1990 – ATP Event with USD 300 000 prize money

• 1996 – Moscow Ladies Open Tournament changed name to “Kremlin Cup” with

USD 400 000 prize money

• 2000 – combined WTA and ATP Tournament

• 2012 – “Kremlin Cup” Tournament changed its name to “Kremlin Cup by Bank of Moscow”

• 2014 – the 25th anniversary of the Tournament

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1. General Information

Official web site

• Chairman of the Board of Directors

Shamil Tarpischev

• General Director

Yakov Shatkhin

• WTA Tournament Director

Aleksei Selivanenko

• ATP World Tour Tournament Director

Amir Tarpischev

4

Management

Official web site

• Honoured quests 5

Dmitry Medvedev, the Prime Minister of Russian Federation, visited the Olympic Stadium to support Russian tennis player Anastasia Pavlyuchenkova playing semifinal.

Honoured quests visiting the “Kremlin Cup by Bank of Moscow”

Naina Yeltsina

Valentina Matvienko

Bjorn Borg

Dmitry Medvedev posted photos on Facebook

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* More than 30 000 likes and 150 comments to every post

Official web site

•

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Men’s Tournament – ATP World Tour 250 Prize money – USD 771 525

Women’s Tournament – WTA Premier 700 Prize money – USD 731 000

7 Official web site

Tennis is the second most popular sport in the world Percentage of respondents voted for tennis

65

57 53

51 49

46 44

42 41 41 39 39 39 39 38

35 34 34 33 31 31

28 26 25

22 22 19 19

16

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29 000 respondents took part in the online survey made by the agency IFM Sports Marketing

8 * Soccer is the most popular sport in the world

Official web site

The most attractive sports for sponsorship

50

39

29

23

23

18

18

15

13

10

9

Soccer

Motorsport

Tennis

Cycling

Rugby

Basketball

Sailing

Athletics

Golf

Handball

Equestrianism

%

9

* Data provided by the agency IFM Sports Marketing

Official web site

In 2014 “Kremlin Cup by Bank of Moscow” had one of the strongest in its history players’ list in both WTA and ATP draws.

139 players from 32 countries

Seeded players:

Men’s draw: • Milos Raonic (Canada), 8 • Marin Cilic (Croatia), 9 • Ernest Gulbis (Latvia), 13 • Fabio Fognini (Italy), 17 • Roberto Bautista Agut (Spain), 18 • Tommy Robredo (Spain), 20 • Mikhail Youzhny (Russia), 35 • Andreas Seppi (Italy), 50

Women’s draw: • Dominika Cibulkova (Slovakia), 12 • Ekaterina Makarova (Russia), 13 • Flavia Pennetta (Italy), 15 • Lucie Safarova (Czech Republic), 17 • Svetlana Kuznetsova (Russia), 26 • Anastasia Pavlyuchenkova (Russia), 29 • Karolina Pliskova (Czech Republic), 30 • Caroline Garcia (France), 34

•P

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10 Official web site

Unique light show The new lighting system was used for the first time in the history of the Tournament (court was illuminated by static and dynamic light instruments during the changeovers and in between the matches). Players’ entrance was accompanied by the magnificent mapping show.

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http://www.youtube.com/watch?v=PYqVDOJLvjg

http://www.youtube.com/watch?v=zoFpukImlaw Official web site

3 825 5 625

4 385 5 675

7 850 7 250 5 785

7 685 8 150 4 925

6 345 4 975

6 845

8 135 8 775 8 240 8 450 8 500

Sat. Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Sun.

Attendance

2014

2013

12

65 190

56 230

(people)

Spectators statistics information

12%

46%

42%

Age

under 18 years old

20-34 years old

35 years and over

58%

42%

Gender

Male Female

* The data is based on socio-demographic questionnaire (October 17, 2014). 1 500 people participated in the survey.

13 Official web site

Pupils

7%

Students

14%

Employees

47%

Other

17%

Managers

15%

Social groups

14 Official web site

Image of the Tournament through the years

15 Official web site

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Olympic Stadium Size of the arena: 126х90 m Height of the ceiling: 24 m

2. Stadium

Layout of the arena

7 COURTS are installed at the Olympic Stadium (5 courts at the arena and 2 courts in the practice halls).

Capacity of Centre court – 8 500 seats 17

- partners’ booths

Official web site

Sp

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Residence

of the Bank

of Moscow

1S-Video

2

Service room

Sp

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rib

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es

22

3

Service room

о

19

11

15 14 13 12

Sp

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3

Dining room

for staff

4

5Warm-up/cool-

down area7 8

6

16

17

18

20

9

10

Centre court

D 5 D 4 D 3 D 2 D 1

C 16 C 15 C 14 C 13 C 12

C 1

7

Me

dia

C2

4C

21

C 2

0C

19

C 1

8

C 25

C 27 C 28 C 29

D 6 D 7 D 8 D 9 D 10 D 11

C 3

0

C 3

1C

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Court #1

C 10 C 9 C 8 C 7

Court #2

Court #3

Players' restaurant

Players' lounge

Tournament office

Court #4

Commercial restaurant

VIP restaurant

Exit to the northern corridor

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Restaurant

SCREEN

Exit to the southern corridor

C 26

On-site advertising opportunities:

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– to efficiently present company’s brand – to place display booths and showcases – to place roll-ups, posters in the VIP area, VIP and commercial restaurants and players’ lounge

Official web site

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• Car display

• Partner’s logo on the towel racks and

players benches

On-court branding

Official web site

• Partner’s logo on the uniform of line umpires and ball kids

• Partner’s logo on the speed serve and match time displays

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Official web site

• Partner’s logo on side-court and end-court banners

• Логотипа на боковых линиях корта №1

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Official web site

Partners’ logos and advertising videos on the screens during the Tournament.

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Screens at the Centre court: # 1. Digital screen – 9х5 m (along the baseline of the court) # 2. LED screen above tribunes C30-C32 – 6х4 m (above the baseline of the court) # 3. LED screen above tribunes С25-С28 – 13х5 m (above the sideline of the court)

Internal TV network Screen in the VIP area

Official web site

Public area: – display booths, roll-ups, posters, play zone, food court.

23 Official web site

Partners’ logos on the official banner (backdrop) of the Tournament

24 Official web site

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TV broadcasts

Duration of broadcasts on:

channel “NTV PLUS”: 375 h. 15 min.

channel “Russia 2”: 1 h. 20 min.

international TV channels:

2 809 h. 13 min. 09 sec.

Total duration of broadcasts: 3 184 h. 28 min. 09 sec.

3. Advertising and PR

Official web site

Advertising spots on TV Channel “Russia 2”

- Broadcasts duration: 7 min. 20 sec.

- Period: October 11-18, 2014

Channel “Moskva 24”

- Broadcasts duration: 7 min.

- Period: October 09-15, 2014

Total broadcasts duration: 14 min. 20 sec.

Highlights coverage on TV channels: the First channel, NTV, Russia 1,

CNN, Sky sport, etc.

26 Official web site

• Outdoor advertising

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In the city

Around the Olympic Stadium

Official web site

Type of advertising Quantity, pcs. Period

Poster (size 1,75х1,8 m) 50 October 01 – 19, 2014

Billboard (size 6х3 m) 20 October 01 – 19, 2014

City-format (size 1,2х1,8 m) 59 September 29 – October 19, 2014

Big size (size 12х5 m) 2 October 01 – 19, 2014

Electronic sctreens 10 October 06 – 18, 2014

Screen at the Olympiyskiy Prospect 1 October 02 – 19, 2014

Type of advertising Quantity, pcs. Period

Banner (size 30х2,8 m) under the south

entrance of the Olympic Stadium 1 September 15 – October 19, 2014

Banner (size 15х8 m) under the entrance #1

of the Olympic Stadium 1 September 12 – October 19, 2014

Banner (size 15х8 m) under the entrance #4

of the Olympic Stadium 1 September 01 – October 19, 2014

Audio-spot close to the Olympic Stadium

booking office 1 September 01 – October 19, 2014

•P

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Print mass media 3 669 Tournament references in print mass media in the period of October 01-31, 2014. Advertising of the Tournament was placed in the following editions: Bolshoi Sport, Boss, Russian Pioneer, Sport-Express, Junior Tennis, L’Officiel, Tennis

Weekend, Women’s Health, etc.

565 representatives of mass media were accredited in the press-centre of the Tournament, including:

134 print mass media representatives, 84 photographers, 347 TV representatives.

Tournament advertising

Advertising campaign on the radio “Silver Rain”. 100 audio-spots were shown in the period of September 15 – October 10, 2014. Total duration: 50 min.

Radio

Official web site

• Internet

Official website of the Tournament www.kremlincup.ru

was visited by more than 230 000 unique Internet users in the period of October 01-19, 2014.

За время подготовки и проведения турнира составило более 230 000 пользователей сети Интернет посетителей официального сайта турнира

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RuTV

Snob

Advertising campaign was organized on the following websites: www.sport-express.ru, www.rbcsport.ru, www.ru.tv, www.championat.com, www.posta-magazine.ru, www.snob.ru and etc.

Official web site

• Social media

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Official web site

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Link http://instagram.com/bmkc2014

Followers at the beginning of October

401

New followers 356

Followers at the end of October 757

Quantity of posts 239

Total “Likes” 20 034

• Instagram – the page was launched in July 2014.

Statistics in October 01-31, 2014

Official web site

Facebook and Vkontakte

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Social media Followers at the

beginning of October

Audience growth, %

Quantity of posts “Likes”

Facebook

3 037 14 27 6 334

VKontakte 183 16 38 288

Statistics in October 01-31, 2014

Official web site

•O

ffic

ial

even

ts

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October 7, 2014 official press-conference at the Cabinet Lounge

October 11, 2014 official draw ceremony at the conference-hall of the Olympic Stadium

Official web site

4. Special events

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Players’ party, bar-restaurant “Luch” (October 12, 2014)

Closing party, bar-restaurant “Mandarin”, (October 19, 2014)

Official web site

Award ceremonies

35 Official web site

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Boris Yeltsin Foundation Award Ceremony

Official

Nikolay Davydenko retirement ceremony

Official

Dinara Safina and Anna Chakvetadze

retirement ceremony

Official web site

Moscow sightseeing photo opportunity with Marin Cilic and Dominika Cibulkova

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Official web site

Kids’ clinic (Tennis 10S special program) Over 70 young players 5-7 years old

38 Official web site

Autograph sessions with players

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Marin Cilic at the Jaguar booth Fabio Fognini at the Babolat booth

Official web site

Tournament “Friends of Bank of Moscow”

40 Official web site

World Class clients’ Tournament. Martina Hingis and Dmitry Tursunov’s photoshoots for the newspaper World Class Digest

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Official web site

ATP World Tour 25 Year Membership Award

presented by Alison Lee, ATP Executive Vice President and Marin Cilic, US Open 2014 winner

42 Official web site

“Championship ring” for Yevgeny Kafelnikov produced by jewelry company Adamas

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Photo: Yevgeny Kafelnikov, five-time winner of the Tournament and Mikhail Kuzovlev, the President – Chairman of the Board of the “Bank of Moscow”

Photo of Marin Cilic, the winner of the “Kremlin Cup by Bank of Moscow”, was used at the

ATP World Tour Finals in London (October 09-16, 2014).

In addition, Marin Cilic victory became a long

time attraction for mass media around the world that promoted Moscow as an organizer

of prestigious tennis tournament.

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MOSCOW IDENTIFICATION

5. Contacts

CJSC ”Kremlin Cup”

16/1 Olympiysky Prospekt Tel.: + 7 (495) 956 33 60 Fax: +7 (495) 956 33 61

Email: kremlincup@russport.ru

45 Official web site