Lane Blood Center: Case Study #341 - · PDF fileLane Blood Center: Case Study #341 The...

Lane Blood Center: Case Study #341

The Challenge: Lane Blood Center approached Net Visibility Group with some very specific needs and concerns.

• Client wanted a website that they had complete control over and were not locked into any proprietary CMS system. • Employees required different levels of access to help maintain the constant updates needed for the website. • They wanted to be more active in social media without consuming a large amount of employee time. • Multiple domains needed to be consolidated without losing any authority each had already achieved in Google. • Were in serious need of additional volunteers.

The Plan:

• Develop a custom open source and portable CMS system • Design and build a website that was SEO friendly, including URL structure, meta-data, sitemaps and keyword density. • Remove and rewrite all duplicate content. • Redirect all content from across the internet to newly designed website • Intergrade internal patient management system with website. • Design system to automatically distribute daily content to major social media sites • Develop and implement an aggressive link building strategy based on keywords targeted to reach the client’s ideal

customer. • Utilize our proprietary local listing service NVG LocalList ™ to clean up their multiple incorrect directory listings. • Claim and optimize Local business listings in Google, Yahoo and Bing • Frequent and proactive optimization monitoring.

The Results:

• Employees able to easily update and make changes to website. • Social Media engagement up 400% • Achieved # 1 position in Google natural organic search results for 91 different keyword phrases • Decreased annual website expenditures to external vendors to almost nothing. • “Volunteer” related search traffic up 1600% • Organic search traffic up by over 600% • Overall Visitors to website increased from less than 500 per month to over 3000 • Average time spent on website (customer engagement) more than doubled.

“Our website turned out just how we hoped and functions great! We get lots of compliments and have seen a large boost in traffic.”

Lane Blood Center: Case Study #341

Lane Blood Center: Case Study #341

Lane Blood Center: Case Study #341

Keyword Visits Pages/Visit Avg. Visit Duration % New Visits lane blood center 686 3.48 0:10:16 78.86% (not provided) 610 2.77 0:04:50 90.16% lane memorial blood bank 369 3.3 0:04:10 89.16% lane county blood bank 219 3.1 0:08:27 84.47% lane blood bank 182 3.27 0:07:57 70.88% how long does it take to replace a pint of blood 110 1.08 0:01:09 99.09% eugene blood bank 76 2.89 0:02:36 93.42% how long does it take your body to replace a pint of blood 73 1.15 0:03:32 100.00% how long does it take the body to replace a pint of blood 62 1.21 0:05:17 100.00% how long does it take to replace blood 54 1.11 0:00:09 92.59% plateletpheresis 53 1.23 0:00:20 100.00% lane blood bank eugene 51 3.84 0:11:45 72.55% how long does it take to replace a pint of blood after donating 46 1.09 0:00:08 100.00% how long does it take for the body to replace a pint of blood 40 1.1 0:03:19 100.00% lane blood center eugene oregon 32 2.56 0:01:46 93.75% www.laneblood.org 32 3.53 0:12:49 90.62% donate blood eugene oregon 31 3.1 0:14:52 74.19%

Lane Blood Center: Case Study #341

lane blood center eugene 30 3.1 0:20:05 90.00% laneblood.org 30 3.57 0:06:35 86.67% how fast does the body make blood 29 1.07 0:04:55 96.55% lane blood 28 4.07 0:03:52 78.57% blood bank eugene oregon 27 2.33 0:01:21 92.59% how long to replace blood 26 1.04 0:00:04 100.00% how long does it take to donate a pint of blood 25 1.48 0:00:26 100.00% how long to replace a pint of blood 23 1.17 0:00:15 100.00% lane county blood center 21 2.86 0:17:43 76.19% eugene oregon blood bank 20 3.1 0:02:05 85.00% how long does it take for your body to replace a pint of blood 19 1 0:00:00 100.00% how much do you have to weigh to give blood 19 1.16 0:00:26 100.00% lane memorial blood bank eugene oregon 19 2.37 0:00:54 94.74% blood facts 17 1.59 0:00:11 94.12% blood donation eugene oregon 16 2.56 0:01:30 87.50% how long does it take the human body to replace a pint of blood 16 1.06 0:00:01 100.00% how quickly does the body replace blood 16 1.06 0:00:58 93.75% lane memorial blood center 16 2.75 0:02:13 87.50% how long to replace blood after donation 15 1.07 0:00:03 100.00% how long does it take the body to replace 1 pint of blood 14 1 0:00:00 92.86% how fast does your body make blood 13 1 0:00:00 100.00% how long to replace blood after donating 12 1 0:00:00 100.00% lane memorial bloodbank 12 2.83 0:01:10 100.00% www.laneblood.com 12 7.75 0:10:06 16.67% how fast does body make blood 11 1 0:00:00 100.00% how long does it take to recover from giving blood 11 1 0:00:00 90.91% how quickly does your body replace blood 11 1.09 0:00:02 100.00% blood bank 10 1.9 0:01:29 90.00% how long does it take for the human body to replace pint of blood 10 1 0:00:00 80.00% lane blood mobile 10 3.2 0:00:45 70.00% lmbb 10 2.2 0:01:55 100.00% oregon blood bank 10 2.6 0:02:49 90.00% blood lane 9 1 0:00:00 100.00% how long does it take for body to replace a pint of blood 9 1.56 0:00:40 100.00% how long does it take your body to replace blood 9 1.11 0:00:03 100.00% how quickly does the body make blood 9 1 0:00:00 88.89% lane co blood bank 9 2.89 0:09:29 88.89% donating whole blood 8 1.25 0:00:14 87.50% hiv testing eugene 8 1 0:00:00 87.50% how long does it take to recover after giving blood 8 1.25 0:00:16 100.00%

Lane Blood Center: Case Study #341

how long does it take to replace a pint of blood? 8 1 0:00:00 100.00% lane county blood drive 8 4.62 0:02:40 87.50% lmbb.org 8 3.12 0:05:35 87.50% plateletpheresis procedure 8 1.38 0:00:15 100.00% blood bank eugene or 7 3.14 0:06:25 100.00% eugene blood donation 7 2.43 0:01:05 85.71% how fast does the body replace blood 7 1 0:00:00 100.00% how long does it take to recover after donating blood 7 1.43 0:03:33 100.00% how long does it take to replace a unit of blood 7 1.14 0:00:20 85.71% how long does it take to replace blood after donating 7 1 0:00:00 100.00% how long for body to replace blood 7 1.29 1:09:54 100.00% lane community blood bank 7 3.29 0:02:26 100.00% lane county blood 7 2.57 0:02:02 57.14% lane county bloodmobile 7 3 0:01:36 71.43% lane memorial blood bank jobs 7 2.71 0:01:06 57.14% blood donation eugene 6 5.83 0:08:26 100.00% blood drive eugene 6 2.5 0:00:50 100.00% donate blood eugene 6 8.5 0:08:07 100.00% give blood eugene oregon 6 3.83 0:12:00 100.00% how fast can the body make blood 6 1 0:00:00 100.00% how fast is blood replaced 6 1 0:00:00 100.00% how long does it take a pint of blood to be replaced 6 1.17 0:00:02 100.00% how long does it take to recover from donating blood 6 1 0:00:00 100.00% how long does it take to replace one pint of blood 6 1.17 0:07:58 100.00% how long does it take to test donated blood 6 1 0:00:00 100.00% how long does it take your body to replace blood after donation 6 1 0:00:00 100.00% how long does the body take to replace 1 pint of blood 6 1 0:00:00 100.00% how long does the body take to replace a pint of blood 6 1 0:00:00 100.00% blood bank eugene 5 3.8 0:02:14 60.00% blood needs 5 1.2 0:02:51 100.00% buddy the blood drop 5 1 0:00:00 100.00% donating blood eugene oregon 5 3.4 2:13:38 100.00% eugene oregon blood donation 5 2.8 0:02:58 100.00% how fast do you replace blood 5 1.2 0:00:07 100.00% how fast does your body replace blood 5 1 0:00:00 100.00% how long does it take to remake a pint of blood 5 1 0:00:00 100.00% how quickly do you replace blood 5 1 0:00:00 100.00% lane blood bank eugene or 5 2.2 0:56:59 100.00% lane blood drive 5 6 0:36:34 100.00% lane co ,oregon blood 5 1 0:00:00 0.00%

Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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Lane Blood Center: Case Study #341

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