LEHRN Conference February 23, 2018 Monte J. Amundson€¦ · Early Recruitment Advertising. Early...

LEHRN ConferenceFebruary 23, 2018

Monte J. Amundson

Bytes AgendaDescribe the ConfluenceWhat is the impact of the confluence? Tips for Staying on the Edge5 Keys to Strong PartnershipsRecruitment Technologies for Early Adopters

Technology

Recruitment

Marketing

Early Applicant Tracking

Early Recruitment Advertising

Early Recruitment Marketing

Today’s Marketing

Why Should I Care?Practitioner:Retaining Talent is on your bosses agenda

HR Leader:Synergy across functions is vital

Technology Partner Listening to the VOC drives sales

Tips for Staying on the EdgePrioritize the time Listen to VendorsPut perfectionism aside Embrace change Experiment- Fail Fast

5 Keys to Strong Partnerships1. Start with open and honest communication2. Demonstrate your trust3. Explain your pain4. Ask for help5. Provide feedback

“Must Have” Recruiting TechnologiesCandidate Relationship Mgmnt databaseProgrammatic Marketing/AdvertisingGoogle for Jobs LinkedIn Facebook

CRM

CRM Bring to events Automates job alertsMobile friendlyNurturing email campaigns with personalized

marketing Response rate tracking Text capability

Programmatic Ad buying on the digital auction marketOn other job boards Actual digital ads

Think looking for shoes on-line Target candidates Follow on web

Programmatic No more PPCNow Pay Per Apply

Google For Jobs

Google For Jobs

Facebook and LinkedIn

Where to StartPartner with your marketing departmentHire Marketing professionals into your

department Find great agencies

Reach out for Assistance

Design and Development Content Marketing Social, SEO and PPC

Q and A

Thank you!!monte.amundson@comcast.net

651.434.3466