Leveraging the power of television to build “remarkable ideas”

2008 Media Agency of the Year2008 Most Innovative Agency (Worldwide) Network of the Year, Valencia Festival of Media

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Video

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How to Stand Out…

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Our Ambition:

Another Purple Cow

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Remarkable Products

Marketing is broken

Remarkable Ideas

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4 Games at the same time

Broad targets

French English differences

Less money

Tough Year

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Media Neutral

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Not All GRPs are created equal

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Power of Television

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http://images.google.ca/imgres?imgurl=http://www.tvqc.com/wp-content/uploads/2009/08/TVA_logo1.jpg&imgrefurl=http://www.tvqc.com/2009/08/lautomne-a-tva-sera-epoustouflant/&usg=__AiROUNdLcl9aaNn39XCjTokDjWg=&h=240&w=300&sz=39&hl=en&start=5&um=1&tbnid=pSY6Fw9zqbM48M:&tbnh=93&tbnw=116&prev=/images?q=TVA+logo&hl=en&sa=N&um=1

http://images.google.ca/imgres?imgurl=http://www.rickmcginnis.com/lifewithfather/2009/CBC_Logo_1992-Present.png&imgrefurl=http://www.rickmcginnis.com/lifewithfather/2009/032309.html&usg=__4HC1Dmbm_ThXr7Y3zwTFe6qDUUM=&h=532&w=532&sz=24&hl=en&start=2&um=1&tbnid=npe-6k6gXdkyBM:&tbnh=132&tbnw=132&prev=/images?q=CBC+logo&hl=en&sa=G&um=1

http://images.google.ca/imgres?imgurl=http://www.theguardian.pe.ca/photos/TheGuardian/stories/Global%2520TV%2520logo.jpg&imgrefurl=http://www.theguardian.pe.ca/index.cfm?sid=292587&sc=523&usg=__xi0cfqsSx_VdZsvdOV52bUQiwfw=&h=200&w=245&sz=10&hl=en&start=5&um=1&tbnid=6zlXQpvE4n3EwM:&tbnh=90&tbnw=110&prev=/images?q=Kevin+newman+Global+television&hl=en&sa=G&um=1

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http://images.google.ca/imgres?imgurl=http://www.entshaing.com/wp-content/uploads/2009/12/004015kcj.jpg&imgrefurl=http://www.entshaing.com/tag/csi/&usg=__c-_harlVnI6bWooPLXsC6OsM0LU=&h=352&w=456&sz=38&hl=en&start=8&um=1&tbnid=xjP499IJm2p2pM:&tbnh=99&tbnw=128&prev=/images?q=CSI&hl=en&sa=G&um=1

http://images.google.ca/imgres?imgurl=http://206.47.170.43/channels/images/strombou456.jpg&imgrefurl=http://www.momblognetwork.com/content/gtt-list-5&usg=__ZTEKpSquCxEPGTQYu7boSXzixsA=&h=305&w=456&sz=29&hl=en&start=15&um=1&tbnid=gtrU7bGJd0OR_M:&tbnh=86&tbnw=128&prev=/images?q=The+Hours+george+stroumboulopoulos&hl=en&sa=G&um=1

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Power in television

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Future

Re-invention

Complete Transformation

No matter what the screen Canadians will continue to watch great content

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Video

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Thank You

Carmen Lago

Patrick McCann

Edna McBurney

Samantha Murray

Dikla Lichter

Robert Kyryluk

Chris Faulds

Jeff Macpherson

Nicole Petrak

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Leveraging the power of television to build “remarkable ideas”

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