Lilly Pulitzer Case Study Final

Introduction/

Company Overview

May 2011

CONFIDENTIAL – DO NOT FORWARD

• Company Overview

• Why Signup Ads?

• A Proven Platform

Contents

Company Overview

To create the most effective performance advertising platform

since cost-per-click by leveraging Signup Ads to deliver

quantifiable ROI to advertisers, meaningful new revenue to

publishers, and a 100% opt-in experience to consumers

Mission

The Leading Social, Mobile & Email Acquisition Platform• Bringing F1000 brand budgets into performance marketing

• 4 patents filed (data transfer for signup ads, in-banner signups, mobile signups)

Big Growth & Big Customers• Adding 70,000+ new signups per day

• 33 million signups since inception

Employees and Offices• 56 Employees

• Headquartered in NYC with development facility in Bangalore

Executive Team• Involved in online advertising since inception

• Senior roles at About.com, Amazon, CBS, IBM, and Time Warner

Investors• $14MM VC raised from RRE, New Atlantic and Greenhill SAVP

Snapshot

An entirely new kind of ad unit• Convert impressions and intent into engaged users

• Positioned at the intersection of social, mobile, and email

A win/win/win situation• Advertisers only pay when consumers signup

• Publishers generate eCPMs up to $200

• 100% opt-in experience for the consumer

A significant improvement over CPC• Advertisers only pay for true engagement, not clicks

• Consumers never leave the site or app

What Are Signup Ads?

What People Are Saying

“New York City’s 10

Hottest Tech Startups”

“We acquire more than half of

our new subscribers through Pontiflex.”

“People acquired through

Pontiflex were more engaged

than even organic sign-ups.”

“Pontiflex has changed the face of

mobile advertising .”

“A less intrusive experience

than a takeover ad that might

click the user into a slow

loading mobile screen.”

“Pontiflex AppLeads is a

game changing solution.”

Why Signup Ads?

Because the Online Ad World has Changed

Online advertising has moved from

a traffic-based ecosystem to one

that is user-driven, based on

engaged consumers and their data.

600+ million users

150+ million users

46 million users

Email: 2 Million Users

Facebook: 350,000 Users

Twitter: 25,000 Users

5 million+ moms12 million plus email

subscribers

Now, Success Is Based on Actual Users

Who Will Win?

Advertisers who leverage this new

environment to create ongoing

conversations with consumers

Publishers who can deliver engaged

consumers to their advertisers in a

100% opt-in, privacy compliant way

A Big Idea

CPLSignup Ads

Engaged Users

Banners

ImpressionsCPM

ROI

AdWords

ClicksCPC

A Proven Platform

F1000 Brands Are Using Signup Ads

Top Web Sites Are Running Signup Ads

Leading Apps are Running Signup Ads

A market-maker

• Hundreds of developers signed

• 115+ million app downloads to date

True cross-channel integration

• Opt in via mobile

• Follow up via social and email

Rapid deployment

• Live with iPhone and Android

• Tablet SDK launching this month

ESP Partnerships: Closing the ROI Loop

Integrated with all of the industry leaders

• A critical element to creating a branded performance platform

• Provides seamless tracking of campaign effectiveness

Unique in the industry

• Rapidly becoming a significant sales channel

• “Grow my customer base” functionality within the ESP UI

Thank you